#podcast-advertising

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#digital-media

Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces | AdExchanger

Marketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.

Magellan AI Introduces Reach Lift Measurement Product - Podcaster News

Wondery collaborates with Magellan AI to launch Reach Lift, enhancing podcast advertising measurement and optimization.

Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces | AdExchanger

Marketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.

Magellan AI Introduces Reach Lift Measurement Product - Podcaster News

Wondery collaborates with Magellan AI to launch Reach Lift, enhancing podcast advertising measurement and optimization.
moredigital-media
#wondery

Andrea Frieder Tapped As Wondery's Head of Ad Revenue (Exclusive)

Andrea Frieder has been appointed as head of ad revenue at Wondery, reinforcing Amazon's investment and growth strategy in the podcasting space.

Wondery Launches Wondery Ad Analytics - Podcaster News

Wondery introduced Wondery Ad Analytics to enhance podcast ad measurement and transparency, collaborating with third-party vendors for actionable insights.

Andrea Frieder Tapped As Wondery's Head of Ad Revenue (Exclusive)

Andrea Frieder has been appointed as head of ad revenue at Wondery, reinforcing Amazon's investment and growth strategy in the podcasting space.

Wondery Launches Wondery Ad Analytics - Podcaster News

Wondery introduced Wondery Ad Analytics to enhance podcast ad measurement and transparency, collaborating with third-party vendors for actionable insights.
morewondery
#marketing-strategy
from Shopify
2 weeks ago
Podcast

How Podcast Advertising Helps Brands Connect With Audiences (2024) - Shopify

Podcast advertising effectively combines reach with credibility, leveraging the intimate relationship between hosts and their audiences.

"I spent millions" -- Jordan Harbinger's three lessons to podcast advertisers - RAIN News

Spending millions on podcast advertising can be necessary for substantial growth and success. Authenticity and finding the right show are key in podcast marketing strategy.

Stability rules podcast ad rates in 2024 (so far): Libsyn Ads - RAIN News

Podcast advertising CPM in March was almost the same as February, with a slight decrease.
Average cost for 1,000 ad impressions in March was $21.95.

How Podcast Advertising Helps Brands Connect With Audiences (2024) - Shopify

Podcast advertising effectively combines reach with credibility, leveraging the intimate relationship between hosts and their audiences.

"I spent millions" -- Jordan Harbinger's three lessons to podcast advertisers - RAIN News

Spending millions on podcast advertising can be necessary for substantial growth and success. Authenticity and finding the right show are key in podcast marketing strategy.

Stability rules podcast ad rates in 2024 (so far): Libsyn Ads - RAIN News

Podcast advertising CPM in March was almost the same as February, with a slight decrease.
Average cost for 1,000 ad impressions in March was $21.95.
moremarketing-strategy
#cpm-rates

Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)

Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.

Libsyn Ads Unveils August 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.

Cost of podcast advertising drops to three-year low (Libsyn Ads)

Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.

Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN News

The average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.

Libsyn Unveils January 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising rates for January 2024 have been announced, with insights into the highest and most accessible CPM categories.

Libsyn Unveils December 2023 Podcast Advertising Rates - Podcaster News

Podcast advertising rates for December 2023 have been announced, with the average CPM rate for a 60-second ad spot being $22.91.
Despite challenging market conditions, the podcast advertising ecosystem remains resilient with only a 6% decrease in average CPM rate compared to 2022.

Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)

Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.

Libsyn Ads Unveils August 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.

Cost of podcast advertising drops to three-year low (Libsyn Ads)

Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.

Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN News

The average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.

Libsyn Unveils January 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising rates for January 2024 have been announced, with insights into the highest and most accessible CPM categories.

Libsyn Unveils December 2023 Podcast Advertising Rates - Podcaster News

Podcast advertising rates for December 2023 have been announced, with the average CPM rate for a 60-second ad spot being $22.91.
Despite challenging market conditions, the podcast advertising ecosystem remains resilient with only a 6% decrease in average CPM rate compared to 2022.
morecpm-rates
#audience-targeting

Podchaser's Collection's+ Helps 24% More Creators To Earn - Podcaster News

Collections+ enhances podcast targeting by enabling advertisers to reach a broader audience, thus driving increased revenue for podcasters.

