#audience-engagement

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#content-creation

How To Reach The Right Audience On Social Media As A Content Creator

Effective audience targeting on social media enhances community building and content relevance.

Topics, formats, budgets: Podcast growth decisions (Podcast Marketing Academy)

Launching a podcast is easy, but achieving growth is challenging.

One of YouTube's biggest channels is opening a massive production studio

Alan Chikin Chow opens a 10,000-square-foot production studio in LA, signifying creator-led media's rise against Hollywood.

How Collaborative Marketing Allows Brands to Work Together (2024) - Shopify

Collaborative marketing combines efforts from two or more brands to achieve shared goals, expand reach, and enhance marketing effectiveness.

The Realistic Guide to Podcast Audience Growth in 2024

Growing a podcast audience is significantly more challenging than starting one, with only 17% actively gaining traction.

Creating High-Quality TikTok Videos: Tips for Better Production Value

High production quality is key for TikTok success, engaging both businesses and individuals.

How To Reach The Right Audience On Social Media As A Content Creator

Effective audience targeting on social media enhances community building and content relevance.

Topics, formats, budgets: Podcast growth decisions (Podcast Marketing Academy)

Launching a podcast is easy, but achieving growth is challenging.

One of YouTube's biggest channels is opening a massive production studio

Alan Chikin Chow opens a 10,000-square-foot production studio in LA, signifying creator-led media's rise against Hollywood.

How Collaborative Marketing Allows Brands to Work Together (2024) - Shopify

Collaborative marketing combines efforts from two or more brands to achieve shared goals, expand reach, and enhance marketing effectiveness.

The Realistic Guide to Podcast Audience Growth in 2024

Growing a podcast audience is significantly more challenging than starting one, with only 17% actively gaining traction.

Creating High-Quality TikTok Videos: Tips for Better Production Value

High production quality is key for TikTok success, engaging both businesses and individuals.
morecontent-creation
from Digiday
11 hours ago

How news publishers are adapting post-election, with Yahoo News's Kat Downs Mulder

News outlets, including Yahoo News, adapt to the evolving political landscape and audience engagement patterns following elections.
#marketing-strategies

5 Ways to Make Your Content Marketing More Effective

58% of B2B marketers increased sales and revenue in 2023 through effective content marketing.

Key takeaways from Digiday's 2024 Gaming Advertising Forum

Marketers are diversifying their advertising strategies in gaming, focusing on ROI and audience engagement.
Understanding gamers' preferences and behaviors is crucial for effectively reaching this audience.

5 Proven Strategies for Securing Celebrity Endorsements | Entrepreneur

Utilizing celebrity endorsements can significantly enhance brand visibility and outreach to new audiences.

How to Sell Tickets: Tips for Small Businesses (2024) - Shopify

Effective ticket sales depend on clear event details and robust marketing strategies.
Social media is essential for promoting events and engaging with attendees.
Choosing the right ticket vendor can directly impact sales success.

5 Marketing Channels To Promote Your Business In 2024

Social media is essential for brands aiming to connect with a wide audience and build presence effectively.

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

B2B newsletters focus on content marketing and audience engagement, differing from traditional email marketing aimed at driving conversions.

5 Ways to Make Your Content Marketing More Effective

58% of B2B marketers increased sales and revenue in 2023 through effective content marketing.

Key takeaways from Digiday's 2024 Gaming Advertising Forum

Marketers are diversifying their advertising strategies in gaming, focusing on ROI and audience engagement.
Understanding gamers' preferences and behaviors is crucial for effectively reaching this audience.

5 Proven Strategies for Securing Celebrity Endorsements | Entrepreneur

Utilizing celebrity endorsements can significantly enhance brand visibility and outreach to new audiences.

How to Sell Tickets: Tips for Small Businesses (2024) - Shopify

Effective ticket sales depend on clear event details and robust marketing strategies.
Social media is essential for promoting events and engaging with attendees.
Choosing the right ticket vendor can directly impact sales success.

