#audience-engagement
#audience-engagement

6 Steps To Run A LinkedIn Experiment That Grows Your Account Fast

Utilize a scrappy approach initially on LinkedIn, then switch to controlled experiments to accelerate account growth.

fromPR Daily

The A-B-Cs of social media from the voice of 'Sesame Street' - PR Daily

A strong social media presence requires posts that reflect a brand's unique voice and personality, akin to the Cookie Monster's distinct character.

fromCmsreport

Business intelligence

The Role of Storytelling in Creating Compelling Business Blog Content

Storytelling in business blogs transforms complex information into relatable narratives that engage and influence audiences.

3 hours ago

Media industry

What is Content Mapping and How to Create One (+ Templates)

Content mapping ensures the timely and relevant delivery of content that meets audience needs during different stages of their journey.

Social media marketing

YouTube Growth Strategies That Work In 2025, According To Top Channels

Consistency and regular posting are more important than perfection for YouTube success.

Balancing short and long-form content can help maintain audience engagement.

Building a publishing schedule is crucial for audience growth and momentum.

fromHubspot

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

High-performing marketing teams utilize value-driven content and visual storytelling to connect with audiences effectively.

Growth hacking

6 Steps To Run A LinkedIn Experiment That Grows Your Account Fast

Utilize a scrappy approach initially on LinkedIn, then switch to controlled experiments to accelerate account growth.

fromPR Daily

The A-B-Cs of social media from the voice of 'Sesame Street' - PR Daily

A strong social media presence requires posts that reflect a brand's unique voice and personality, akin to the Cookie Monster's distinct character.

fromCmsreport

Business intelligence

The Role of Storytelling in Creating Compelling Business Blog Content

Storytelling in business blogs transforms complex information into relatable narratives that engage and influence audiences.

3 hours ago

Media industry

What is Content Mapping and How to Create One (+ Templates)

Content mapping ensures the timely and relevant delivery of content that meets audience needs during different stages of their journey.

Social media marketing

YouTube Growth Strategies That Work In 2025, According To Top Channels

Consistency and regular posting are more important than perfection for YouTube success.

Balancing short and long-form content can help maintain audience engagement.

Building a publishing schedule is crucial for audience growth and momentum.

more#content-strategy

How podcasters are tackling the challenge of subscriber churn

Podcast subscription businesses are increasingly focusing on reducing churn as they mature.

Adobe, Harvard Business Review and Disney Advertising are among 2025's DMA finalists

Brands are increasingly integrating emerging technologies to enhance audience engagement and community building.

fromRAIN News

Podcast

The Creator side in Coleman/Amplifi research & webinar (part 2)

Video podcasters are primarily motivated by the desire to expand their audience.

A significant number of creators find video podcasting challenging, with many experiencing varying degrees of difficulty.

Podcast

How podcasters are tackling the challenge of subscriber churn

Podcast subscription businesses are increasingly focusing on reducing churn as they mature.

Adobe, Harvard Business Review and Disney Advertising are among 2025's DMA finalists

Brands are increasingly integrating emerging technologies to enhance audience engagement and community building.

fromRAIN News

Podcast

The Creator side in Coleman/Amplifi research & webinar (part 2)

Video podcasters are primarily motivated by the desire to expand their audience.

A significant number of creators find video podcasting challenging, with many experiencing varying degrees of difficulty.

Why the BBC needs a Fortnite correspondent - and what brands can learn from it

To remain relevant, brands and media must engage audiences where they consume content, or risk losing them.

fromHubspot

What is User-generated Content (UGC)? Essentials for a Soaring Strategy

User-generated content (UGC) is crucial for brands and is increasingly being leveraged as a key marketing strategy.

Graphic design

Think your hacking the algorithm? You might be erasing your brand instead

Brands must focus on meaningful creativity over quantity to stand out in the saturated social media landscape.

Understanding Social Media's Impact On Audience Engagement

Social media is crucial for audience engagement, brand perception and customer relationships.

fromFstoppers

5 days ago

Social media marketing

Blow Up on Social Media (And Never Appear on Camera)

You can build a social media presence without being on camera.