Council Post: Leverage Podcast Advertising To Unlock New Business Opportunities

Podcasts offer unique marketing opportunities to connect with specific audiences and increase brand relevance.

5 Reasons Podcast Ads Outperform: A Deep Dive Into Attention Science

Podcast advertising is effective due to hyper-targeted audience reach.
The power of the host in podcast advertising leads to higher conversion rates and engagement.

Podchaser's Collection's+ Helps 24% More Creators To Earn - Podcaster News

Collections+ enhances podcast targeting by enabling advertisers to reach a broader audience, thus driving increased revenue for podcasters.

Council Post: Leverage Podcast Advertising To Unlock New Business Opportunities

Podcasts offer unique marketing opportunities to connect with specific audiences and increase brand relevance.

5 Reasons Podcast Ads Outperform: A Deep Dive Into Attention Science

Podcast advertising is effective due to hyper-targeted audience reach.
The power of the host in podcast advertising leads to higher conversion rates and engagement.
moreaudience-targeting

Australia: Online Audio Is Digital's Fastest Growing Channel - Podcaster News

Online audio advertising grew by 23.6% year on year in FY24, reaching $290 million, indicating increased investment in podcasts and streaming.
Podcast advertising significantly increased by 32% in Q2 2024, reflecting a surge in listener popularity and advertiser interest.
#ad-tech

Circana Acquires NCSolutions And Nielsen's MMM Biz; Netflix Goes Toe To Toe With Prime Video | AdExchanger

Netflix must adapt to the competitive ad landscape as it faces pressure to cut CPMs in response to competitors like Prime Video.

It Takes More Than Ad Tech to Measure Podcasts | TWiT.TV

Understanding a podcast's unique audience and content is crucial in preventing ad tech from misleading brands.

Circana Acquires NCSolutions And Nielsen's MMM Biz; Netflix Goes Toe To Toe With Prime Video | AdExchanger

Netflix must adapt to the competitive ad landscape as it faces pressure to cut CPMs in response to competitors like Prime Video.

It Takes More Than Ad Tech to Measure Podcasts | TWiT.TV

Understanding a podcast's unique audience and content is crucial in preventing ad tech from misleading brands.
moread-tech
#partnership

Libsyn And Barometer Partner For Brand Safety - Podcaster News

Libsyn and Barometer's partnership enhances brand safety in podcast advertising, ensuring ads align with advertisers' values and content suitability.

Barometer And SoundStack Partner To Enhance Audio And Market - Podcaster News

Partnership with Barometer for contextual targeting in podcast advertising.

Sport Social Partners With Hickory's Smokehouse - Podcaster News

The partnership between The Nat Coombs Show and Hickory's Smokehouse during the NFL season aims to engage NFL fans through podcast advertising, providing unique and targeted content.

NZME Secures Exclusive Partnership With TED - Podcaster News

Exclusive sales representation for TED podcasts in New Zealand by NZME's Podcast Network.
Expansion of NZME's Podcast Network through partnership with TED for diverse and engaging content.

Libsyn And Barometer Partner For Brand Safety - Podcaster News

Libsyn and Barometer's partnership enhances brand safety in podcast advertising, ensuring ads align with advertisers' values and content suitability.

Barometer And SoundStack Partner To Enhance Audio And Market - Podcaster News

Partnership with Barometer for contextual targeting in podcast advertising.

Sport Social Partners With Hickory's Smokehouse - Podcaster News

The partnership between The Nat Coombs Show and Hickory's Smokehouse during the NFL season aims to engage NFL fans through podcast advertising, providing unique and targeted content.

NZME Secures Exclusive Partnership With TED - Podcaster News

Exclusive sales representation for TED podcasts in New Zealand by NZME's Podcast Network.
Expansion of NZME's Podcast Network through partnership with TED for diverse and engaging content.
morepartnership
#true-native-media

True Native Media Fortifies Team To Meet Surging Demand - Podcaster News

True Native Media announced key team additions to enhance podcast advertising solutions.

True Native Media To Represent SpectraVision's Podcasts - Podcaster News

True Native Media to represent SpectreVision's diverse podcast slate for unique advertising opportunities.