5 Marketing Channels To Promote Your Business In 2024

Social media is essential for brands aiming to connect with a wide audience and build presence effectively.

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

B2B newsletters focus on content marketing and audience engagement, differing from traditional email marketing aimed at driving conversions.
moremarketing-strategies
#podcasts

How Podcasts Emerged as Vehicles of Mass Reach and Influence

Podcasts are transforming political campaigns by enabling candidates to connect with audiences, driving conversations and shaping electoral outcomes through community engagement.

Submit Your Questions For This Week's Episode Of The MLBTR Podcast

The MLB Trade Rumors podcast invites audience questions about transactions and baseball topics as trade activity increases.

How Podcasts Emerged as Vehicles of Mass Reach and Influence

Podcasts are transforming political campaigns by enabling candidates to connect with audiences, driving conversations and shaping electoral outcomes through community engagement.

Submit Your Questions For This Week's Episode Of The MLBTR Podcast

The MLB Trade Rumors podcast invites audience questions about transactions and baseball topics as trade activity increases.
morepodcasts
#content-strategy

News outlets push vertical video to the homepage

News organizations are increasingly integrating short vertical videos into their platforms to engage audiences and adapt to changing consumption habits.

Top 9 Podcast Marketing Strategies for Entrepreneurs (2024) - Shopify

Podcast marketing strategies can significantly enhance audience engagement and build brand identity for podcasters.

Heather Osgood: Do You Really *NEED* a CTA?

Podcast advertising can succeed without direct CTAs by using strategic messaging that builds brand awareness and engages audiences.

How to Grow Your Social Media Following From Zero

Consistent and topic-focused content is essential for rapid social media growth.

Revving Up Your Social Media: Why TikTok Is a Must for Auto Enthusiasts - GREY Journal

TikTok is essential for automotive enthusiasts to engage with communities and enhance content visibility.

News outlets push vertical video to the homepage

News organizations are increasingly integrating short vertical videos into their platforms to engage audiences and adapt to changing consumption habits.

Top 9 Podcast Marketing Strategies for Entrepreneurs (2024) - Shopify

Podcast marketing strategies can significantly enhance audience engagement and build brand identity for podcasters.

Heather Osgood: Do You Really *NEED* a CTA?

Podcast advertising can succeed without direct CTAs by using strategic messaging that builds brand awareness and engages audiences.

How to Grow Your Social Media Following From Zero

Consistent and topic-focused content is essential for rapid social media growth.

Revving Up Your Social Media: Why TikTok Is a Must for Auto Enthusiasts - GREY Journal

TikTok is essential for automotive enthusiasts to engage with communities and enhance content visibility.
morecontent-strategy
#brand-partnerships

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.

Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL

Tomorrow's Golf League seeks to attract younger golfers with a technology-driven, innovative format that redefines traditional golf viewing.

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.

Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL

Tomorrow's Golf League seeks to attract younger golfers with a technology-driven, innovative format that redefines traditional golf viewing.
morebrand-partnerships
#email-marketing

Email Deliverability: What It Is & How to Improve It

Investing in email deliverability is crucial for ensuring that emails reach subscribers' inboxes and maximize engagement.

What's the Best Size for Email Graphics? Data-Driven Insights

Email graphics must be sized appropriately to balance quality and load times for effective audience engagement.

Email Deliverability: What It Is & How to Improve It

Investing in email deliverability is crucial for ensuring that emails reach subscribers' inboxes and maximize engagement.

What's the Best Size for Email Graphics? Data-Driven Insights

Email graphics must be sized appropriately to balance quality and load times for effective audience engagement.
moreemail-marketing
#digital-advertising

Veneta Cucine & Invibes Unite to Showcase Italian Design Excellence in a Sustainable Campaign

The Invibes and Veneta Cucine campaign achieved remarkable results in brand awareness, audience engagement, and environmental sustainability.

ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision

ShowHeroes expands its Attention Index model to CTV through a partnership with TVision, enhancing audience measurement and engagement insights.