Strong, high-quality content is key for attracting an audience.

Effective social media strategies are crucial for artists and businesses today.

fromEntrepreneur

Social media marketing

Why Gen Z's Demand for Ownership is Reshaping Social Media | Entrepreneur

Gen Z creators are seeking platforms that offer stability, agency, and discoverability beyond mainstream options.

Emerging social media platforms have a significant opportunity to attract and retain Gen Z creators.

Why the BBC needs a Fortnite correspondent - and what brands can learn from it

To remain relevant, brands and media must engage audiences where they consume content, or risk losing them.

fromHubspot

What is User-generated Content (UGC)? Essentials for a Soaring Strategy

User-generated content (UGC) is crucial for brands and is increasingly being leveraged as a key marketing strategy.

Graphic design

Think your hacking the algorithm? You might be erasing your brand instead

Brands must focus on meaningful creativity over quantity to stand out in the saturated social media landscape.

Understanding Social Media's Impact On Audience Engagement

Social media is crucial for audience engagement, brand perception and customer relationships.

fromFstoppers

5 days ago

Social media marketing

Blow Up on Social Media (And Never Appear on Camera)

You can build a social media presence without being on camera.

Strong, high-quality content is key for attracting an audience.

Effective social media strategies are crucial for artists and businesses today.

fromEntrepreneur

Social media marketing

Why Gen Z's Demand for Ownership is Reshaping Social Media | Entrepreneur

Gen Z creators are seeking platforms that offer stability, agency, and discoverability beyond mainstream options.

Emerging social media platforms have a significant opportunity to attract and retain Gen Z creators.

Choosing the Best Digital Marketing Campaign That Works

Digital marketing aims to deliver the right message to the right audience at the right time.

fromInc

12 hours ago

Online marketing

Why Your Business Should Be Everywhere Online

Successful companies leverage comprehensive online presence strategies to improve their SEO, which smaller businesses can emulate for better visibility.

fromSfgate

Choosing the Best Digital Marketing Campaign That Works

Digital marketing aims to deliver the right message to the right audience at the right time.

fromInc

12 hours ago

Online marketing

Why Your Business Should Be Everywhere Online

Successful companies leverage comprehensive online presence strategies to improve their SEO, which smaller businesses can emulate for better visibility.

more#digital-marketing

US politics

fromwww.mediaite.com

12 hours ago

Fox & Friends Presents Video Touting Trump's First 100 Days Before Going to Studio Audience for Presidential Praise

Fox & Friends showcased a positive montage of Trump reflecting audience support despite his approval ratings.

The Only Metrics That Matter

Writing should prioritize genuine connections over vanity metrics.

Quality engagement is more valuable than traditional social media metrics.

fromAol

3 days ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.

13 hours ago

Media industry

The Power Of Strong Opinions: Build A Brand That Can't Be Ignored

Strong opinions are crucial for building a memorable brand.

Appealing to everyone dilutes your message and visibility.

fromwestenberg.

The Only Metrics That Matter

Writing should prioritize genuine connections over vanity metrics.

Quality engagement is more valuable than traditional social media metrics.

fromAol

3 days ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.

13 hours ago

Media industry

The Power Of Strong Opinions: Build A Brand That Can't Be Ignored

Strong opinions are crucial for building a memorable brand.

Appealing to everyone dilutes your message and visibility.

ESPN, 'SportsCenter' and Understanding the Power of Sports Fandom

ESPN's 'SportsCenter' is evolving into a personalized experience to better engage with its audience.

The shift towards digital and social media enhances accessibility for younger fans.

fromBusiness Matters

Crafting Compelling Stories Through Visual Expression

Visual storytelling is essential for engaging audiences in a digital-first world.

fromAol

1 day ago

ESPN, 'SportsCenter' and Understanding the Power of Sports Fandom

ESPN's 'SportsCenter' is evolving into a personalized experience to better engage with its audience.

