How Nivea is Using AI to Measure Creative EffectivenessBeiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.
How brands can shift their focus from public engagement to private messagingBrands are shifting focus from public engagement metrics to direct messaging for better consumer connection.
How brands can learn to tap into the power of fandomsBrands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
How Nivea is Using AI to Measure Creative EffectivenessBeiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.
How brands can shift their focus from public engagement to private messagingBrands are shifting focus from public engagement metrics to direct messaging for better consumer connection.
How brands can learn to tap into the power of fandomsBrands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
22 Instagram Post Ideas for More Likes, Comments, Shares and Saves [Infographic]Focus on visually appealing content to enhance engagement.Use analytics to tailor content strategy effectively.
Get More LinkedIn Followers By Breaking These 'Expert' RulesBreaking conventional rules leads to greater success on LinkedIn.Engagement and authenticity outweigh strict adherence to expert recommendations.
Apply Advanced LinkedIn Post Psychology To Get 100 Likes Every TimeCraft compelling hooks that address your audience's specific fears to increase engagement.Focus significant effort on the first line of your posts to draw the reader in effectively.
Easy AI Automations To Turn Your Coaching Calls Into Weeks Of ContentCoaches can automate content creation from coaching calls to maintain consistent social media presence.
How to Get 100,000 Instagram Followers? 11 Steps (100k)Creating high-quality content and consistent posting are essential for gaining Instagram followers.
How To Land Your First LinkedIn Brand PartnershipCreators can successfully monetize LinkedIn through brand partnerships and insights from experienced individuals.
22 Instagram Post Ideas for More Likes, Comments, Shares and Saves [Infographic]Focus on visually appealing content to enhance engagement.Use analytics to tailor content strategy effectively.
Get More LinkedIn Followers By Breaking These 'Expert' RulesBreaking conventional rules leads to greater success on LinkedIn.Engagement and authenticity outweigh strict adherence to expert recommendations.
Apply Advanced LinkedIn Post Psychology To Get 100 Likes Every TimeCraft compelling hooks that address your audience's specific fears to increase engagement.Focus significant effort on the first line of your posts to draw the reader in effectively.
Easy AI Automations To Turn Your Coaching Calls Into Weeks Of ContentCoaches can automate content creation from coaching calls to maintain consistent social media presence.
How to Get 100,000 Instagram Followers? 11 Steps (100k)Creating high-quality content and consistent posting are essential for gaining Instagram followers.
How To Land Your First LinkedIn Brand PartnershipCreators can successfully monetize LinkedIn through brand partnerships and insights from experienced individuals.
How LinkedIn became luxury fashion's newest runwayLuxury brands are increasingly leveraging LinkedIn for fashion marketing, leading to a significant increase in engagement and reaching high-net-worth clients.
Confessions of a LinkedIn influencer - PR DailyLinkedIn is evolving, with influencers shifting from job networking to establishing personal brands and authority in their industries.
Win More Clients: Transform Your LinkedIn About Section With AIA strong LinkedIn about section can attract clients by showcasing personal branding effectively.Using personal stories and relatable language enhances connection and credibility.
Maximize Your LinkedIn Engagement: 3 Algorithm Hacks Nobody KnowsEngage proactively before posting to boost visibility on LinkedIn.Offer value in exchange for comments to increase engagement.Master LinkedIn's algorithm by fostering community interactions.
LinkedIn wants to have its TikTok eraLinkedIn's new video feed boosts creator engagement.Video posts outperform text and photo posts in visibility and interaction.LinkedIn aims to compete with TikTok and other video-centric platforms.
LinkedIn Takes on TikTok With 'Short and Snappy' VideosLinkedIn's video content strategy is significantly enhancing user engagement, shifting its image from a job board to a dynamic, personal platform.
How LinkedIn became luxury fashion's newest runwayLuxury brands are increasingly leveraging LinkedIn for fashion marketing, leading to a significant increase in engagement and reaching high-net-worth clients.
Confessions of a LinkedIn influencer - PR DailyLinkedIn is evolving, with influencers shifting from job networking to establishing personal brands and authority in their industries.
Win More Clients: Transform Your LinkedIn About Section With AIA strong LinkedIn about section can attract clients by showcasing personal branding effectively.Using personal stories and relatable language enhances connection and credibility.