Veneta Cucine & Invibes Unite to Showcase Italian Design Excellence in a Sustainable Campaign

The Invibes and Veneta Cucine campaign achieved remarkable results in brand awareness, audience engagement, and environmental sustainability.

ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision

ShowHeroes expands its Attention Index model to CTV through a partnership with TVision, enhancing audience measurement and engagement insights.
moredigital-advertising

Review | Felix Gonzalez-Torres's radical reinvention of portraiture

Felix Gonzalez-Torres's work remains relevant through curated additions, allowing ongoing interpretation and engagement long after his passing.
#entrepreneurship

7 Creative Ways to Market Your Startup | HackerNoon

Startups often fail because they struggle to connect with their target audience amidst competition.
Using social media effectively can greatly enhance visibility and customer engagement for startups.

From College Dropout to $18K a Month: How She Built Passive Income Success-And Her Top Tips for You

Achieving passive income requires time and effort, focusing on long-term strategies rather than quick returns.

7 Creative Ways to Market Your Startup | HackerNoon

Startups often fail because they struggle to connect with their target audience amidst competition.
Using social media effectively can greatly enhance visibility and customer engagement for startups.

From College Dropout to $18K a Month: How She Built Passive Income Success-And Her Top Tips for You

Achieving passive income requires time and effort, focusing on long-term strategies rather than quick returns.
moreentrepreneurship
#content-marketing

7 powerful social media strategies driving business success

Social media mastery is crucial for business success, enabling companies to connect with global audiences.

5 Easy Steps To Make Your Startup's Content Marketing More Effective

Effective content marketing requires understanding your audience and their platforms, coupled with clear goals for content creation.

How to Go Viral on TikTok With 10 Effective Tips

Viral success on TikTok cannot be guaranteed, but strategies exist to enhance chances of achieving it.

15 Blog Examples To Help Kickstart Your Own Successful Blog (2024) - Shopify

Blogging is a powerful tool for brand growth and audience engagement, but it requires dedication and strategy to succeed.

3 Reasons To Start A LinkedIn Newsletter Today

LinkedIn newsletters enhance engagement and visibility more effectively than traditional posts.
They help build community and encourage meaningful interactions among subscribers.

7 powerful social media strategies driving business success

Social media mastery is crucial for business success, enabling companies to connect with global audiences.

5 Easy Steps To Make Your Startup's Content Marketing More Effective

Effective content marketing requires understanding your audience and their platforms, coupled with clear goals for content creation.

How to Go Viral on TikTok With 10 Effective Tips

Viral success on TikTok cannot be guaranteed, but strategies exist to enhance chances of achieving it.

15 Blog Examples To Help Kickstart Your Own Successful Blog (2024) - Shopify

Blogging is a powerful tool for brand growth and audience engagement, but it requires dedication and strategy to succeed.

3 Reasons To Start A LinkedIn Newsletter Today

LinkedIn newsletters enhance engagement and visibility more effectively than traditional posts.
They help build community and encourage meaningful interactions among subscribers.
morecontent-marketing
#creator-economy

How Sarah Renae Clark Built a 5 Million Dollar Business Without Brand Deals

Sarah Renae Clark's success emphasizes the importance of product-based revenue over brand deals for creators seeking financial stability and creative control.

Patreon introduces subscription gifting and discounts

Patreon introduces gift memberships, allowing creators to expand their audience and enhance subscriber growth.

To survive, pubmedia must embrace personality, co-ownership and connection - before it's too late

Public radio must transform to thrive in a personality-driven media landscape, focusing on personal connections rather than institutional authority.

How Sarah Renae Clark Built a 5 Million Dollar Business Without Brand Deals

Sarah Renae Clark's success emphasizes the importance of product-based revenue over brand deals for creators seeking financial stability and creative control.

Patreon introduces subscription gifting and discounts

Patreon introduces gift memberships, allowing creators to expand their audience and enhance subscriber growth.

