Ikea repurposes old uniforms into new lifestyle collection - Yanko Design
Ikea is launching a new collection, VÄXELBRUK, made from recycled coworker uniforms.
The collection includes 16 textile-based items, such as pillows and curtains, made from 300 tonnes of discarded uniforms and other recycled materials. [ more ]
IKEA reveals gaming furniture collection that blends perfectly with modern interiors - Yanko Design
IKEA's BRÄNNBOLL collection focuses on creating versatile, gaming-themed furniture items with simplistic color schemes that blend well with modern home interiors. [ more ]
IKEA has launched a new 29-piece pet product line called UTSÅDD, designed to blend seamlessly with their existing furniture.
The UTSÅDD collection includes functional and aesthetically pleasing pet accessories like scratching posts, cat tents, and rattan-made houses. [ more ]
How Rethink took Ikea window shopping to new heights
IKEA launched a new urban-format store in downtown Toronto and aimed to challenge the perception of the brand as only for suburban areas.
The campaign used the insight that Toronto is a "city of neighborhoods" to resonate with the local community and convey that IKEA is "made for downtown living." [ more ]
IKEA Drops DAJLIEN Collection to Easily Workout at Home
IKEA has released a new collection called DAJLIEN, designed to support everyday movement and help cultivate healthy habits at home.
The collection includes 19 versatile products that seamlessly integrate exercise into everyday life and overcome obstacles such as motivation, limited space, and clashes with home decor. [ more ]