#podcast-advertising

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fromEMARKETER
6 hours ago

Shorter podcasts have outsized ad loads

For podcasts that run under 15 minutes, an average of 21.8% of the play time is ads, according to an August 2025 report from Magellan AI. Some 22% of US podcast listeners made a purchase after hearing an ad, according to February 2025 data from Sounds Profitable and Signal Hill Insights. Almost 6 in 10 (59%) US podcast listeners are most likely to pay attention to ads that are casually mentioned during the show, per May 2025 data from the National Research Group.
Podcast
Online marketing
fromEMARKETER
9 hours ago

Shorter podcasts have outsized ad loads

Short-form podcasts under 15 minutes contain high ad density (21.8% of play time), driving strong ad recall and measurable purchase behavior among listeners.
fromRAIN News
1 week ago

Acast launches school to teach advertisers about podcasts

"Despite strong growth in podcast listenership, many marketers still see the channel as complex and hard to understand," Acast asserts. "Ads Academy aims to remove that friction by providing structured, flexible training that covers everything from ad formats and creative to targeting, programmatic buying, and measurement." The curriculum provides two on-demand courses, free of charge, designed to build the knowledge and skills which help plan and implement a podcast advertising campaign.
Podcast
#audience-intelligence
fromExchangewire
2 months ago
Marketing tech

NumberEight & Katz Digital Partner to Scale Podcast Advertising with AI-Powered Lookalike Targeting

fromExchangewire
2 months ago
Marketing tech

NumberEight & Katz Digital Partner to Scale Podcast Advertising with AI-Powered Lookalike Targeting

Podcast
fromRAIN News
2 weeks ago

Libsyn intros "Podroll" within its feeds for new creator revenue

Libsyn launched PodRoll, a paid placement tool that inserts 'You Might Also Like' promoted episodes into other podcasts' feeds to drive discovery and revenue.
Podcast
fromRAIN News
2 weeks ago

Frequency rebrands and expands; now is Frequency.media

Frequency announces a branding change and the launch of the Frequency Premium Publisher Network for podcast advertising.
E-Commerce
fromPodcaster News
2 weeks ago

Gamut Podcast Network Selects Flightpath To Power Real-Time Inventory Forecasting Across 250+ Shows - Podcaster News

Flightpath provides reliable media availability forecasting, enabling Gamut to efficiently package impression campaigns and enhance revenue growth.
Podcast
fromRAIN News
3 weeks ago

Podcast ad spending climbs in Q2; eight of top 10 spenders repeat. (Magellan Benchmark Report)

Podcast advertising spending and number of advertisers are increasing, with financial services leading the industry. Host-read ads still dominate, but produced ads are gaining traction.
fromRAIN News
4 weeks ago

Podcast advertisers overrate targeting, and other presumptions

Small podcast shows with under 750,000 monthly impressions generate more visitors per impression at a lower cost per acquisition, indicating the effectiveness of niche audience targeting.
Podcast
Podcast
fromRAIN News
1 month ago

What makes podcast ads effective? New research.

Price sensitivity and personal needs are key factors for effective advertising in podcasts.
Podcast
fromRAIN News
1 month ago

Brand favorability and awareness stand out in Acast case study

KFC's ad campaign on podcasts creatively combined humor with storytelling for authentic engagement.
fromPodcaster News
1 month ago

Klaxon AI Launches DIY Platform To Help Build Podcast Adverts In Minutes - Podcaster News

We built Klaxon to give podcast professionals speed, control, and creative freedom. Whether you're an indie creator or a brand running programmatic ads, you can now generate high-quality audio ads instantly.
Podcast
Podcast
fromRAIN News
1 month ago

Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade

Podscribe has launched a major upgrade to its media planning platform with new features for podcast ad buyers.
Podcast
fromRAIN News
2 months ago

Podscribe intros "podcast market reach curve" in meaty Q2 benchmark report

Podscribe introduces the Reach Curve metric to quantify podcast advertising effectiveness, revealing significant audience reach requirements.
Podcast
fromRAIN News
2 months ago

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Advertising on the top 32 podcasts reaches half of weekly listeners, showcasing the power and efficiency of targeted podcast advertising.
Marketing tech
fromPodcaster News
2 months ago

Ad Marketplace Gumball Launches New Contextually Relevant 'Adaptive Ads' Powered By AI - Podcaster News

Adaptive Ads enhance podcast monetization by matching brand ads with show content while respecting listener privacy.
Podcast
fromRAIN News
3 months ago

Gumball intros Adaptive Ads, blending AI with host reads

Gumball introduces Adaptive Ads, leveraging AI for personalized and scalable podcast advertising.
fromTWiT.tv
3 months ago

How to Successfully Track Your Podcast Campaign | TWiT.TV

Lisa Laporte, CEO of TWiT, emphasizes that without proper attribution tools, a staggering 80% of podcast engagement goes untracked, highlighting a significant gap in measurement.
Podcast
Podcast
fromDigiday
3 months ago

Video is making podcasts a premium buy for advertisers

Advertisers are increasingly shifting focus to video podcasts, treating them as premium with growing investment.
Podcast
fromRAIN News
4 months ago

Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

Podcast ads must be relevant and engaging to be effective.
Brands should integrate audio into their overall marketing strategy.
fromPodcaster News
4 months ago

Ilwira Marcizek Named EVP Revenue Operations For AdLarge & The fwd.network - Podcaster News

"Ilwira has been an integral part of AdLarge's growth and success... Her strategic vision, deep industry expertise, and relentless commitment to innovation have propelled our digital revenue and operations forward."
Media industry
Podcast
fromRAIN News
4 months ago

Acast scores The Athletic for sales rep partnership

Acast partners with The Athletic to enhance podcast advertising capabilities and expand audience reach.
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