To survive, pubmedia must embrace personality, co-ownership and connection - before it's too late

Public radio must transform to thrive in a personality-driven media landscape, focusing on personal connections rather than institutional authority.
morecreator-economy

Glicked' Fans Rejoice in Bloodshed and Broadway Songs

Crossover excitement emerges as fans embrace dual features like 'Gladiator II' and 'Wicked', showcasing diverse cinematic interests.
#social-media-marketing

What happened when Sony Pictures pitted creator content against traditional creative

The social campaign for Sony Pictures' Napoleon significantly increased audience awareness and engagement, leading to a notable lift in ticket sales.

What Is YouTube Live? How To Livestream on YouTube (2024) - Shopify

YouTube Live allows easy livestreaming, enabling businesses to engage audiences interactively without the need for expensive equipment.

What happened when Sony Pictures pitted creator content against traditional creative

The social campaign for Sony Pictures' Napoleon significantly increased audience awareness and engagement, leading to a notable lift in ticket sales.

What Is YouTube Live? How To Livestream on YouTube (2024) - Shopify

YouTube Live allows easy livestreaming, enabling businesses to engage audiences interactively without the need for expensive equipment.
moresocial-media-marketing
#storytelling

Council Post: 20 Communication Tips For Marketing Pros In Complex Industries

Effectively communicating complex topics requires understanding the audience's mindset and simplifying language to resonate.

Flow's director wants you to see your cat in his gorgeous animated movie

The film Flow utilizes animation to create relatable animal characters, enhancing audience engagement through a blend of realism and simplicity.

Council Post: From 'Wow' To 'Why': Master The Art Of Innovation Storytelling With This Four-Step Blueprint

Storytelling is crucial to presenting innovations effectively.
Start presentations with a captivating insight to engage listeners.
Use storytelling to elicit emotional and financial investment from the audience.

Screenwriting Techniques for Marketers: Defining Your Customer's Problem

Effective storytelling in marketing mirrors screenwriting by focusing on compelling problems heroes face.

Council Post: 20 Communication Tips For Marketing Pros In Complex Industries

Effectively communicating complex topics requires understanding the audience's mindset and simplifying language to resonate.

Flow's director wants you to see your cat in his gorgeous animated movie

The film Flow utilizes animation to create relatable animal characters, enhancing audience engagement through a blend of realism and simplicity.

Council Post: From 'Wow' To 'Why': Master The Art Of Innovation Storytelling With This Four-Step Blueprint

Storytelling is crucial to presenting innovations effectively.
Start presentations with a captivating insight to engage listeners.
Use storytelling to elicit emotional and financial investment from the audience.

Screenwriting Techniques for Marketers: Defining Your Customer's Problem

Effective storytelling in marketing mirrors screenwriting by focusing on compelling problems heroes face.
morestorytelling
#media-strategy

Africa Community Media's Sandy Naude in conversation

Africa Community Media focuses on digital transformation and content personalization to enhance audience engagement and revenue diversification.
AI is enhancing content curation and advertising efficiency for Africa Community Media.

How Angi Tweaked Its Media Mix to Back Its Rebrand From Angie's List

Angi's rebrand in 2021 shifted its media strategy towards data-driven testing across new channels to enhance brand awareness.

Africa Community Media's Sandy Naude in conversation

Africa Community Media focuses on digital transformation and content personalization to enhance audience engagement and revenue diversification.
AI is enhancing content curation and advertising efficiency for Africa Community Media.

How Angi Tweaked Its Media Mix to Back Its Rebrand From Angie's List

Angi's rebrand in 2021 shifted its media strategy towards data-driven testing across new channels to enhance brand awareness.
moremedia-strategy

Do you want to hear about my dreams? No, I didn't think so | Adrian Chiles

People often struggle to share their passions without losing the interest of others.
Personal experiences, like dreams, are often perceived as uninteresting to those outside the individual.
The gap between personal significance and audience engagement can be overwhelming.

Gladdington and Glicked: will these weird, wild double bills beat Barbenheimer?

New portmanteau titles like Glicked and Gladdington are emerging to attract audiences and boost cinema attendance.