True Native Media Fortifies Team To Meet Surging Demand - Podcaster News

True Native Media announced key team additions to enhance podcast advertising solutions.

True Native Media To Represent SpectraVision's Podcasts - Podcaster News

True Native Media to represent SpectreVision's diverse podcast slate for unique advertising opportunities.
moretrue-native-media
#cpm

Average cost of podcast ad dips in monthly Libsyn Ads reckoning

Average podcast CPM for July decreased from previous month.

Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)

The average CPM for podcast advertising in June increased slightly from the previous month.
Top CPM categories in June were Technology, Business, and Education.
Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.

Average cost of podcast ad dips in monthly Libsyn Ads reckoning

Average podcast CPM for July decreased from previous month.

Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)

The average CPM for podcast advertising in June increased slightly from the previous month.
Top CPM categories in June were Technology, Business, and Education.
Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.
morecpm

Captivate and Megaphone achieve IAB 2.2 podcast measurement certification

Captivate and Megaphone are pioneering podcast analytics standards and certification through IAB's guidelines, emphasizing the importance of accuracy and transparency.
Captivate introduces self-auditing spike detection and IPv6 support to enhance podcast measurement capabilities for publishers.
IAB highlights the unique challenges in measuring podcast consumption compared to other digital mediums, underscoring the need for standardized metrics.

Focus on Blubrry Podcasting: Programmatic Advertising - Podcaster News

Blubrry's Programmatic Advertising service eliminates the need for high download numbers, making it more accessible for niche podcasts.

61% of British People Listen To Podcasts Every Month - Podcaster News

38% of UK podcast listeners prefer humor/comedy podcasts, with 61% tuning in monthly for an average of 1.8 hours daily.
#contextual-targeting

Frequency partners with Barometer for contextual targeting of podcast ads - RAIN News

Combining Barometer's Brand Suitability and Contextual Targeting with Frequency's Audio Ad Management Platform enhances advertisers' capabilities in curating the ideal context for reaching listeners.

Frequency Unveils Enhanced Contextual Targeting Solution For Podcast Ads With Barometer - Podcaster News

Partnership with Barometer enhances contextual targeting for podcast ad creative.

Frequency partners with Barometer for contextual targeting of podcast ads - RAIN News

Combining Barometer's Brand Suitability and Contextual Targeting with Frequency's Audio Ad Management Platform enhances advertisers' capabilities in curating the ideal context for reaching listeners.

Frequency Unveils Enhanced Contextual Targeting Solution For Podcast Ads With Barometer - Podcaster News

Partnership with Barometer enhances contextual targeting for podcast ad creative.
morecontextual-targeting

Podcast listeners: Scaled and upscaled (Cumulus Media / Westwood One) - RAIN News

Podcast audience growth is significant, with demographics favorable to advertisers.

Sport Social Podcast Network Secures New Major Brand Partnership - Podcaster News

Sport Social secured a new major brand partnership for 2024, advertising across its podcast network.

Podcast Revenue Growth Slowed in 2023, According to IAB's U.S. Podcast Advertising Study - Podcaster News

Podcast advertising revenue faced challenges affecting mid-tier companies, but overall growth is projected to return to double-digit numbers by 2026.

The Drum's Daily Briefing: Burberry's brand refocus & eBay's circularity plans

eBay launched initiative for brand partnership in resale market supporting sustainability.
UK media companies oppose BBC's podcast ad plans, fearing impact on smaller producers.
Creative election ad on Grindr and ASA's action against misleading hangover cure ad reflect evolving marketing landscapes.

Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps | AdExchanger

Podcast ad spend in the US increased by 5% in 2022, a slowdown from previous years' double-digit growth rates.

Libsyn To Take The Stage With Nick Viall & ABC Audio At the 2024 IAB Podcast Upfront - Podcaster News

Podcast advertising is a powerful medium offering measurable results and captivating storytelling opportunities.
#triton-digital

RAIN Notes: Wednesday, April 24 - RAIN News

The Ultimate Guide to Podcast Advertising provides a comprehensive education on podcast advertising, including types, benefits, strategies, and measurement.

Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic | AdExchanger

Triton Digital acquires Sounder for brand safety AI
Integration of Sounder into Triton's content management platform

RAIN Notes: Wednesday, April 24 - RAIN News

The Ultimate Guide to Podcast Advertising provides a comprehensive education on podcast advertising, including types, benefits, strategies, and measurement.

Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic | AdExchanger

Triton Digital acquires Sounder for brand safety AI
Integration of Sounder into Triton's content management platform
moretriton-digital
#consumer-behavior

Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study - RAIN News

Podcast listeners are more receptive to ads and are likely to take action compared to other mediums.
HelloFresh, a major podcast advertiser, saw significant positive differentials in brand metrics among podcast listeners.

Research: Evaluating effectivenes of podcast talent-voiced ads in different scenarios - RAIN News

Host-read ads are the most effective in driving familiarity, affinity, and purchase intent.
Podcast ad effectiveness varies based on the context in which the ad is presented.

Sounds Profitable Study Reveals Insights On Ad Skipping, Frequency, And Repetition In Podcast Advertising - Podcaster News

Podcast listeners show surprising tolerance for ads but can be influenced by ad quality and repetition.

Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study - RAIN News

Podcast listeners are more receptive to ads and are likely to take action compared to other mediums.
HelloFresh, a major podcast advertiser, saw significant positive differentials in brand metrics among podcast listeners.

Research: Evaluating effectivenes of podcast talent-voiced ads in different scenarios - RAIN News

Host-read ads are the most effective in driving familiarity, affinity, and purchase intent.
Podcast ad effectiveness varies based on the context in which the ad is presented.

Sounds Profitable Study Reveals Insights On Ad Skipping, Frequency, And Repetition In Podcast Advertising - Podcaster News

Podcast listeners show surprising tolerance for ads but can be influenced by ad quality and repetition.
moreconsumer-behavior

STUDY: 8 In 10 Podcast Listeners Want Personalization In Their Ads - Podcaster News

Listeners prefer personalized ads in podcasts.
Social media plays a significant role in podcast discovery.

Study From Gumball, ART19 and Signal Hill Insights Highlight Effectiveness of 'Talent Read' Ads - Podcaster News

Talent Reads show a 4-point absolute lift in purchase intent compared to Announcer Reads
Programmatic revenue in podcasting still only represents 11% of total revenue

Programmatic podcast advertising on the rise: addressing transparency and targeting

Digital podcast advertising is growing as brands seek to engage audiences.
New tools are transforming podcast advertising, making investments more manageable and transparent.

Testing and measurement: keys to podcast ad efficacy (Veritonic research) - RAIN News

Testing and measurement are crucial for effective podcast ads.
Survey metrics reveal preferences for podcast ad elements.

AdvertiseCast rebrands as Libsyn Ads, folding more plainly into parent company - RAIN News

Libsyn rebranded AdvertiseCast to Libsyn Ads, highlighting its comprehensive podcast service.
Libsyn has been a pioneer in podcast advertising, leading in host-read ads, dynamic creative, and programmatic capabilities.
#sports-genre

February podcast ad spend on podcasts dips; 12 of top 15 are repeaters - RAIN News

Podcast advertiser spending slightly decreases from January to February
Sports vertical dominates podcast advertiser spending overall

January ad spend on podcasts surpasses December, Sports dominates (Magellan) - RAIN News

Podcast advertiser spending increased slightly in January compared to December, with fewer repeaters.
Sports genre dominates podcast advertiser spending in January.

February podcast ad spend on podcasts dips; 12 of top 15 are repeaters - RAIN News

Podcast advertiser spending slightly decreases from January to February
Sports vertical dominates podcast advertiser spending overall

January ad spend on podcasts surpasses December, Sports dominates (Magellan) - RAIN News

Podcast advertiser spending increased slightly in January compared to December, with fewer repeaters.
Sports genre dominates podcast advertiser spending in January.
moresports-genre

'It's not just about the results': How Vox Media's CRO Geoff Schiller is strategizing for ad sales in 2024

Vox Media focuses on in-person selling opportunities to drive ad deals.
The sales pitch centers on talent, franchises, and tent poles to differentiate Vox Media in the market.

