#podcast-advertising

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fromRAIN News
2 weeks ago
Podcast

Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

Podcast ads must be relevant and engaging to be effective.
Brands should integrate audio into their overall marketing strategy.
fromPodcaster News
2 weeks ago
Media industry

Ilwira Marcizek Named EVP Revenue Operations For AdLarge & The fwd.network - Podcaster News

Ilwira has significantly contributed to AdLarge's growth and innovation in podcast advertising over her 14-year tenure.
#acast
fromRAIN News
3 weeks ago
Podcast

Acast scores The Athletic for sales rep partnership

Acast partners with The Athletic to enhance podcast advertising capabilities and expand audience reach.
fromPodcaster News
4 months ago
Marketing

Acast Welcomes Martijn Gerrits As Sales Director For the Netherlands - Podcaster News

Martijn Gerrits is set to enhance Acast's presence in the Dutch podcast advertising market, leveraging his extensive experience.
fromRAIN News
3 weeks ago
Podcast

Acast scores The Athletic for sales rep partnership

Acast partners with The Athletic to enhance podcast advertising capabilities and expand audience reach.
fromPodcaster News
4 months ago
Marketing

Acast Welcomes Martijn Gerrits As Sales Director For the Netherlands - Podcaster News

Martijn Gerrits is set to enhance Acast's presence in the Dutch podcast advertising market, leveraging his extensive experience.
more#acast
Podcast
fromRAIN News
2 months ago

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.
The report highlights the stability of top advertisers, with many consistent names from previous quarters.
fromPodcaster News
2 months ago
Podcast

BBC Studios Expands Partnership With Digitize New Media - Podcaster News

Digitize expands partnership with BBC Studios to represent BBC podcasts in Ireland, tapping into the lucrative podcast advertising market.
#audience-targeting
fromPodcaster News
2 months ago
Marketing

Studio71 Podcast Network Launches New Ad Product For Scaled Reach And Enhancing Audience Targeting - Podcaster News

Podcasting advertising is evolving with advanced targeting capabilities, enabling deeper brand connections across diverse shows.
fromPodcaster News
7 months ago
Podcast

Podchaser's Collection's+ Helps 24% More Creators To Earn - Podcaster News

Collections+ enhances podcast targeting by enabling advertisers to reach a broader audience, thus driving increased revenue for podcasters.
fromPodcaster News
2 months ago
Marketing

Studio71 Podcast Network Launches New Ad Product For Scaled Reach And Enhancing Audience Targeting - Podcaster News

Podcasting advertising is evolving with advanced targeting capabilities, enabling deeper brand connections across diverse shows.
fromPodcaster News
7 months ago
Podcast

Podchaser's Collection's+ Helps 24% More Creators To Earn - Podcaster News

Collections+ enhances podcast targeting by enabling advertisers to reach a broader audience, thus driving increased revenue for podcasters.
more#audience-targeting
fromPodcaster News
3 months ago
Marketing tech

Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster News

Podscribe enhances its audience measurement capabilities by combining Tapad and Neustar device graphs, improving accuracy and scale for advertisers.
fromPodcaster News
8 months ago
Artificial intelligence

Magellan AI Introduces Reach Lift Measurement Product - Podcaster News

Wondery collaborates with Magellan AI to launch Reach Lift, enhancing podcast advertising measurement and optimization.
fromRAIN News
8 months ago
Marketing

Cost of podcast advertising drops to three-year low (Libsyn Ads)

Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.
fromPodcaster News
11 months ago
Marketing

Sport Social Podcast Network Secures New Major Brand Partnership - Podcaster News

Sport Social secured a new major brand partnership for 2024, advertising across its podcast network.
fromRAIN News
9 months ago
Artificial intelligence

Balancing tech and authenticity: Adopter Media limits AI in host-read ads

Podcast ad agency Adopter Media limits AI voicing to maintain authenticity in host-read ads.
fromRAIN News
10 months ago
Marketing

Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)

The average CPM for podcast advertising in June increased slightly from the previous month.
Top CPM categories in June were Technology, Business, and Education.
Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.
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