Submit Your Questions For This Week's Episode Of The MLBTR Podcast

The MLB Trade Rumors podcast invites audience questions for their upcoming episode.
#social-media

Council Post: Why Sports Leagues Are Betting Big On Influencer Marketing

Sports leagues increasingly utilize influencers to connect with younger and multicultural audiences, enhancing engagement and cultural relevance.

Welcome to Park Ranger Instagram-the Most Wholesome Corner of the Internet

National park rangers are using social media to engage audiences and promote safety and awareness in national parks.

Here's how the Daily Mail intends to tackle election coverage on TikTok

The Daily Mail aims to leverage TikTok to significantly increase its following during the U.S. presidential election.
TikTok is a critical platform for engaging younger audiences and disseminating news.

Why Follower Count is No Longer King in Social Media

Follower count is increasingly irrelevant as social media prioritizes engagement and content relevance.
Interest-based algorithms allow smaller creators to gain visibility, reshaping influence measurement.

Instagram degrades quality of unpopular videos on the platform

Instagram's video quality will be lower for older, less popular videos, potentially impacting creators' reach and engagement.

The Rise Of "The Receipts" Podcast: Unfiltered, Unstoppable, And Here To Stay

Authenticity and consistency are essential for success in podcasting, even in a saturated market.

Council Post: Why Sports Leagues Are Betting Big On Influencer Marketing

Sports leagues increasingly utilize influencers to connect with younger and multicultural audiences, enhancing engagement and cultural relevance.

Welcome to Park Ranger Instagram-the Most Wholesome Corner of the Internet

National park rangers are using social media to engage audiences and promote safety and awareness in national parks.

Here's how the Daily Mail intends to tackle election coverage on TikTok

The Daily Mail aims to leverage TikTok to significantly increase its following during the U.S. presidential election.
TikTok is a critical platform for engaging younger audiences and disseminating news.

Why Follower Count is No Longer King in Social Media

Follower count is increasingly irrelevant as social media prioritizes engagement and content relevance.
Interest-based algorithms allow smaller creators to gain visibility, reshaping influence measurement.

Instagram degrades quality of unpopular videos on the platform

Instagram's video quality will be lower for older, less popular videos, potentially impacting creators' reach and engagement.

The Rise Of "The Receipts" Podcast: Unfiltered, Unstoppable, And Here To Stay

Authenticity and consistency are essential for success in podcasting, even in a saturated market.
moresocial-media
#podcasting

Nearly Half Of The UK Have Listened To A Podcast In The Past Week - Podcaster News

Podcasting has seen significant growth in listenership, with 42% of British people listening to a podcast weekly, highlighting its expanding influence.

Mumbler And Spotify Are Empowering Podcasters - Podcaster News

Mumbler.io partners with Spotify to empower podcasters in audience growth, engagement, and revenue generation.

The 50/50 growth proposition in podcasting (The Podcast Marketing Academy)

Podcast growth for established shows is not guaranteed and varies significantly across platforms.
Maintaining consistent episode production year-round is crucial for audience engagement.

RAIN Notes: October 22

Libsyn secures an exclusive partnership with Mike Duncan's Revolutions podcast, aiming to enhance advertising and grow listener engagement.

Nearly Half Of The UK Have Listened To A Podcast In The Past Week - Podcaster News

Podcasting has seen significant growth in listenership, with 42% of British people listening to a podcast weekly, highlighting its expanding influence.

Mumbler And Spotify Are Empowering Podcasters - Podcaster News

Mumbler.io partners with Spotify to empower podcasters in audience growth, engagement, and revenue generation.

The 50/50 growth proposition in podcasting (The Podcast Marketing Academy)

Podcast growth for established shows is not guaranteed and varies significantly across platforms.
Maintaining consistent episode production year-round is crucial for audience engagement.

RAIN Notes: October 22

Libsyn secures an exclusive partnership with Mike Duncan's Revolutions podcast, aiming to enhance advertising and grow listener engagement.
morepodcasting

What a new TV show and its parallel mobile game say about the future of entertainment across media

Transmedia storytelling is being driven by gaming, exemplified by 'DC Heroes United' which merges a series with real-time gaming decisions.