Maximize Your LinkedIn Engagement: 3 Algorithm Hacks Nobody KnowsEngage proactively before posting to boost visibility on LinkedIn.Offer value in exchange for comments to increase engagement.Master LinkedIn's algorithm by fostering community interactions.
LinkedIn wants to have its TikTok eraLinkedIn's new video feed boosts creator engagement.Video posts outperform text and photo posts in visibility and interaction.LinkedIn aims to compete with TikTok and other video-centric platforms.
LinkedIn Takes on TikTok With 'Short and Snappy' VideosLinkedIn's video content strategy is significantly enhancing user engagement, shifting its image from a job board to a dynamic, personal platform.
Southwest Airlines Tries And Fails With Awful Luka Doncic Joke On Instagram About New Bag PolicySouthwest Airlines aims to mitigate backlash over baggage fees through humor, but backlash suggests a disconnect with customer sentiment.
Council Post: Social Design: How To Create A Branded Instagram AestheticBrands must develop a clear identity and aesthetic to succeed on Instagram.Understanding your target audience is crucial for Instagram success.
Southwest Airlines Tries And Fails With Awful Luka Doncic Joke On Instagram About New Bag PolicySouthwest Airlines aims to mitigate backlash over baggage fees through humor, but backlash suggests a disconnect with customer sentiment.
Council Post: Social Design: How To Create A Branded Instagram AestheticBrands must develop a clear identity and aesthetic to succeed on Instagram.Understanding your target audience is crucial for Instagram success.
Best Time to Post on Facebook: Updated for 2025Engagement is crucial for maximizing reach and achieving social media goals on Facebook.
LinkedIn Shows Breakdown of Profile Appearances with New 'Where You Appeared' Analytics - Lindsey GambleOptimizing visibility through detailed breakdowns can enhance creator engagement and interaction strategies.
13 Ways to Get More Followers on Instagram in 2024Authentic engagement is paramount for growing your Instagram presence; avoid buying fake followers.
Best Time to Post on Facebook: Updated for 2025Engagement is crucial for maximizing reach and achieving social media goals on Facebook.
LinkedIn Shows Breakdown of Profile Appearances with New 'Where You Appeared' Analytics - Lindsey GambleOptimizing visibility through detailed breakdowns can enhance creator engagement and interaction strategies.
13 Ways to Get More Followers on Instagram in 2024Authentic engagement is paramount for growing your Instagram presence; avoid buying fake followers.
What Brands And Content Creators Stand To Lose If TikTok Goes DarkTikTok plays a crucial role in luxury marketing by facilitating both brand engagement and immediate sales.
The Ultimate Guide for TikTok Advertising in 2025TikTok ads can enhance your advertising strategy if they match your product's visual appeal and fit your social media strategy.
Prepping for the end of TikTokTikTok's potential ban threatens the livelihoods of influencers and the creator economy, highlighting its importance in the digital marketing landscape.
How Tottenham became the biggest Premier League club on TikTokTottenham Hotspur ranks first on TikTok among Premier League clubs with 38.5 million followers, surprising many fans.
How 'English Teacher' star Brian Jordan Alvarez danced his way to success with shirtless viral videosBrian Jordan Alvarez's unorthodox TikTok strategy of dance videos has unexpectedly boosted awareness and viewership for his show 'English Teacher.'
What Brands And Content Creators Stand To Lose If TikTok Goes DarkTikTok plays a crucial role in luxury marketing by facilitating both brand engagement and immediate sales.
The Ultimate Guide for TikTok Advertising in 2025TikTok ads can enhance your advertising strategy if they match your product's visual appeal and fit your social media strategy.
Prepping for the end of TikTokTikTok's potential ban threatens the livelihoods of influencers and the creator economy, highlighting its importance in the digital marketing landscape.
How Tottenham became the biggest Premier League club on TikTokTottenham Hotspur ranks first on TikTok among Premier League clubs with 38.5 million followers, surprising many fans.
How 'English Teacher' star Brian Jordan Alvarez danced his way to success with shirtless viral videosBrian Jordan Alvarez's unorthodox TikTok strategy of dance videos has unexpectedly boosted awareness and viewership for his show 'English Teacher.'
Is your 'digital go-bag' ready? - PR DailyDigital marketing professionals must be agile to adapt to rapid changes in platforms and data.
Scoop: Alex Bruesewitz, Trump's podcast guru, takes new MAGA roleBruesewitz will manage Trump's digital messaging to enhance engagement with supporters and counter misinformation.
