#audience-engagement
#audience-engagement

Council Post: 20 Tips For Creating SEO-Friendly Content That Endures Long Term

Committing to audience needs over trends is a key strategy for creating SEO-friendly content. [ more ]

morecontent-strategy

www.socialmediatoday.com

1 day ago

Key Posting Tips for LinkedIn, Instagram and Facebook [Infographic]

Tips for refining social media posting strategy. [ more ]

PR Daily

moreSocial media marketing

How Hubspot brings it all together on Thread - PR Daily

Threads is seen as an alternative to Twitter and Instagram, attracting social media marketers like Hubspot.

Threads serves a younger demographic, leaning towards Gen Z and Millennials, requiring a unique strategy different from Twitter. [ more ]

branding

Digiday

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Significant themes at Digiday Awards: emerging technology, audience engagement, unique content formats, branding, cross-promotion, quantifiable metrics for success. [ more ]

Digiday

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Brands emphasize emerging tech, audience engagement, unique content, and metrics at Digiday Media Awards. [ more ]

Digiday

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Key focus on emerging technology, audience engagement, unique content, branding, and cross-promotion in Digiday Media Awards.

Emphasis on quantifiable metrics and real-world impact to demonstrate success of initiatives. [ more ]

Axios

Hakeem Jeffries vows to save Mike Johnson from motion to vacate

The focus of the article is on sharing news on social media and email to reach a wider audience effectively. [ more ]

beehiiv Blog

Boost Your Open Rates: The Ultimate Guide to Timing Email Blasts

Timing is crucial in email marketing, impacting the success of your email blasts significantly. [ more ]

beehiiv Blog

Email Marketing in a Flash: Creating a Strategy in 10 Minutes

Develop a comprehensive email marketing plan to guide campaigns towards business goals.

Understanding audience and goals is crucial for tailoring email messages and achieving engagement. [ more ]

Litmus

4 Metrics You Should Add to Your Email Reporting - Litmus

Dynamic live polls and sentiment trackers provide valuable audience engagement insights.

Engagement times can offer insights on subscriber interaction with emails. [ more ]

moreemail-marketing

Entrepreneur

Why Podcasting Can Now Boost Bottom Lines More than Ever | Entrepreneur

Podcasting can significantly impact business growth with a large and engaged audience, high levels of trust, and strong connections that lead to action. [ more ]

eLearning Industry

6 Tips To Be A Standout Podcast Guest Speaker To Promote Your eLearning Company

Prepare thoroughly for podcast appearances by understanding the audience and preparing relevant content such as questions, answers, case studies, and anecdotes. [ more ]

Black & White & Read All Over

The Old Lady Speaks Podcast, Episode 220: Another Juve-Fiorentina chat with Mr. Tito

Collaboration with SBN Italia friends on podcast episodes discussing matches with Fiorentina or Roma.

Encouragement for audience to subscribe, rate, and review the Old Lady Speaks Podcast for continued support and appreciation. [ more ]

social-media-marketing

Social Media Explorer

4 Social Media Tips for Attracting Those in the Logistics Industry - Social Media Explorer

Effective content strategy is crucial regardless of the industry, focusing on the latest news and trends to attract the target audience. [ more ]

Forbes

moresocial-media-marketing

Turn Your Social Media Followers Into Fans

Social media is not just about gathering followers, but transforming them into loyal fans who are active advocates for your brand. [ more ]

content-creation

Geeky Gadgets

Graphic design

How to Create Amazing Instagram Reels

Establish brand consistency for successful Instagram Reels. Utilize Instagram templates for polished content. Music choice is crucial for emotional impact and audience engagement. [ more ]

Forbes

7 Social Media Data Findings that All Content Creators Need To See!

AI-generated content may make audiences hesitant to engage, emphasizing the importance of maintaining a human touch in content creation. [ more ]

eLearning Industry

5 Reasons To Host A Podcast For Your eLearning Company

Podcasts can help eLearning companies reach new audiences and establish authority. [ more ]

Creative Bloq

The best rebrands of 2020s (so far)

Branding of the 2020s focuses on consciousness, community-building, and disruption, with some brands drawing on heritage and others making unconventional choices. [ more ]

The Daily Dot

'True connection gets lost': TikTok creators say authenticity is dying

TikTok has over 1.92 billion users and more than 100,000 creators trying to build their brand.

