#podcast-advertising

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Podcast
fromRAIN News
1 day ago

Podcast ad spending climbs in Q2; eight of top 10 spenders repeat. (Magellan Benchmark Report)

Podcast advertising spending and number of advertisers are increasing, with financial services leading the industry. Host-read ads still dominate, but produced ads are gaining traction.
fromRAIN News
1 week ago

Podcast advertisers overrate targeting, and other presumptions

Small podcast shows with under 750,000 monthly impressions generate more visitors per impression at a lower cost per acquisition, indicating the effectiveness of niche audience targeting.
Podcast
fromRAIN News
2 weeks ago

What makes podcast ads effective? New research.

Price sensitivity and personal needs are key factors for effective advertising in podcasts.
Podcast
fromRAIN News
4 weeks ago

Brand favorability and awareness stand out in Acast case study

KFC's ad campaign on podcasts creatively combined humor with storytelling for authentic engagement.
fromPodcaster News
1 month ago

Klaxon AI Launches DIY Platform To Help Build Podcast Adverts In Minutes - Podcaster News

We built Klaxon to give podcast professionals speed, control, and creative freedom. Whether you're an indie creator or a brand running programmatic ads, you can now generate high-quality audio ads instantly.
Podcast
Podcast
fromRAIN News
1 month ago

Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade

Podscribe has launched a major upgrade to its media planning platform with new features for podcast ad buyers.
fromRAIN News
1 month ago

Podscribe intros "podcast market reach curve" in meaty Q2 benchmark report

Podscribe introduces the Reach Curve metric to quantify podcast advertising effectiveness, revealing significant audience reach requirements.
Marketing tech
fromExchangewire
2 months ago

NumberEight & Katz Digital Partner to Scale Podcast Advertising with AI-Powered Lookalike Targeting

NumberEight partners with Katz Digital to enhance podcast advertising through innovative audience matching technology.
fromRAIN News
2 months ago

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Advertising on the top 32 podcasts reaches half of weekly listeners, showcasing the power and efficiency of targeted podcast advertising.
Marketing tech
fromPodcaster News
2 months ago

Ad Marketplace Gumball Launches New Contextually Relevant 'Adaptive Ads' Powered By AI - Podcaster News

Adaptive Ads enhance podcast monetization by matching brand ads with show content while respecting listener privacy.
fromRAIN News
2 months ago

Gumball intros Adaptive Ads, blending AI with host reads

Gumball introduces Adaptive Ads, leveraging AI for personalized and scalable podcast advertising.
fromTWiT.tv
2 months ago

How to Successfully Track Your Podcast Campaign | TWiT.TV

Lisa Laporte, CEO of TWiT, emphasizes that without proper attribution tools, a staggering 80% of podcast engagement goes untracked, highlighting a significant gap in measurement.
Podcast
Podcast
fromDigiday
2 months ago

Video is making podcasts a premium buy for advertisers

Advertisers are increasingly shifting focus to video podcasts, treating them as premium with growing investment.
Podcast
fromRAIN News
3 months ago

Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

Podcast ads must be relevant and engaging to be effective.
Brands should integrate audio into their overall marketing strategy.
fromPodcaster News
3 months ago

Ilwira Marcizek Named EVP Revenue Operations For AdLarge & The fwd.network - Podcaster News

"Ilwira has been an integral part of AdLarge's growth and success... Her strategic vision, deep industry expertise, and relentless commitment to innovation have propelled our digital revenue and operations forward."
Media industry
fromRAIN News
3 months ago

Acast scores The Athletic for sales rep partnership

Acast partners with The Athletic to enhance podcast advertising capabilities and expand audience reach.
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