B2B Social Media Marketing: How to Create Your StrategyB2B social media marketing is essential, despite selling to businesses, as human decision-makers are involved in every purchase.Creating a B2B social media strategy requires understanding complex products and longer sales cycles.
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]Effective Facebook ad creation requires a good understanding of its anatomy, especially focusing on creative elements.
10 Best AI Content Calendar Generators for 2025 Planning |AI content calendars revolutionize content marketing by predicting trends and optimizing post engagement, proving essential for modern marketing strategies.
How to Raise Instagram Followers: Tips for GrowthCreative content strategies can significantly enhance your Instagram following.
Is your 'digital go-bag' ready? - PR DailyDigital marketing professionals must be agile to adapt to rapid changes in platforms and data.
Scoop: Alex Bruesewitz, Trump's podcast guru, takes new MAGA roleBruesewitz will manage Trump's digital messaging to enhance engagement with supporters and counter misinformation.
B2B Social Media Marketing: How to Create Your StrategyB2B social media marketing is essential, despite selling to businesses, as human decision-makers are involved in every purchase.Creating a B2B social media strategy requires understanding complex products and longer sales cycles.
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]Effective Facebook ad creation requires a good understanding of its anatomy, especially focusing on creative elements.
10 Best AI Content Calendar Generators for 2025 Planning |AI content calendars revolutionize content marketing by predicting trends and optimizing post engagement, proving essential for modern marketing strategies.
How to Raise Instagram Followers: Tips for GrowthCreative content strategies can significantly enhance your Instagram following.
Leadership Through Turbulence: Insights from Maggie Schmerin of United AirlinesMaggie Schmerin highlights United Airlines' drastic marketing transformation and customer-first approach post-pandemic.
Council Post: Worried About The TikTok Ban? A 50-Day Plan For Content CreatorsUtilizing a bilateral approach helps creators and marketers navigate potential TikTok bans while fostering audience growth and monetization opportunities.
Duo run over by a Cybertruck?!Duolingo's social media strategy involved the humorous announcement of its character Duo's 'death', creating public engagement and cultural relevance.
Leadership Through Turbulence: Insights from Maggie Schmerin of United AirlinesMaggie Schmerin highlights United Airlines' drastic marketing transformation and customer-first approach post-pandemic.
Council Post: Worried About The TikTok Ban? A 50-Day Plan For Content CreatorsUtilizing a bilateral approach helps creators and marketers navigate potential TikTok bans while fostering audience growth and monetization opportunities.
Duo run over by a Cybertruck?!Duolingo's social media strategy involved the humorous announcement of its character Duo's 'death', creating public engagement and cultural relevance.
Perplexity's Super Bowl 'tweet' increased app installs by 50% | TechCrunchPerplexity's Super Bowl strategy boosted app downloads significantly without the need for an expensive advertisement.
Why Trump's in-your-face campaign will never endTrump's administration is increasingly aggressive on social media, employing personal attacks against political opponents in a concerted effort.A dedicated 'Rapid Response 47' account amplifies controversial messaging reflecting a 24/7 PR strategy.Staff are using personal accounts for political attacks, indicating a shift in White House communications.
Council Post: How To Grow Your Instagram Followers: A Guide For Small Businesses And EntrepreneursTo increase your Instagram followers, identify your audience and enhance engagement through high-quality content and strategic hashtags.
How to Get 1000 Instagram Followers? 14 TipsBuilding your first 1,000 Instagram followers requires a solid strategy, consistent engagement, and possibly using trusted services to boost initial growth.
Council Post: How To Grow Your Instagram Followers: A Guide For Small Businesses And EntrepreneursTo increase your Instagram followers, identify your audience and enhance engagement through high-quality content and strategic hashtags.
How to Get 1000 Instagram Followers? 14 TipsBuilding your first 1,000 Instagram followers requires a solid strategy, consistent engagement, and possibly using trusted services to boost initial growth.
Cali BBQ's Recipe for Authentic Engagement | EntrepreneurAuthentic storytelling and vulnerability are key to online business connection.Entrepreneurs should leverage technology for digital hospitality learning from their experiences.
Social Media Spring Cleaning [Infographic]Review and refine your social media strategy as a new year approaches for better alignment and effectiveness.
Cali BBQ's Recipe for Authentic Engagement | EntrepreneurAuthentic storytelling and vulnerability are key to online business connection.Entrepreneurs should leverage technology for digital hospitality learning from their experiences.
