"If there's anything that I realized a long time ago, it's that Instagram really isn't Photography. It's content delivery, and photographers that really respect the artform and their own work shouldn't think of it as the end-all-be-all. But what I see so often is that when photographers realize that something is doing well for them, they do more of it simply just to get more likes, comments, etc."
"Instagram is the place to be for many photographers. Many tens of millions of photographs are uploaded there everyday. The potential is huge, but not everyone gets to bask in the social accolades that come with tens or hundreds of thousands of followers, millions in some cases. Big breaks aren't a standard thing on Instagram, and unless you count on third party websites, there is no way to gauge metrics. All you really have are the little orange notifications."
Instagram operates primarily as a content-delivery platform rather than a medium for pure photographic art. Many photographers alter their output to chase likes, comments, and engagement metrics, repeating what performs well. The platform hosts tens of millions of uploads daily, but measurable big breaks are rare and native metrics are limited to simple notifications. Building a genuine audience takes time, consistent effort, and social interaction. Constantly posting only one's own work without engaging the community hampers growth. Treating followers with respect and contributing back to the community fosters more solid, sustained connections than purely optimizing for social accolades.
Read at The Phoblographer
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