The shift towards digital and social media enhances accessibility for younger fans.

fromBusiness Matters

Crafting Compelling Stories Through Visual Expression

Visual storytelling is essential for engaging audiences in a digital-first world.

Video games

Minecraft Movie Getting New Screenings That Encourage Wild Behavior

Warner Bros. is capitalizing on the viral trend surrounding the Minecraft movie by offering 'Block Party' screenings for a more interactive viewing experience.

fromGameSpot

Video games

Minecraft Movie Boss Talks Chicken Jockey Craze And A Sequel

The unexpected popularity of the chicken jockey in A Minecraft Movie highlights the importance of audience engagement in film adaptations.

fromPolygon

Video games

Weta FX's process on shooting A Minecraft Movie's chicken jockey scene was a blast

Audience reactions to a prominent scene in the Minecraft Movie highlight the film's community engagement.

Jack Black and director Jared Hess emphasize audience experience and laughter during screenings.

fromKotaku

1 day ago

Video games

Minecraft Movie Getting New Screenings That Encourage Wild Behavior

Warner Bros. is capitalizing on the viral trend surrounding the Minecraft movie by offering 'Block Party' screenings for a more interactive viewing experience.

fromGameSpot

Video games

Minecraft Movie Boss Talks Chicken Jockey Craze And A Sequel

The unexpected popularity of the chicken jockey in A Minecraft Movie highlights the importance of audience engagement in film adaptations.

fromPolygon

Video games

Weta FX's process on shooting A Minecraft Movie's chicken jockey scene was a blast

Audience reactions to a prominent scene in the Minecraft Movie highlight the film's community engagement.

Jack Black and director Jared Hess emphasize audience experience and laughter during screenings.

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.

Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.

Interoperability is crucial for marketing data in the evolving media landscape.

fromTechCrunch

1 day ago

London startup

Vote for the session you want to see at All Stage on July 15 | TechCrunch

Audience Choice voting allows attendees to select a speaker for TechCrunch All Stage in Boston.

#social-media-strategy

Social media marketing

How To Know When It's Time To Try A New Social Media Channel

Monitoring engagement metrics is essential to determine when to pivot your social media strategy.

Exploring new social media channels can significantly enhance reach and engagement.

Media industry

Why Most Personal Brands Fail Even When You're Doing Everything Right

Most personal brands fail due to a lack of uniqueness and connection to a specific audience.

Social media marketing

How To Know When It's Time To Try A New Social Media Channel

Monitoring engagement metrics is essential to determine when to pivot your social media strategy.

Exploring new social media channels can significantly enhance reach and engagement.

more#social-media-strategy

Media industry

Why Most Personal Brands Fail Even When You're Doing Everything Right

Most personal brands fail due to a lack of uniqueness and connection to a specific audience.

Higher education

fromFast Company

4 days ago

Why using complex languages doesn't always make you sound smarter

Complex language and jargon often reduce communication effectiveness by alienating audiences.

SXSW And The Power Of Storytelling In Persuasion - Above the Law

SXSW emphasizes the integration of storytelling and technology in compelling narrative crafting and audience engagement.

17 Expert Tips For Marketers To Leverage Data-Driven Creative

Effective marketing strategies are built on data insights that shape creative choices and audience engagement.

Graphic design

13 Brand Voice Examples and How to Develop Your Own

A strong brand voice is crucial for recognition and connection with the audience.

fromMarTech

Marketing tech

Are naming rights deals worth the investment for big brands? | MarTech

Naming rights investments are evaluated through metrics like exposure, engagement, sales impact, media value, and brand compatibility.

Social media marketing

LinkedIn Shares Tips on How to Run LinkedIn Live Events

Live Video events on LinkedIn surged by 15.3% in 2024, emphasizing the importance of advance promotion for engagement.

fromAbove the Law

SXSW And The Power Of Storytelling In Persuasion - Above the Law

SXSW emphasizes the integration of storytelling and technology in compelling narrative crafting and audience engagement.

17 Expert Tips For Marketers To Leverage Data-Driven Creative

Effective marketing strategies are built on data insights that shape creative choices and audience engagement.