Flightpath Gives Publishers Tools To Support Baked In Sales Via Dynamic - Podcaster News

Flightpath introduces technology for episode-targeted podcast ad sales
Features include increased revenues, confidence in episode locks, and oversold inventory identification
from Podcaster News
7 months ago

PodRoll Announces New Podcast Growth Technology - Dynamic Feed Drops - Podcaster News

Dynamic Feed Drops offer efficient, controlled, targeted audience acquisition.
Technology-driven solution simplifies and automates feed drops at scale.
#media-industry

Libsyn Names Rich Selah As New EVP Of Sales For AdvertiseCast Marketplace - Podcaster News

Rick Selah appointed as EVP of Sales for Libsyn's AdvertiseCast
Selah to spearhead AdvertiseCast marketplace expansion and revenue growth

Libsyn Reveals 2024 IAB Podcast Upfront Takeaways And May 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising revenue expected to double by 2026.

Libsyn Names Rich Selah As New EVP Of Sales For AdvertiseCast Marketplace - Podcaster News

Rick Selah appointed as EVP of Sales for Libsyn's AdvertiseCast
Selah to spearhead AdvertiseCast marketplace expansion and revenue growth

Libsyn Reveals 2024 IAB Podcast Upfront Takeaways And May 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising revenue expected to double by 2026.
moremedia-industry

Ad types, visitor rates, and more in new Podscribe benchmark report - RAIN News

Podscribe released quarterly Podscribe Performance Benchmarks
Comparison of digital ad insertion and baked-in ad types

Taylor Swift is now a podcasting influencer

SiriusXM and The Trade Desk will be discussing the state of the podcast ad market at the Hot Pod Summit
Hot Pod Summit is an invite-only event happening on February 28th, hosted in conjunction with On Air Fest

Seekr Introduces Align, A Brand Safety And Suitability Platform - Podcaster News

Seekr has released Seekr Align, a brand safety and suitability tool for podcast advertising.
Align has already evaluated over 8 million minutes of podcasts and has generated pre-order commitments from top brands worth over $100 million.

Amazon is top podcast spender in December, dethroning BetterHelp (Magellan) - RAIN News

Amazon outspent BetterHelp in podcast advertising in December 2023 by a slim margin of 2.3%.
12 of the top 15 podcast advertisers in December were also on the November ranking, indicating consistent support for podcasting.

Magellan AI adds attention metrics with Adelaide partnership - RAIN News

Magellan AI has partnered with Adelaide to bring attention metrics into their podcast measurement suite.
Adelaide's AU metric is a benchmarking score of listener engagement and predicts placement's probability of attention and impact.

Libsyn Unveils November 2023 Podcast Advertising Rates and 5 Developments To Watch in 2024

U.S. podcast ad revenue is projected to reach $2.28 billion in 2023 and $4 billion by 2025.
Advertisers will become more comfortable with brand safety in podcast advertising and focus on aligning with the right content creators.
from Podcasternews
11 months ago

Acast Brings Real-Time Planning To Podcast Advertising

Acast is expanding its self-serve podcast advertising platform with real-time campaign planning tools for advertisers and podcasters.
The new tools provide increased transparency, efficiency, and control over monetization potential for both advertisers and podcasters.

Brands Are Safer Than They Think On Podcasts

Consumers are accepting and open to podcast advertising as long as it is contextually relevant and suitable.
Podcasts provide a safe advertising environment for brands, with 80% of listeners claiming they listen to ads.
Controversial topics in podcast content can be acceptable as long as they are not defamatory towards one group.

Culture and impact in new Spotify podcast advertising trends report - RAIN News

Podcasts drive social and cultural conversations
Pre-rolls outperform mid-rolls in podcast advertising
Older listeners (45+) showed the highest growth in podcast consumption
from RAIN News
5 months ago

Podcast audience is big ... and under-counted

Survey reveals engaged podcast audience with growing consumption and interest in back catalog episodes.

Balancing tech and authenticity: Adopter Media limits AI in host-read ads

Podcast ad agency Adopter Media limits AI voicing to maintain authenticity in host-read ads.

Podcast advertising: double-digit more effective than TV/video (Acast/OMD)

Podcast advertising delivers 4.9 times ROI, outperforming other media.
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