Jason Sudeikis hits back at 'Ted Lasso' Season 3 critics: 'They don't have imaginations'

Jason Sudeikis defends 'Ted Lasso' against criticisms, emphasizing audience participation and the show's overall positive character development.

If You're An "I Have To See It To Believe It" Type Of Shopper, Take A Look At The Incredible Results For These 28 Products

Visual content significantly enhances communication and engagement.
from BKReader
3 weeks ago

Brooklyn's Fort Greene Orchestra Brings Mozart to The Masses

The Fort Greene Orchestra is revolutionizing classical concerts by appealing to a younger, diverse audience with affordable tickets and innovative production.
#digital-marketing

Why vertical video content is helping news publishing stay the right side up

Advertisers should focus on the open internet, as it garners more audience trust and attention than social media platforms.

Council Post: 7 Ways DJ Skills Can Make You A Better Entrepreneur

Skills learned as a DJ translate effectively into marketing, especially in reading audiences and adapting strategies.

Why vertical video content is helping news publishing stay the right side up

Advertisers should focus on the open internet, as it garners more audience trust and attention than social media platforms.

Council Post: 7 Ways DJ Skills Can Make You A Better Entrepreneur

Skills learned as a DJ translate effectively into marketing, especially in reading audiences and adapting strategies.
moredigital-marketing

What audiences really want: For journalists to connect with them as people

Journalistic values such as factuality, impartiality, and ethics remain foundational to good journalism, though audience preferences are also essential to consider.

Looking at Art Will Never Be the Same Again

Attention is shaped by digital technology, prompting artists to adapt their work accordingly.

Blow Up on SoundCloud: Tips to Get Your Music Heard

Understanding your target audience is essential for success on SoundCloud.
High-quality music production is crucial for attracting and retaining listeners.
Building a fanbase through plays can enhance credibility and popularity on SoundCloud.
#digital-strategy

Council Post: 17 Ways To Refresh Your Nonprofit's Marketing And Comms For 2025

Nonprofits should modernize marketing strategies to effectively connect with audiences and achieve organizational goals as 2025 approaches.

At the Digiday Publishing Summit Europe, publishers move away from trend chasing

Publishers are moving from ad-reliance to diversified revenue streams with deeper audience engagement.

Council Post: 17 Ways To Refresh Your Nonprofit's Marketing And Comms For 2025

Nonprofits should modernize marketing strategies to effectively connect with audiences and achieve organizational goals as 2025 approaches.

At the Digiday Publishing Summit Europe, publishers move away from trend chasing

Publishers are moving from ad-reliance to diversified revenue streams with deeper audience engagement.
moredigital-strategy

Watch Some Of Smile 2 For Free By Being A Creep With Your Webcam

Paramount Pictures promotes Smile 2 by requiring viewers to maintain a smile to watch a seven-minute scene from the film.

PODCAST: Send in your questions for special episode of Talking France

Submit your questions about various aspects of France for a special year-end episode.

How Meta's Experiential Marketing Brings its Products to Life

Innovation and experimentation are essential for brands to create resonant experiences with their audiences.

Poetry4Shellz - Avoiding Limerick Based Exploitation and Safely Using AI in Your Apps

Exploration of structured creativity in poetry through limericks led to personal growth and audience engagement.
#indie-film

6 marketing takeaways from Longlegs' campaign of terror

Effective marketing engages audiences as participants in the narrative, creating anticipation and a continuous journey rather than a single moment of interest.

The Ending of Late Night With the Devil Flubs the Punch Line

The film excels in setup but disappoints in payoff, failing to deliver an emotionally satisfying conclusion.

6 marketing takeaways from Longlegs' campaign of terror

Effective marketing engages audiences as participants in the narrative, creating anticipation and a continuous journey rather than a single moment of interest.

