Social media marketing
fromPR Daily
4 months agoConfessions of a LinkedIn influencer - PR Daily
LinkedIn is evolving, with influencers shifting from job networking to establishing personal brands and authority in their industries.
"What this means is that it's gotten a little more challenging for digital teams to get the budget for all their initiatives when they're no longer growing at much faster rates than their physical counterparts," said Wigder.
Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.