It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Transparent disclosures emerge as critical for creator partnerships, ensuring compliance with evolving regulations impacting the influencer marketing space and protecting both brands and creators from legal complications.
Our most recent influencer campaign is really focused on patient stories. For this one, we're not really creating new content per se, just amplifying the stories that people are already sharing. We didn't change any of the parts of it. So it really was almost duplicate content in some way.
The White House posted a video of actual military strikes on Iran in the style usually seen in highlight videos, and started the video with a clip from Call of Duty. The real-life footage of missiles and other munitions hitting targets in Iran shows clips seen in other Trump administration videos.
We need someone who has that native fluency, who understands the platforms, who is living and breathing the zeitgeist. But they also have to be someone who can understand the strategy of the business. There's no one on the team right now that we feel like could do this job.
Mastering digital marketing and social media is essential for business growth in today's media landscape. Building a brand in the current attention economy requires understanding what it means to be authentic and how to nurture a loyal following through genuine connection and strategic engagement.
Chef Violet Witchel, creator of the now-viral "dense bean salad," didn't build a 3 million strong social media following by chasing virality. She built it by solving a problem. At a time when protein goals were trending and food prices were rising, she noticed something simple: beans were affordable, high-protein, and meal-prep friendly.
Post a video and just hope to win the lottery of virality. But just like winning the lottery, it is not a realistic way to run a business. If you actually want to be successful, it requires long term planning. Here, the High Social platform and tools like this can help you. Rather than being a ghost chaser, you get real, organic TikTok followers through AI-based targeting. No mass follows or ghost accounts. Just a genuine community of real users.
What's wild is how easy it is to get started on making your own short-form videos. You don't need a big budget. You don't need fancy equipment. You don't need to be a Fortune 500 company. You don't have to plan for months. There's barely any risk. You can jump in, try different things and get better as you go. If you put some thought into it, you'll often get way more out than you put in.
Running a social account is a delicate balance between risk and trust. "I think it's almost like a double-edged sword ... don't overthink it, but also learn the muscle of putting out risky content and knowing the limitations of how risky you can go," said Jori Evans, director of social at Manscaped. Evans gained experience from working with boutique brands before moving onto Microsoft, Groupon and with agencies for brands like Slim Jim. She will speak on a panel at Ragan's Social Media Conference next month to discuss what it really takes to manage a brand's social account behind the scenes.
Scroll through the Los Angeles Lakers feeds on any major platform and one thing becomes obvious fast: they are not "just posting." They are producing. The Lakers treat social media like a 24/7 entertainment channel where basketball is the center, but culture, personality, and community are the engine. That is why they keep attention even when there is no game, no headline, and no viral moment handed to them.
Marie Swift, founder and CEO of Impact Communications, said the firm also emphasizes "credibility marketing," including being quoted in reputable industry outlets, publishing bylined articles, submitting for and winning awards, issuing news releases, speaking at conferences and appearing as guests on webinars and podcasts. "Social media is an amplification tool," she said. "It should not be the primary communication tool."
The fact is, though, those hacks, in the truest sense, really don't exist. The quality of your content is the be-all and end-all of Instagram post performance. But there are a handful of things you can do to give your content a helpful little boost. Posting at a good time for the platform can help, as can keeping up a consistent posting cadence.
If you consult with any social media agency London, they will tell you that having a robust social media calendar is one of the most effective ways to save time and make your life a whole lot easier. An effective social media calendar will help you to keep up with the pace of digital marketing. So, how do you create a social media calendar that will help you grow your reach on each platform?
Below is a practical, step-by-step guide B2B marketers can use to build a social presence that actually works - one that doesn't just chase the algorithm or fill a content calendar. 1. Start with a real goal before you post anything You can't build a strategy without knowing what you're aiming for. But most B2B social accounts operate with one of two vague missions - to drive leads or increase awareness.Social media becomes a dumping ground for random updates with no clear objective behind them.
Keir Starmer's Whitehall communications chief will address the cabinet on overhauling the government's media strategy on Tuesday as ministers increasingly try to combat far-right rhetoric online. David Dinsmore, a former editor of the Sun who was appointed permanent secretary for government communications in November, will speak to ministers about modernising the way they reach voters. The government is concerned about the proliferation of false and inflammatory far-right content on social media and is stepping up efforts to communicate on those platforms.