Social Media Spring Cleaning [Infographic]Review and refine your social media strategy as a new year approaches for better alignment and effectiveness.
Why you should try not to go viral in 2025Targeting specific audiences on social media is more effective than aiming for virality.Successful social media strategies depend on knowing your niche and delivering tailored messages.
Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategyCurrys' shift to an entertainment-first social media strategy enhances customer engagement and brand differentiation from online retailers.
These 5 brands are building superfans through authentic engagementInnovative marketing strategies by Applebee's and Beachwaver effectively engage younger audiences, driving significant growth and brand presence.
How Crocs unapologetically stanned fans with CroctoberThe Croctober campaign successfully engaged Crocs' loyal fanbase by celebrating their creativity and launching a product based on fan input.
Why you should try not to go viral in 2025Targeting specific audiences on social media is more effective than aiming for virality.Successful social media strategies depend on knowing your niche and delivering tailored messages.
Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategyCurrys' shift to an entertainment-first social media strategy enhances customer engagement and brand differentiation from online retailers.
These 5 brands are building superfans through authentic engagementInnovative marketing strategies by Applebee's and Beachwaver effectively engage younger audiences, driving significant growth and brand presence.
How Crocs unapologetically stanned fans with CroctoberThe Croctober campaign successfully engaged Crocs' loyal fanbase by celebrating their creativity and launching a product based on fan input.
Meta is offering deals to creators to promote Instagram on TikTok, Snapchat and YouTube ShortsMeta is enticing creators with incentives to boost Instagram amidst TikTok's unavailability in the U.S.
Instagram has shut down a program that paid creators for ads placed on their profilesInstagram has shut down its creator monetization program for ads placed between posts after limited success.
Meta Is Making Instagram Political AgainInstagram is prioritizing political content recommendations to boost user engagement, signaling a shift from its previous avoidance of political discussions.
Meta is offering deals to creators to promote Instagram on TikTok, Snapchat and YouTube ShortsMeta is enticing creators with incentives to boost Instagram amidst TikTok's unavailability in the U.S.
Instagram has shut down a program that paid creators for ads placed on their profilesInstagram has shut down its creator monetization program for ads placed between posts after limited success.
Meta Is Making Instagram Political AgainInstagram is prioritizing political content recommendations to boost user engagement, signaling a shift from its previous avoidance of political discussions.
Tik Tok: How 'going viral' changed the Welsh restaurant businessA robust online presence is crucial for business success, especially in the food industry.Viral moments can significantly boost in-store traffic and online engagement.
Jenna Kutcher's Guide to Selling Products on Pinterest (It's Not Just for Bloggers!)Utilize your time effectively to build a successful business.Recognize Pinterest as a powerful tool beyond inspiration for business growth.
Entrepreneurs Use Social Media All Wrong. Instead of Creating Content, Treat Your Profile Like A Sales Page | EntrepreneurFocusing on engagement metrics like likes can detract from real sales opportunities; profiles should serve as direct sales tools.
Tik Tok: How 'going viral' changed the Welsh restaurant businessA robust online presence is crucial for business success, especially in the food industry.Viral moments can significantly boost in-store traffic and online engagement.
Jenna Kutcher's Guide to Selling Products on Pinterest (It's Not Just for Bloggers!)Utilize your time effectively to build a successful business.Recognize Pinterest as a powerful tool beyond inspiration for business growth.
Entrepreneurs Use Social Media All Wrong. Instead of Creating Content, Treat Your Profile Like A Sales Page | EntrepreneurFocusing on engagement metrics like likes can detract from real sales opportunities; profiles should serve as direct sales tools.
Council Post: Responding To Viral Customer Complaints: 15 Expert Tips For BrandsBrands must act swiftly to mitigate the impact of negative complaints going viral, ensuring transparency and accountability to restore consumer trust.
Council Post: How B2B Brands Can Leverage Employee-Generated Content In 2025Employee-generated content (EGC) is transforming marketing by making employees active storytellers that enhance brand engagement and authenticity.
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their PlaybooksThe potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.
7 Top Creator Partnerships of 2024 That Made a SplashBrands started to view creators as authentic partners rather than just influencers, leading to successful collaborations and sales.Successful campaigns this year demonstrated the effectiveness of trusted creator collaborations in the marketing space.
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their PlaybooksThe potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.
