Acast has entered a sales representation agreement with The Athletic, the New York Times-owned sports content platform, which features 35 podcasts covering various sports including NFL, NBA, and Premier League. This partnership is designed to boost podcast advertising capabilities by combining Acast's global reach and expertise with The Athletic's loyal listener base of over five million. Notably, 82% of The Athletic's audience falls within the advertiser-preferred 18-44 demographic, presenting a valuable market for advertisers. The collaboration aims to maximize podcast network potential and deliver a premium advertising environment.
Acast's partnership with The Athletic will enhance podcast advertising and expand audio advertising capabilities, leveraging the strong demographics and audience reach of both entities.
Eighty-two percent of The Athletic's listeners fall into the coveted 18-44 age demographic, indicating a significant reach for advertisers targeting younger consumers.
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