#acast

#acast

Amazon has reportedly eliminated more than 100 jobs from its podcast studio Wondery, but it still uses the Wondery brand, indicating a shift rather than a shutdown.

Stake, the Curaçao-based crypto casino, generated $4.7 billion in gross gaming revenue in 2024, according to multiple reports. It didn't build that brand with banner ads.

"We built this partnership with iHeart to create elevated genre storytelling that doesn't just live in audio, but has the potential to expand across platforms," said Dean Butler, Executive Producer of the slate and Senior Literary & Talent Manager For CitizenSkull.

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.

The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar's chief product officer, on this week's episode of AdExchanger Talks. In his view, we're heading toward a world - although we arguably already live in it - where marketers set their goals and budgets, then mostly get out of the way while platforms and AI do all the work, from media planning and budget allocation to optimization and measurement.