#audio-marketing

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fromThe Drum
2 weeks ago

Stock music you need for UI, social media, and games

In recent years, multimedia content has firmly established itself online, fueled by the development of high-speed Internet technologies as well as the growing availability of tools for creating and editing video. The global lockdowns also contributed to this process by forcing people to look for similar alternatives on the web. If integrating video into your communications sounds like an overwhelming investment, start leveraging your products with music and audio that are often underestimated by marketers.
Social media marketing
Marketing
fromMarketing Dive
3 months ago

E.l.f. bets on power of sound for kinder social media algorithms

E.l.f. Beauty launched "The Sound of Kindness" social-first campaign using audio-driven audiovisual content to curb doomscrolling and promote emotional wellbeing and kindness.
Marketing tech
fromCreative Bloq
8 months ago

5 things you need to know about sonic branding

Sonic branding presents significant potential for brands.
Many brands struggle with sound recognition and attribution.
Homogeneity in sounds leads to missed branding opportunities.
Podcast
fromPodcaster News
9 months ago

Acast Launches Talent-Voiced Ads - Authentic Voices In Programmatic Audio - Podcaster News

Acast introduces Talent-Voiced Ads, allowing brands to utilize podcasters' voices for scripted ads across its vast network.
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