Creating instructional media that effectively resonates with audiences requires both creativity and technical skills. The development of a promo video showcasing new features encourages exploration of various media techniques.
Maynard James Keenan enforces a strict no-filming policy at his shows, stating, "It's annoying and it's distracting and the thing you're getting on your phone sucks. It's not a good representation." This aim to improve audience engagement encourages a more immersive experience, as he believes that fans should focus on the present rather than documenting the moment through their devices. Keenan allows fans to film only the last song, arguing that it provides a "souvenir that sucks that you're never gonna watch." At Tool shows, even official livestreams utilize only wide-angle shots to maintain the atmosphere.
In today's content-saturated world, content might be royalty—but distribution is the throne it sits on. A beautifully crafted piece can be overlooked if not effectively distributed.
Nora emphasizes the importance of curiosity in identifying gaps or assumptions in product management, advocating for a culture of openness and diverse perspectives. She believes that understanding the audience is crucial, as this aligns closely with product strategy and helps to create meaningful interactions.
Most company updates are written for the company, not the reader. They follow a common pattern: "We're excited to announce..." or "We've partnered with XYZ Corp...". This language does not resonate with audiences externally.
Casinos traditionally resort to outdated marketing strategies, including costly influencer promotions and short-lived press releases, which fail to create lasting impact or capture ongoing search traffic.
"We've worked hand-in-hand with our clients to reimagine the platform to make it simple to use," said Brett Sklar, Co-Founder at Amaze Media Labs which owns Audiencelift.com. "The result is a way faster, cleaner, and more intuitive Audiencelift.com designed to let creators focus on making great shows while we focused on growing their audiences."
We ultimately curate social strategies to see what the response is from our audience. That's why I kind of call it a gamification, because what they say they want to see, I give it to them. It's pretty simple.
"The National Aeronautics and Space Act of 1958 calls on us to share our story of space exploration with the broadest possible audience," said Rebecca Sirmons, general manager of NASA+. "Together, we're committed to a Golden Age of Innovation and Exploration, inspiring new generations, right from the comfort of their couch or in the palm of their hand from their phone."
‘Marketers can leverage the unique features of DOOH, like contextual relevancy and creative capabilities, to enhance brand reach and engagement with audiences.’
Found in galleries, public spaces, and installations, this form of art responds to gestures and behaviour, turning spectators into co-creators.
Making a list of the Top 10 movies of the 21st century is hard, for those who work in movies and those who love watching them. It requires pitting very different films against each other in ways that don't always seem fair.
It was surreal, says Martin. Someone sent me a photo and I thought: I'm keeping that. As a little Australian, I'm still surprised to make a living out of this crazy career.