Finding the right match of creator with brands, values alignment, community, and authenticity are crucial to maintaining audience connection. [ more ]

morebranding

social-media-marketing

AWeber

How to increase brand awareness on social media | AWeber

Brand awareness on social media can lead to increased reach, credibility, conversions, web traffic, and sales.

Standing out on social media is crucial in a crowded space with billions of daily uploads. [ more ]

Black Enterprise

How Do You Know If You Are Effective On Social Media?

Consistency is key in building an audience on social media.

Tailor your content to each platform based on your expertise and audience. [ more ]

London Business News | Londonlovesbusiness.com

How to get your first 1,000 followers on TikTok

TikTok's large audience, with over 50 million daily active users, attracts marketers aiming for visibility.

Having a thousand followers on TikTok can unlock exclusive features and boost profile visibility significantly. [ more ]

PR Daily

moresocial-media-marketing

Live from Ragan's Social Media Conference: Optimizing your short-form video content - PR Daily

Brands should establish an ownable identity to show truthfulness and diversity in their content.

On platforms like TikTok, leading with a strong hook is crucial to capture and retain the audience's attention. [ more ]

MLB Trade Rumors

Submit Your Questions For This Week's MLB Trade Rumors Podcast!

MLB Trade Rumors podcast invites audience questions for upcoming episode.

Audience can email questions to mlbtrpod@gmail.com or send audio questions for possible playback on the podcast. [ more ]

Podcaster News

PodBravo Revolutionizes Podcast Production With AI-Powered Content Repurposing - Podcaster News

PodBravo offers automated content creation, enhancing audience engagement, and streamlining production workflows. [ more ]

www.mlbtraderumors.com

Submit Your Questions For This Week's MLB Trade Rumors Podcast!

Opportunity for audience engagement through questions

Encouraging audience participation by submitting questions [ more ]

Medium

My keynote talk for Medium Pub Crawl

Publications help writers find readers by connecting them to a larger audience and the right readers.

Medium's system, led by publications, assists writers in reaching a broader readership and attracting the right audience for their content. [ more ]

jeffbullas.com

What is a Blog? Do You Really Need One in 2024? - jeffbullas.com

Prioritize substance over superficial appeal in creating content

Craft blog posts with genuine value and passion to attract an audience naturally [ more ]

Digiday

Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself

B2B brands are increasingly incorporating influencer marketing into their strategies.

Influencers can be effective for B2B brands to reach audiences authentically. [ more ]

Entrepreneur

Revive Your Content Strategy With These Powerful Techniques | Entrepreneur

Inbound blogging is a cost-effective way to attract target audience organically.

Inbound blogging leverages pull techniques to earn attention instead of paying for it through outbound marketing. [ more ]

Social Media Today

TikTok Adds 'Search Insights' to Better Inform Content Strategies

Creators can use Search Insights to understand popular topics and tailor content strategies.

Creators can search for 'gap topics' to explore less-covered subjects on TikTok. [ more ]

VerticalResponse

Using VerticalResponse for Effective Pop-Up Forms

Pop-up forms are a powerful tool in email marketing to capture audience attention and incite engagement.

Email marketing, including the strategic use of pop-up forms, remains a highly effective channel with a significant ROI. [ more ]

MarTech

If you're marketing on 'Email Island,' don't get yourself voted off | MarTech

Email marketing remains crucial for reaching audiences.

New restrictions from Google and Yahoo impact email marketers. [ more ]

moreemail-marketing

MarTech

How social listening can be a B2B content marketing goldmine | MarTech

Utilize social listening to identify audience interests and create resonant content

Empower employees on social media for valuable insights [ more ]

copyblogger.com

How To Make (Substantial) Money On Social Media

The size of your audience does not always correlate with profitability, focusing on audience value is crucial.

Factors impacting money-making on social media include niche selection, monetization methods choice, and audience trust and size. [ more ]

blog.aweber.com

4 hours ago

How to monetize your newsletter 21 different ways

Consider monetizing newsletters by providing value to niche audiences; various strategies available to generate income. [ more ]

Axios

4 days ago

Captain sentenced to 4 years in prison over deadliest maritime disaster in recent U.S. history

The article emphasizes sharing news on various social media platforms. [ more ]

Axios

Volkswagen has accepted UAW vote in Tennessee

News is worth your attention. [ more ]

