Acast's recent ad campaign for KFC in Australia effectively combined various channels including pre-recorded ads, social media, and live sponsorship for greater outreach. The campaign aimed for authenticity by utilizing a humorous approach and collaborations with popular podcast creators. The emphasis on delivering the message in a culturally relevant manner allowed the campaign to resonate better with the audience. The mobile impressions further enhanced listener engagement, showcasing the effectiveness of the campaign through its distribution strategy and performances from well-regarded podcast hosts.
By pairing KFC's flavor-led messaging with top-tier podcast creators plus a healthy dose of humor, we created a campaign that felt more like fandom than advertising.
The goal was to produce authentic, personality-driven podcast content and to deliver the messaging in a culturally relevant way.
The campaign was distributed across several shows and networks to attain scale and frequency and boasts that it over-delivered.
Most of the impressions were mobile, which increases listener engagement through headphones.
Collection
[
|
...
]