Graphic design

13 Brand Voice Examples and How to Develop Your Own

A strong brand voice is crucial for recognition and connection with the audience.

fromMarTech

Marketing tech

Are naming rights deals worth the investment for big brands? | MarTech

Naming rights investments are evaluated through metrics like exposure, engagement, sales impact, media value, and brand compatibility.

Social media marketing

LinkedIn Shares Tips on How to Run LinkedIn Live Events

Live Video events on LinkedIn surged by 15.3% in 2024, emphasizing the importance of advance promotion for engagement.

Dmg media's Hannah Buitekant on the 'relentless' drive to grow on social

Hannah Buitekant stresses the integration of data, commerce, and advertising innovation to enhance digital revenue at dmg media.

Media industry

Q&A: How A+E is diversifying its offerings to grow engagement and revenue

A+E Networks has rebranded to A+E Global Media to adapt to changing viewer preferences and a digital-first approach.

Dmg media's Hannah Buitekant on the 'relentless' drive to grow on social

Hannah Buitekant stresses the integration of data, commerce, and advertising innovation to enhance digital revenue at dmg media.

Media industry

Q&A: How A+E is diversifying its offerings to grow engagement and revenue

A+E Networks has rebranded to A+E Global Media to adapt to changing viewer preferences and a digital-first approach.

more#media-innovation

#cultural-trends

TikTok Shares Insights into How Marketers Can Tap Into Major Events

Brands can enhance their marketing by leveraging tentpole events on TikTok, tapping into audience trends and conversations.

fromenglish.elpais.com

Media industry

The new voyeurism: Why videos of people cleaning, sleeping, or studying get millions of views

Gogglebox demonstrates the rise of reaction-based viewing as audiences engage more with others' critiques than the original content.

TikTok Shares Insights into How Marketers Can Tap Into Major Events

Brands can enhance their marketing by leveraging tentpole events on TikTok, tapping into audience trends and conversations.

fromenglish.elpais.com

Media industry

The new voyeurism: Why videos of people cleaning, sleeping, or studying get millions of views

Gogglebox demonstrates the rise of reaction-based viewing as audiences engage more with others' critiques than the original content.

Media industry

Your Audience Doesn't Need You Anymore

Brands must recognize that audiences do not owe them engagement in the current media landscape.

Women in technology

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.

Greater audience engagement with women's sports challenges historical misconceptions about viewership.

Social media marketing

Five Steps To Build Creator Marketing Programs That Work

Understanding your audience is crucial for successful influencer marketing.

Relevance of the influencer's content is more important than the size of their following.

fromAdweek

Your Audience Doesn't Need You Anymore

Brands must recognize that audiences do not owe them engagement in the current media landscape.

Women in technology

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.

Greater audience engagement with women's sports challenges historical misconceptions about viewership.

Social media marketing

Five Steps To Build Creator Marketing Programs That Work

Understanding your audience is crucial for successful influencer marketing.

Relevance of the influencer's content is more important than the size of their following.

more#brand-strategy

#journalism

Artificial intelligence

What news audiences can teach journalists about artificial intelligence - Poynter

News organizations must develop clear AI ethics policies to ensure transparency and audience trust.

Artificial intelligence

When was the last time AI made you laugh? Scenes from the 2025 Summit on AI, Ethics and Journalism - Poynter

AI is influencing journalism, but audience skepticism remains, emphasizing the need for transparency in AI usage.

Artificial intelligence

What news audiences can teach journalists about artificial intelligence - Poynter

News organizations must develop clear AI ethics policies to ensure transparency and audience trust.

Artificial intelligence

When was the last time AI made you laugh? Scenes from the 2025 Summit on AI, Ethics and Journalism - Poynter

AI is influencing journalism, but audience skepticism remains, emphasizing the need for transparency in AI usage.

more#journalism

#live-performance

fromwww.theguardian.com

fromMetro Silicon Valley | Silicon Valley's Leading Weekly

London politics

Improv was British comedy's ugly stepchild' so why is it enjoying a resurgence?

