Ikea is launching a unique advertising campaign called "Sleep Talk Reviews," which features 90 hours of recorded footage of people sleeping, condensed into 60 seconds. This innovative approach aims to show the comfort of Ikea's mattresses through unscripted dream murmurings. Meanwhile, podcast giant Acast has partnered with Magnite to create a simplified access to audio and digital video advertising across various media formats. Acast's extensive library generates over one billion listens quarterly, meeting the growing demand from advertisers and enhancing the podcast ecosystem.
In a new campaign called "Sleep Talk Reviews," 90 hours of video footage of people sleeping and murmuring is cut down to 60 seconds to show how comfortable Ikea's mattresses are.
The collaboration between Acast and Magnite responds directly to the growing demand from media buyers for simpler access to audio and video formats, facilitating unified advertising opportunities.
This partnership with Magnite is a game-changer for the advertising industry, enhancing the podcast ecosystem by providing a more cohesive advertising solution across media categories.
According to Acast, their library of 140,000 podcasts generates more than one billion listens quarterly, indicating a significant reach for advertisers.
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