The Ending of Late Night With the Devil Flubs the Punch Line

The film excels in setup but disappoints in payoff, failing to deliver an emotionally satisfying conclusion.
moreindie-film
#digital-media

Media Briefing: European publishers sound off on site traffic struggles

Publishers are facing significant challenges with declining site traffic and seek ways to engage their audience and monetize effectively.

Future of TV Briefing: Inside The Wall Street Journal's video-based approach to this year's election coverage

The Wall Street Journal emphasizes video as a crucial tool for engaging audiences during the U.S. presidential election.

Taboola Signs Exclusive Deal with National World & Axiom Media Alliance (AMA)

Taboola partners with National World to enhance reader engagement and revenue through personalized recommendations and tailored content in a shifting media landscape.

Media Briefing: European publishers sound off on site traffic struggles

Publishers are facing significant challenges with declining site traffic and seek ways to engage their audience and monetize effectively.

Future of TV Briefing: Inside The Wall Street Journal's video-based approach to this year's election coverage

The Wall Street Journal emphasizes video as a crucial tool for engaging audiences during the U.S. presidential election.

Taboola Signs Exclusive Deal with National World & Axiom Media Alliance (AMA)

Taboola partners with National World to enhance reader engagement and revenue through personalized recommendations and tailored content in a shifting media landscape.
moredigital-media

Get more out of your webinars and virtual events with 24/7 engagement | MarTech

On-demand strategies can extend the engagement and ROI of virtual events well beyond the live stream.

3 Tactics Legacy Media Brands Are Using to Stay Relevant

Legacy media brands are innovating and adapting, proving that traditional media can still thrive by embracing new strategies.

Jette Parker Artists Jukebox - Royal Ballet and Opera

The Jette Parker Artists' jukebox performance is an interactive showcase that highlights diverse talent in a laid-back atmosphere.

'They went for it straight away' - Cillian Murphy says 'Small Things Like These' pitch was an easy sell to Matt Damon

The film 'Small Things Like These' encourages audience reflection rather than providing clear answers, aiming to provoke thought on contemporary issues.
#digital-publishing

As The Player's Tribune marks first decade, publisher Minute Media plots out its future

The Player's Tribune focuses on individual athletes, revolutionizing sports media storytelling.
The platform faces audience fluctuation challenges, particularly reflecting digital media trends.
Future expansions into print and licensing could shape the next decade for The Player's Tribune.

For Reach plc, Google Discover has offset search-driven traffic declines

Google Discover is increasingly becoming a primary traffic source for publishers, overshadowing traditional Google Search referrals.

As The Player's Tribune marks first decade, publisher Minute Media plots out its future

The Player's Tribune focuses on individual athletes, revolutionizing sports media storytelling.
The platform faces audience fluctuation challenges, particularly reflecting digital media trends.
Future expansions into print and licensing could shape the next decade for The Player's Tribune.

For Reach plc, Google Discover has offset search-driven traffic declines

Google Discover is increasingly becoming a primary traffic source for publishers, overshadowing traditional Google Search referrals.
moredigital-publishing

First 50 public media stations selected for second phase of Digital Transformation Program - Poynter

Public media stations are undergoing a digital transformation through a new program by Poynter, aimed at enhancing their digital operations and audience engagement.

Behind the Curtain: The big media era is over

Campaigns are utilizing unconventional platforms for targeted outreach in the evolving news landscape.

Vampires, satanists and mad scientists: the evolution of horror in 10 revolutionary films

The horror genre is thriving today, marked by innovative storytelling, diverse voices, and strong audience engagement.

Council Post: Five Predictions For The Future Of Live Streaming

Digital platforms are reshaping career aspirations and engagement, indicating the growing significance of live content and streamers.

Morning Brew rebrands as B2B products grow

Morning Brew Inc. rebrands to distinguish corporate identity from its flagship newsletter as it diversifies income beyond daily email content.

Industry Review 2025: A Big Year for Publishers

Publishers must evolve by adopting innovative strategies and prioritizing audience-centric models to thrive in a fragmented digital landscape.
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