Improv comedy is gaining popularity and becoming mainstream, driven by millennial influencers and a shift in audience acceptance.

Video games

An Adventure Through Video Game Music in Mountain View | Metro Silicon Valley | Silicon Valley's Leading Weekly

The live performance of video game music is gaining popularity.

It combines classical music with interactive elements for modern audiences.

fromThe Atlantic

Humor

Jack Black Knew Best

Jack Black's engaging performance created a lively atmosphere on SNL, breaking from the show's usual scripted nature.

fromwww.theguardian.com

fromMetro Silicon Valley | Silicon Valley's Leading Weekly

London politics

Improv was British comedy's ugly stepchild' so why is it enjoying a resurgence?

Improv comedy is gaining popularity and becoming mainstream, driven by millennial influencers and a shift in audience acceptance.

Video games

An Adventure Through Video Game Music in Mountain View | Metro Silicon Valley | Silicon Valley's Leading Weekly

The live performance of video game music is gaining popularity.

It combines classical music with interactive elements for modern audiences.

fromThe Atlantic

Humor

Jack Black Knew Best

Jack Black's engaging performance created a lively atmosphere on SNL, breaking from the show's usual scripted nature.

more#live-performance

fromExchangewire

Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance

Mantis launched Attention to enhance audience engagement and ad effectiveness through attention-based metrics, shifting away from traditional viewability measures.

fromeLearning Industry

Graphic design

simpleshow Now Integrates AI Avatars For More Impactful Video Storytelling

Simpleshow's new AI avatars enhance explainer videos by adding human-like interaction and emotional depth, improving audience engagement.

fromMedium

fromwww.scientificamerican.com

Mental health

What I Wish I Knew: "Your writing is not about you"

Writing is fundamentally about helping your audience rather than self-expression.

#storytelling

Film

Math Reveals the Formula for a Hollywood Blockbuster

The film industry must innovate to attract audiences as attendance remains below pre-pandemic levels.

fromBuzzFeed

fromwww.scientificamerican.com

Humor

This Woman Has Gone Mega Viral For Sharing Good News On The Internet

Storytelling can brighten people's days and become a part of their routines.

Creative content can have a significant positive impact on audiences.

Film

Math Reveals the Formula for a Hollywood Blockbuster

The film industry must innovate to attract audiences as attendance remains below pre-pandemic levels.

fromBuzzFeed

fromOregon ArtsWatch * Arts & Culture News

Humor

This Woman Has Gone Mega Viral For Sharing Good News On The Internet

Storytelling can brighten people's days and become a part of their routines.

Creative content can have a significant positive impact on audiences.

Movie theaters are trying everything to bring audiences back - from pickleball to cocktail bars

Movie theaters must innovate to attract audiences back amidst post-pandemic challenges.

Diversification of offerings is essential for theaters to thrive in the current environment.

Berlin music

Love, death and power: Paul Moravec and Mark Campbell's "The Shining" at Portland Opera * Oregon ArtsWatch

Portland Opera's production of The Shining successfully attracted a younger audience, marking a step toward expanding opera's reach.

fromFast Company

Media industry

NPR CEO Katherine Maher makes the case for why public radio is essential to American democracy

NPR's CEO emphasizes the critical need for federal funding to ensure broad access to news, especially in rural areas.

fromLondon Business News | Londonlovesbusiness.com

Advertising is failing, but who cares? We do, say Brian Jacobs and Nick Manning

Modern advertising is failing its audiences, clients, and the overall media ecosystem, prompting urgent calls for systemic reform.

Pop-Up Events: Do's and Don'ts

Successful pop-up events require meticulous planning while maintaining an air of spontaneity.

Clear marketing goals and effective location scouting are crucial for pop-up success.

Marketing

Essential steps for organising a successful corporate event - London Business News | Londonlovesbusiness.com

Successful corporate events require meticulous planning and a clear understanding of objectives and audience preferences.

fromSkift Meetings

fromLondon Business News | Londonlovesbusiness.com

Pop-Up Events: Do's and Don'ts

Successful pop-up events require meticulous planning while maintaining an air of spontaneity.

