#podcast-advertising

#podcast-advertising

Audioboom enhances podcast advertising using Sounder's advanced targeting tools.

Partnership with Barometer enhances contextual targeting for podcast ad creative.

Combining Barometer's Brand Suitability and Contextual Targeting with Frequency's Audio Ad Management Platform enhances advertisers' capabilities in curating the ideal context for reaching listeners.

Partnership with Barometer for contextual targeting in podcast advertising.

Podcast advertising can succeed without direct CTAs by using strategic messaging that builds brand awareness and engages audiences.

Netflix partners with The Nat Coombs Show to promote exclusive NFL Christmas Day games, leveraging a passionate fanbase for increased engagement.

Measuring podcast advertising ROI is crucial as it shows the channel's effectiveness and potential for consumer engagement.

Podchaser introduces a political skew audience category for advertisers to better target podcast listeners aligned with their messaging.

Podcasting advertising is evolving with advanced targeting capabilities, enabling deeper brand connections across diverse shows.

Collections+ enhances podcast targeting by enabling advertisers to reach a broader audience, thus driving increased revenue for podcasters.

Podcasts offer unique marketing opportunities to connect with specific audiences and increase brand relevance.

Marketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.

Martijn Gerrits is set to enhance Acast's presence in the Dutch podcast advertising market, leveraging his extensive experience.

Podcast advertising showcases strong engagement and conversion potential, backed by compelling listener metrics.

Podcast advertising effectiveness can be significantly improved by personalizing and optimizing ads based on listener insights and data.

Podcast popularity is surging, creating marketing opportunities as 65% of U.S. adults engage with the medium.

Podcast listeners show surprising tolerance for ads but can be influenced by ad quality and repetition.

Podcast advertising effectively combines reach with credibility, leveraging the intimate relationship between hosts and their audiences.

The article emphasizes the diverse advertising options available for podcasters to enhance their listenership.

Andrea Frieder has been appointed as head of ad revenue at Wondery, reinforcing Amazon's investment and growth strategy in the podcasting space.

Wondery introduced Wondery Ad Analytics to enhance podcast ad measurement and transparency, collaborating with third-party vendors for actionable insights.

Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.

The average cost per thousand (CPM) for podcast advertising in May almost matched April's price, decreasing by 2 tenths of one percent.

Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.

Podcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.

The average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.

Netflix must adapt to the competitive ad landscape as it faces pressure to cut CPMs in response to competitors like Prime Video.

Understanding a podcast's unique audience and content is crucial in preventing ad tech from misleading brands.

True Native Media announced key team additions to enhance podcast advertising solutions.

True Native Media to represent SpectreVision's diverse podcast slate for unique advertising opportunities.

Average podcast CPM for July decreased from previous month.

The average CPM for podcast advertising in June increased slightly from the previous month.

Top CPM categories in June were Technology, Business, and Education.

Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.