Axios

Mental health diagnoses jump among seniors

The article suggests providing newsworthy content for readers. [ more ]

beehiiv Blog

Interactive Newsletter Emails Create Community, Not Just Subscribers

Interactive newsletters increase engagement and participation through direct recipient actions. [ more ]

Indiegraf

Newsletter Best Practices 2024 - Indiegraf

Email newsletters are paramount for indie publications, aiding in publishing easily, building audience relationships, and generating revenue. [ more ]

moreDeliverability

DATAVERSITY

5 hours ago

Data science

Types of Data Visualization and Their Uses - DATAVERSITY

Data visualization is crucial for conveying complex information effectively in today's business environment. [ more ]

english.elpais.com

Data science

The problem with 3 Body Problem'

Producers often try to replicate past successes by creating sequels or similar shows based on misleading premises.

Association with successful series like Game of Thrones can influence audience perceptions and interest in new shows. [ more ]

Discerning Cyclist

4 days ago

Bicycling

Do You Need a Cycling Buddy? I'm Looking!

Connecting with audience through personalized content. [ more ]

Film Courage

5 days ago

Film

Biggest Reason Why Most Filmmakers Fail At Marketing - Jon Reiss

Distribution and marketing a film are interconnected, with marketing being crucial to incentivize audiences to watch the film even if it's readily available on various platforms. [ more ]

Mississippi Today

5 days ago

Media industry

Job opening: Audience Engagement Specialist

Become an Audience Engagement Specialist at Mississippi Today to bridge journalism with Mississippi communities. [ more ]

The Drum

Why marketers should embrace gaming as the premium environment it is

Marketers should consider gaming a premium environment for reaching diverse and engaged audiences. [ more ]

Forbes

Council Post: How To Become A Thought Leader Without Self-Promoting (And Why)

Prioritize audience needs for genuine thought leadership, avoiding self-promotion. [ more ]

Sfgate

10 Essential Video Marketing Tips for Arts & Entertainment Brands

Video marketing is crucial for businesses in the arts and entertainment industry to connect with audiences and stand out in a competitive landscape. [ more ]

Shopify

How To Build a Social Media Presence for Your Brand (2024) - Shopify

Having a strong social media presence allows brands to reach both fans and non-fans, showcasing their personality and creating lasting impressions. [ more ]

Variety

Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'

Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit. [ more ]

Social Media Today

X Announces New Info Session for Advertisers

Attending X's info session may provide valuable insights despite covering common topics. [ more ]

The Drum

Privacy professionals

3 ways healthcare marketers can navigate the shifting data privacy landscape

Building high-quality data remains vital for healthcare audience engagement amidst evolving privacy regulations.

Consumer privacy regulations vary globally, requiring brands to navigate nuances to ensure compliance in healthcare marketing. [ more ]

Forbes

JavaScript

Council Post: Nine Things To Consider When Planning An In-Person Conference

Invest in event planning to provide immersive experiences and additional value for guests, focusing on the date, location, and venue size. [ more ]

www.theguardian.com

JavaScript

Nish Kumar: It would be very cool if I was named the next James Bond'

Focus on studying comedy legends can impact personal and academic life. [ more ]

Axios

Altman handpicked for Homeland Security's AI safety board

Engage your audience by prompting them to 'go deeper' for valuable news content. [ more ]

Copyblogger

Web design

11 Blogging Tips For Beginners To Succeed In 2024

Blogging is a lucrative online opportunity with the potential to earn through audience engagement, product sales, and sponsorships. [ more ]

The Drum

When it comes to SEO in 2024, linguisic nuance is key

Understanding linguistic nuances through search and social listening tools is crucial for effective digital marketing strategies. [ more ]

Labridge Digital Marketing

Social Media Strategy: Boost Your Online Presence

Social media strategy is essential for businesses to connect with the audience effectively and achieve goals through thoughtful planning and engagement. [ more ]

RAIN News

Music

"I spent millions" -- Jordan Harbinger's three lessons to podcast advertisers - RAIN News

Spending millions on podcast advertising can be necessary for substantial growth and success. Authenticity and finding the right show are key in podcast marketing strategy. [ more ]

Social Media Explorer

Boosting Online Presence with Engaging Facebook Video Ads - Social Media Explorer

Craft compelling Facebook video content for successful advertising. [ more ]

Digiday

Dining

Lo que el CEO de BuzzFeed quiere decir realmente sobre el giro de la empresa para convertirse en una compania tecnologica y de medios con IA

BuzzFeed CEO Jonah Peretti aims to transform the company into a tech-driven AI media company amidst declining audience attention. [ more ]

Investing.com Australia

KERV Interactive Partners with Magnite to Deliver AI-Powered Interactive Video Ads Programmatically, at Scale By Investing.com

Advertisers can utilize KERV's dynamic video ads with Magnite's streaming inventory for engaging experiences.