Hashtags are still one of the easiest ways to get more eyes on your tweets, but most people use them without a real strategy. Some throw random tags into every post, others copy what everyone else is doing, and hope for the best. The truth is simple. The right hashtags can boost reach, help you show up in searches, and connect you with people who actually care about your content. This guide breaks down how to choose the best ones.
Social media for artists isn't about gaming algorithms or chasing viral moments. It's constantly evolving, but at its core, social media is a place to build genuine connections with the people who love your work. Whether you're just starting out or refining your online presence, here's how to present yourself authentically and expand your audience. We've put together your guide to social media today.
Facebook engagement -likes, comments, shares, and other interactions -is vital because it directly affects the organic reach of posts. When users engage with content, Facebook's algorithm interprets that engagement as valuable, boosting its visibility to a wider audience. Higher engagement also fosters community building, strengthens brand affinity, and increases the likelihood that posts will appear in users' newsfeeds. A robust social media strategy involves prioritizing genuine interactions to sustain long-term audience growth and trust.
Ashley Rector is a former attorney turned entrepreneur, the founder of Quimby Digital and the visionary behind Wimbly Social, a forthcoming AI-powered SaaS platform built to revolutionize organic social media strategy. Ashley launched Quimby Digital to help purpose-driven brands scale their impact through smarter social storytelling. Under her leadership, Quimby has become known for delivering high-performing content and strategy across platforms like Reddit, Instagram, and TikTok-especially for clients in the health, wellness, parenting, and climate spaces.
It's hard to overstate how important speed and experimentation are to finding marketing success. And that's not just good advice for brand-building on TikTok, either. These days, if you're fundamentally too slow and too scared, you'll find yourself always playing catch up, basically setting your marketing budget on fire. But with the right mindset, you'll not only earn success with TikTok audiences but also on whatever big platform comes next.
From our first meeting with Theo, we were instantly impressed with his overall marketing experience in both exhibition and advocacy. His creative acumen and strategic insight, not to mention his passion and love of the movies, were obvious and we are thrilled to see him apply those skills to advance this amazing industry forward,
What makes Reid a slam dunk for the role is her rare combination of real athletic experience and creative expertise. A professional basketball player, she most recently made her mark on the NBA's Digital and Social team, where she played a key role in shaping the league's on-site coverage strategy, traveling to major events to capture viral moments and produce real-time digital content across multiple platforms.
Now, a few months in, Julie's starting to get momentum. But the business is already evolving from what she originally had in mind. September 26, 2025: We're not what you think we are... I met a lovely industry legend today for a chat, and after I took him through our schtick he said, "I would never have thought you were all this from your LinkedIn and diary posts and things." And he's obviously right.
A great keynote speech is a powerful and transformative experience. It can inspire a room, challenge a long-held belief, and leave an audience buzzing with a new sense of energy and purpose. But in today's digital world, that powerful conversation doesn't have to end when the applause fades. Your social media channels are your "virtual stage," a place to continue the dialogue, to deepen your connection with your audience, and to build a lasting community around your core message.
Bama Rush may have made RushTok the internet phenomenon it is today, but this fall, another Southern school's standout recruitment season gave the sisters at the University of Alabama a run for their money. With eight nationally recognized Panhellenic chapters, roughly 20% of the student body participating in Greek life, and a six-day recruitment period that went absolutely viral this year, the College of Charleston dominated RushTok 2025. And the success was no accident.
Ice Spice is setting the stage for what looks to be a striking new chapter in her career. The Bronx-born rapper has built a reputation as one of the most distinctive voices in contemporary hip-hop, known for her sharp drill-inspired delivery, playful charisma, and effortless ability to make social media buzz. Now, she's preparing to drop "Baddie Baddie," a single that seems poised to reassert her position in the cultural conversation.
In truth, you can be thoughtful and low-key yet still find success as a storyteller. Many of the people I interviewed who had the largest followings online were also the humblest. I sum up people like Mauskopf with the term "quiet influencer." These are people who aren't trying to draw attention to themselves but can find a following online because of their ability to listen and absorb information. When they do share, it's to educate, inform, or entertain others, not to build up their egos.
For new entrepreneurs, social media is often an essential channel for marketing, networking and brand visibility. Yet the same platforms that drive opportunity can also encourage nonstop scrolling, constant comparison and a gradual erosion of focus. Striking the right balance is not only about protecting your time-it's about establishing sustainable habits that support both business growth and personal well-being.
