#podcast-advertising

#podcast-advertising

Andrea Frieder has been appointed as head of ad revenue at Wondery, reinforcing Amazon's investment and growth strategy in the podcasting space.

Jim Ballas has been promoted to GM of Measurement, overseeing Magellan AI's measurement solutions for podcast ad verification and attribution.

Podcast popularity is surging, creating marketing opportunities as 65% of U.S. adults engage with the medium.

Podcast listeners show surprising tolerance for ads but can be influenced by ad quality and repetition.

Host-read ads are the most effective in driving familiarity, affinity, and purchase intent.

Podcast ad effectiveness varies based on the context in which the ad is presented.

Podcast listeners are more receptive to ads and are likely to take action compared to other mediums.

HelloFresh, a major podcast advertiser, saw significant positive differentials in brand metrics among podcast listeners.

This partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.

Marketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.

Libsyn and Barometer's partnership enhances brand safety in podcast advertising, ensuring ads align with advertisers' values and content suitability.

Seekr has released Seekr Align, a brand safety and suitability tool for podcast advertising.

Align has already evaluated over 8 million minutes of podcasts and has generated pre-order commitments from top brands worth over $100 million.

Triton Digital acquires Sounder for brand safety AI

Integration of Sounder into Triton's content management platform

Podcast advertising can succeed without direct CTAs by using strategic messaging that builds brand awareness and engages audiences.

Spending millions on podcast advertising can be necessary for substantial growth and success. Authenticity and finding the right show are key in podcast marketing strategy.

Podcast advertising effectively combines reach with credibility, leveraging the intimate relationship between hosts and their audiences.

The article emphasizes the diverse advertising options available for podcasters to enhance their listenership.

Podcast advertising rates for January 2024 have been announced, with insights into the highest and most accessible CPM categories.

Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.

Podcast advertising rates for December 2023 have been announced, with the average CPM rate for a 60-second ad spot being $22.91.

Despite challenging market conditions, the podcast advertising ecosystem remains resilient with only a 6% decrease in average CPM rate compared to 2022.

The average cost per thousand (CPM) for podcast advertising in May almost matched April's price, decreasing by 2 tenths of one percent.

Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.

Podcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.

Netflix must adapt to the competitive ad landscape as it faces pressure to cut CPMs in response to competitors like Prime Video.

Understanding a podcast's unique audience and content is crucial in preventing ad tech from misleading brands.

True Native Media announced key team additions to enhance podcast advertising solutions.

True Native Media to represent SpectreVision's diverse podcast slate for unique advertising opportunities.

Average podcast CPM for July decreased from previous month.

The average CPM for podcast advertising in June increased slightly from the previous month.

Top CPM categories in June were Technology, Business, and Education.

Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.

Podcast advertising CPM in March was almost the same as February, with a slight decrease.

Average cost for 1,000 ad impressions in March was $21.95.

Exclusive sales representation for TED podcasts in New Zealand by NZME's Podcast Network.

Expansion of NZME's Podcast Network through partnership with TED for diverse and engaging content.

Partnership with Barometer for contextual targeting in podcast advertising.

The partnership between The Nat Coombs Show and Hickory's Smokehouse during the NFL season aims to engage NFL fans through podcast advertising, providing unique and targeted content.

Partnership with Barometer enhances contextual targeting for podcast ad creative.

Combining Barometer's Brand Suitability and Contextual Targeting with Frequency's Audio Ad Management Platform enhances advertisers' capabilities in curating the ideal context for reaching listeners.

Podcast advertiser spending slightly decreases from January to February

Sports vertical dominates podcast advertiser spending overall

Podcast advertiser spending increased slightly in January compared to December, with fewer repeaters.

Sports genre dominates podcast advertiser spending in January.

Podcast advertising revenue expected to double by 2026.

Rick Selah appointed as EVP of Sales for Libsyn's AdvertiseCast

Selah to spearhead AdvertiseCast marketplace expansion and revenue growth