Acast has launched Talent-Voiced Ads, enabling brands to pay for scripted advertisements voiced by popular podcast personalities. This innovative service offers scalability and aims to improve listener engagement by leveraging the influence of well-known podcasters. Successful trials include notable names like Couples Therapy and We Mean Well, providing promising results for advertisers. The program not only enhances the monetization potential for creators but also ensures the ads remain authentic and relevant through Acast's targeting technology, ultimately fostering a more impactful audio experience for listeners and brands alike.
The Acast network is home to the most established personalities in podcasting, including Hannah Berner and Paige DeSorbo, Adam Buxton, Katherine Ryan, ShxtsnGigs, and Toni and Ryan.
Unlike host-read sponsorships - where the podcaster promotes a sponsor in relation to their own podcast - Talent-Voiced Ads use the trusted voice of the podcaster for the voiceover of a brand's own ad.
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