7 Top Creator Partnerships of 2024 That Made a SplashBrands started to view creators as authentic partners rather than just influencers, leading to successful collaborations and sales.Successful campaigns this year demonstrated the effectiveness of trusted creator collaborations in the marketing space.
Marketers' 2025 priorities: AI, social listening, and creator partnershipsMarketers are shifting focus from broad AI concepts to practical applications that address specific challenges.The emphasis is on personalization using AI algorithms based on consumer behavior.
Three quarters of ousted Tory MPs eyeing a return to WestminsterThree quarters of ex-Conservative MPs are planning a comeback, reflecting a significant desire among former members to re-enter politics.The Conservatives Together group is focusing on improving party strategy and outreach, particularly towards younger voters, in response to past electoral failures.
4 resolutions that will move your career and business forwardFocus on career-driven resolutions this New Year.Transform personal branding by shifting perspectives.Use social media to share your professional insights.
How To Build Your Law Firm's Online ProfileA strong web presence is crucial for entrepreneurial lawyers.Community marketing and social media are effective for law firms.Adhering to ethical guidelines is important when marketing.Rebranding can allow law firms to evolve and attract clients.
Junior Dev Rel at Vue School (full-time) at Vue SchoolBitterBrains aims to empower developers by providing accessible education through platforms and events.
How To Build Your Law Firm's Online ProfileA strong web presence is crucial for entrepreneurial lawyers.Community marketing and social media are effective for law firms.Adhering to ethical guidelines is important when marketing.Rebranding can allow law firms to evolve and attract clients.
Junior Dev Rel at Vue School (full-time) at Vue SchoolBitterBrains aims to empower developers by providing accessible education through platforms and events.
Ad revenue or subscriptions: What's more viable to Snap's success as a business?Snapchat's subscription service is enhancing revenue and user engagement by offering unique features, distinguishing itself from competitors.Snap's approach to subscriptions focuses on user creativity and connection rather than just ad-free experiences.
LinkedIn Tests a New Feed Design Featuring Larger, More Prominent Videos - Lindsey GambleVideos are now more immersive on LinkedIn, enhancing their visibility and engagement compared to traditional text posts.
Ad revenue or subscriptions: What's more viable to Snap's success as a business?Snapchat's subscription service is enhancing revenue and user engagement by offering unique features, distinguishing itself from competitors.Snap's approach to subscriptions focuses on user creativity and connection rather than just ad-free experiences.
LinkedIn Tests a New Feed Design Featuring Larger, More Prominent Videos - Lindsey GambleVideos are now more immersive on LinkedIn, enhancing their visibility and engagement compared to traditional text posts.
Elon Musk's X lifts price for premium-plus tier to pay creatorsX raises premium-plus plan price to enhance creator compensation.Subscription fees will now play a critical role in how creators are paid.
Is it still worth scheduling posts on X? Elon Musk's advice changes the gameX's algorithm deprioritizes posts with links, impacting social media strategies reliant on link sharing.
Elon Musk's X lifts price for premium-plus tier to pay creatorsX raises premium-plus plan price to enhance creator compensation.Subscription fees will now play a critical role in how creators are paid.
Is it still worth scheduling posts on X? Elon Musk's advice changes the gameX's algorithm deprioritizes posts with links, impacting social media strategies reliant on link sharing.
2024 was the year Reddit made a play for social media's organic sports crownReddit's sports fan communities saw a 35% engagement increase in 2024, driven by significant sporting events and strategic collaborations.
5 Takeaways From Kendrick Lamar's Surprise New Album GNXKendrick Lamar's anti-rollout strategy created significant cultural impact, including a rap feud with Drake and the release of his new album 'GNX'.
The Best Time to Post on Social Media in 2024: Every Major PlatformThe best times to post on social media are crucial for maximizing engagement and content visibility.
10 Social Media Planners You Can Start Using Today [FREE]A strong social media presence relies on a well-structured plan aligned with campaigns and strategy.monday.com and ClickUp are effective tools for managing social media content and team collaboration.
Boost Word-of-Mouth Marketing by Tapping into This Hidden Opportunity | EntrepreneurDark social sharing significantly impacts small business marketing by utilizing private communication channels, complicating traditional tracking methods.
Dude Perfect went from YouTube to raising $100M. Here's how its new CEO wants to grow the brandDude Perfect has grown from a YouTube channel to a major media brand, leveraging social media for expansive growth and fan connection.