Layering interactivity into video ads boosts brand favorability, consumer intent, and purchase intent significantly. [ more ]

Adweek

LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

LinkedIn is more than a job search site, like Amazon is more than a bookstore.

LinkedIn is a powerful tool for brand building, revenue growth, and connecting with diverse audiences. [ more ]

eLearning Industry

The Art Of Driving Audience Engagement And Results (For SaaS Startups)

SaaS startups need to focus on driving audience engagement and trust to achieve desired results.

Understanding audience engagement metrics and dynamics is crucial for optimizing service and B2B digital marketing strategies. [ more ]

The Drum

4 weeks ago

The unseen cost: How brands are mismanaging millions in content

A significant portion of advertising budgets is wasted due to inefficient deployment and unseen content.

52% of core marketing assets are never activated, leading to a substantial imbalance between content production and audience engagement. [ more ]

www.cbc.ca

4 weeks ago

Canada news

How to watch the solar eclipse on CBC | CBC News

Live special coverage of total solar eclipse in Canada on CBC News platforms.

Opportunity to submit questions for a planetary scientist before the show on April 6. [ more ]

https://www.rogerebert.com/

The Future of the Movies, Part 3: Fathom Events CEO Ray Nutt | Features | Roger Ebert

Showing episodes of a series in parts can build audience engagement and increase return viewers.

Understanding content partners' objectives is key for developing effective marketing strategies in the theater industry. [ more ]

Eater NY

NYC food

New York Media Elites Cameo in 'The Bear' Season 3 Sneak Peek

Writers understand their audience and portray honest depictions of the restaurant industry.

The show features a humorous take on restaurant critics and includes real New York faces, catering to a specific audience. [ more ]

www.theguardian.com

London

Know your audience': BBC 5 Live chief on the station's staying power

More BBC operations should be based outside London for better reflection of the nation.

Radio 5 Live's success relies on connecting with listeners and adapting to budget cuts. [ more ]

Digiday

Media brands are leveraging content catalogs and driving ad revenue with linear channels

Linear television still holds significant audience demand despite the rise of streaming services.

Media companies are leveraging linear channels to drive engagement, extend watching time, and create new revenue streams. [ more ]

Forbes

Influencers Are Hot In Media, But They've Always Been Here

Influencer marketing growth statistics are impressive.

Prefer nano and micro influencers over celebrities. [ more ]

The Drum

The Drum

Women are just as open and receptive to playing games as men.

Gamification campaigns built in Leadfamly engage an older audience, with 58% being 45 years or older. [ more ]

The Drum

The Drum

Influencer marketing can be effective for B2B companies by leveraging influencers to promote whitepapers and ebooks.

It is crucial to work with the right type of influencers depending on the phase of the marketing campaign. [ more ]

jeffbullas.com

Everything You Need to Know About TikTok Live: Tips, Tricks & How-Tos - jeffbullas.com

Engage with followers through TikTok Live for real-time interactions and feedback.

TikTok Live offers unedited, interactive experiences to connect with the audience authentically. [ more ]

www.ocregister.com

Startup companies

Reddit jumps 55% in Wall Street debut

Reddit IPO value nearing $9 billion

Reddit shares surge over 55% in trading debut

Reddit attracts large audience for varied content [ more ]

Adweek

For Netflix's CMO, Culture Is the Real Main Character

Marian Lee's shift in Netflix marketing strategy to drive cultural relevance

Innovative campaigns like TikTok challenges and live experiences drive audience engagement [ more ]

STLtoday.com

How to supercharge your business presence through the power of social media

Viral moments on social media can significantly impact a business's visibility and success.

Utilizing social media strategically can help businesses target specific audiences and engage with potential customers effectively. [ more ]

Steelers Depot

Pittsburgh Steelers

Listen: Steelers Depot Q&A Livestream - March 18th

Livestream every other Monday from 7-8 PM/ET

Encourages audience feedback and engagement through comments [ more ]

Cmsreport

Leveraging Content Management for a Smoother Sales Journey

Sales content management systems help sales reps engage with the right content, preventing overload and redundancy.

