fromEMARKETER
6 hours agoShorter podcasts have outsized ad loads
For podcasts that run under 15 minutes, an average of 21.8% of the play time is ads, according to an August 2025 report from Magellan AI. Some 22% of US podcast listeners made a purchase after hearing an ad, according to February 2025 data from Sounds Profitable and Signal Hill Insights. Almost 6 in 10 (59%) US podcast listeners are most likely to pay attention to ads that are casually mentioned during the show, per May 2025 data from the National Research Group.
Podcast