Clear marketing goals and effective location scouting are crucial for pop-up success.

Marketing

Essential steps for organising a successful corporate event - London Business News | Londonlovesbusiness.com

Successful corporate events require meticulous planning and a clear understanding of objectives and audience preferences.

AI and human emotion are the building blocks of effective creative advertising

Combining generative AI with emotional creative analysis enhances marketing performance by optimizing engagement and personalizing content.

fromabovethelaw.com

Artificial intelligence

SXSW's Panel Educates Even When It Misses The Mark

A successful presentation must connect with the audience's needs, not just present technical information.

AI and human emotion are the building blocks of effective creative advertising

Combining generative AI with emotional creative analysis enhances marketing performance by optimizing engagement and personalizing content.

fromabovethelaw.com

Artificial intelligence

SXSW's Panel Educates Even When It Misses The Mark

A successful presentation must connect with the audience's needs, not just present technical information.

more#generative-ai

fromwww.theguardian.com

NYC politics

This is not comedy! Pay attention': from Cabaret to Trump rallies, why does audience laughter feel so sinister?

Cabaret's portrayal of normalization of bigotry provokes different audience reactions, challenging them to confront uncomfortable truths rather than laugh off the narrative.

fromwww.nytimes.com

US politics

Why Black Satire Is the Art Form for Our Absurd Age

Theater can challenge racial perceptions and expose uncomfortable truths, as exemplified by a reaction to Branden Jacobs-Jenkins's satirical play.

fromMLB Trade Rumors

Atlanta Braves

Submit Your Questions For This Week's Episode Of The MLBTR Podcast

Listeners are invited to submit their questions for the upcoming MLB Trade Rumors podcast.

Audio submissions from listeners may be included in the show.

Growth hacking

fromGeeky Gadgets

Stop Chasing Views: Build a Profitable YouTube Business in 4 Steps

A structured four-step system can help YouTube creators turn viewers into paying customers without needing millions of views.

Focusing on a targeted strategy and creating value-driven content encourages loyalty and growth.

Effective offers should address core audience challenges with simplicity for better engagement and results.

Optimization of the sales process, including testimonials, enhances conversions and builds trust.

#marketing-strategy

Marketing tech

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.

Maintaining distinct brand identities is crucial during partnerships to avoid dilution.

fromSkift Meetings

Online marketing

Event Promotion Wording: A Key to Effective Event Marketing

Wording in event promotion is crucial for engaging and motivating attendance.

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.

Maintaining distinct brand identities is crucial during partnerships to avoid dilution.

Online marketing

fromSkift Meetings

Event Promotion Wording: A Key to Effective Event Marketing

Wording in event promotion is crucial for engaging and motivating attendance.

more#marketing-strategy

Get your influencer content the attention it deserves with paid social

UGC is vital for modern marketing, but its organic reach is limited, necessitating a blend of organic and paid social approaches for maximum impact.

Berlin music

fromThe New Yorker

Two Young Pianists Test Their Limits

Younger concert-goers are responding positively to emerging classical artists, signaling hope for the genre's future.

Media Briefing: Publishers see Apple News+ as a stable revenue stream amid 'volatile' referral traffic

Apple News+ is increasingly seen as a significant revenue and engagement source for publishers.

Digital life

fromLos Angeles Times

A letter to readers

L.A. Times introduces new features like livestreaming and AI-driven insights to enhance reader engagement and distinguish news from opinion content.

Media Briefing: Publishers see Apple News+ as a stable revenue stream amid 'volatile' referral traffic

Apple News+ is increasingly seen as a significant revenue and engagement source for publishers.

Digital life

fromLos Angeles Times

A letter to readers

L.A. Times introduces new features like livestreaming and AI-driven insights to enhance reader engagement and distinguish news from opinion content.

Bong Joon-Ho On "Mickey 17" And Why Humans Keep Making The Same Mistakes - Even In The Future

Bong prioritizes audience engagement in his films, allowing for deeper reflections on themes after viewing.

fromEntrepreneur