Content management for sales involves steps like identifying audience pain points, auditing existing content, and defining a content strategy. [ more ]

beehiiv Blog

Discover the Million-Dollar Secrets: 10 Newsletters Earning Big and Ho

Newsletters remain relevant in the digital era for audience-building and revenue generation.

Creating a successful newsletter with a lean team and a targeted strategy can lead to substantial profits. [ more ]

beehiiv Blog

Best Newsletter Niches in 2024

Newsletters focusing on specific content have higher open rates and click-through rates.

Tailoring content to a specific audience increases engagement and relevance. [ more ]

moreGrowth hacking

Forbes

Council Post: 15 Tips Marketers Can Learn From Taylor Swift And Other Top Musicians

Build A Strong Connection With Your Fans

Know You Can't (And Won't) Please Everyone [ more ]

Adweek

NBCU's Romina Rosado on the Evolutiotion of Media Consumption

Diversification of content offering

Adapting to younger audience preferences [ more ]

The Drum

Is Apple's 19-min manga ad worth the runtime? 19 top creatives discuss

Long-form ads can be effective with star power or refreshing content.

The effectiveness of an ad depends on its ability to capture and maintain audience attention. [ more ]

WWD

The 10 Beauty Gifting Campaigns Driving the Most Influencer Interest in 2023

Focus on product performance-focused UGC for influencer gifting campaigns with micro- and nano-influencers for higher engagement.

Brands should consider the popularity, novelty, and value of their products to generate interest in influencer gifting campaigns. [ more ]

Entrepreneur

Marketing Blind Spots That Are Holding You Back (and How to Fix Them) | Entrepreneur

Business owners can have blind spots in their marketing approach and should examine their perspective.

Using offline touchpoints like direct mail can be more effective than solely focusing on digital marketing. [ more ]

The Drum

We ask marketers: What types of lead-generation content actually work for agencies?

Lead gen content should focus on solving audience problems or providing unique insights.

Avoid dressing up sales pitches as thought leadership; focus on informing, entertaining, inspiring, and educating the audience. [ more ]

London Business News | Londonlovesbusiness.com

The art of writing compelling promotional copy: Dos and Don'ts

Knowing your audience is crucial for compelling copy.

Focus on benefits over features.

Simplicity and clarity are key to effective copy. [ more ]

Hubspot

in 5 months

UX design

How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

Affiliate marketing demands time, effort, dedication, but the challenge is rewarding.

Humanizing your brand and personalizing interactions are key to maximizing ROI in affiliate marketing. [ more ]

Fstoppers

Digital life

I Posted a Reel on Instagram Every Day for One Year: Here Are the Results

Consistent posting is essential for social media growth

Batch processing and creating themes can save time and improve content quality [ more ]

Pats Pulpit

New England Patriots

Will the Patriots sign Kyle Dugger to a long-term deal?

Patriots considering long-term deal for Kyle Dugger after franchise tag

Engagement with audience through voting and comments [ more ]

Digiday

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more 'open to bigger investments' in entertainment

Marketers are leveraging movies and TV to market brands.

Brands are exploring deeper ties with entertainment industry for marketing. [ more ]

beehiiv Blog

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

Newsletters can be as effective as podcasts for building brands and reaching audiences.

Podcasters can utilize newsletters to grow their reach and engage with their audience effectively. [ more ]

Fox Business

The reason why videos on TikTok are becoming longer

Creators are introducing multipart episodes on TikTok to monetize views and grow their audience.

TikTok announced a new way for creators to monetize longer format videos with the Series feature, indicating a shift towards long-form content on the platform. [ more ]

beehiiv Blog

Best Day to Send Email Newsletters

Tuesdays and Thursdays are prime for high email open rates, 9 AM to 12 PM is peak engagement time, Tailor send time to audience habits. [ more ]

TheWrap

'Today' Goes Viral: How the Morning Show Is Embracing TikTok

Today brand modernizing beyond linear viewership

Utilizing digital platforms like TikTok to reach new audiences [ more ]

Exchangewire

Opti Digital Announces Partnership with Snack Media a Sports Monetisation Partner

Opti Digital and Snack Media form a strategic alliance to enhance audience engagement through new advertising formats like Opti Engage.

Opti Digital's innovative advertising format, Opti Engage, accurately predicts attention rates and provides high ROI for brands investing in curated ad inventories. [ more ]

The Jerusalem Post | JPost.com