#social-media-strategy

#social-media-strategy

Social media for artists isn't about gaming algorithms or chasing viral moments. It's constantly evolving, but at its core, social media is a place to build genuine connections with the people who love your work. Whether you're just starting out or refining your online presence, here's how to present yourself authentically and expand your audience. We've put together your guide to social media today.

Facebook engagement -likes, comments, shares, and other interactions -is vital because it directly affects the organic reach of posts. When users engage with content, Facebook's algorithm interprets that engagement as valuable, boosting its visibility to a wider audience. Higher engagement also fosters community building, strengthens brand affinity, and increases the likelihood that posts will appear in users' newsfeeds. A robust social media strategy involves prioritizing genuine interactions to sustain long-term audience growth and trust.

Ashley Rector is a former attorney turned entrepreneur, the founder of Quimby Digital and the visionary behind Wimbly Social, a forthcoming AI-powered SaaS platform built to revolutionize organic social media strategy. Ashley launched Quimby Digital to help purpose-driven brands scale their impact through smarter social storytelling. Under her leadership, Quimby has become known for delivering high-performing content and strategy across platforms like Reddit, Instagram, and TikTok-especially for clients in the health, wellness, parenting, and climate spaces.

being obnoxious or shocking might please someone in another country who is sitting in their underwear liking a video, but it won't do anything to help close a deal. If I were a real estate agent [I'd look] at the top five, top 10 people who are actually selling and making money. They're not dancing on tables or doing those skits like whatever-her-name-is does in Tampa, said Ruiz, who has at least 500,000 followers on Legendary's Instagram, a highly viewed home tour YouTube channel.

If there's anything that I realized a long time ago, it's that Instagram really isn't Photography. It's content delivery, and photographers that really respect the artform and their own work shouldn't think of it as the end-all-be-all. But what I see so often is that when photographers realize that something is doing well for them, they do more of it simply just to get more likes, comments, etc.

Why it matters: It's a cliché, but it's still true: People trust people. And employees who perform these jobs day in and day out have the real stories, expertise and insight to make content stand out. Even if your organization isn't quite ready to encourage employees to post on their personal accounts about work, it's still worthwhile to identify a group of workers with winning personalities, interesting jobs and some camera skills to take footage for you to then process and post on your brand pages.

It's hard to overstate how important speed and experimentation are to finding marketing success. And that's not just good advice for brand-building on TikTok, either. These days, if you're fundamentally too slow and too scared, you'll find yourself always playing catch up, basically setting your marketing budget on fire. But with the right mindset, you'll not only earn success with TikTok audiences but also on whatever big platform comes next.

From our first meeting with Theo, we were instantly impressed with his overall marketing experience in both exhibition and advocacy. His creative acumen and strategic insight, not to mention his passion and love of the movies, were obvious and we are thrilled to see him apply those skills to advance this amazing industry forward,

What makes Reid a slam dunk for the role is her rare combination of real athletic experience and creative expertise. A professional basketball player, she most recently made her mark on the NBA's Digital and Social team, where she played a key role in shaping the league's on-site coverage strategy, traveling to major events to capture viral moments and produce real-time digital content across multiple platforms.

Now, a few months in, Julie's starting to get momentum. But the business is already evolving from what she originally had in mind. September 26, 2025: We're not what you think we are... I met a lovely industry legend today for a chat, and after I took him through our schtick he said, "I would never have thought you were all this from your LinkedIn and diary posts and things." And he's obviously right.

A great keynote speech is a powerful and transformative experience. It can inspire a room, challenge a long-held belief, and leave an audience buzzing with a new sense of energy and purpose. But in today's digital world, that powerful conversation doesn't have to end when the applause fades. Your social media channels are your "virtual stage," a place to continue the dialogue, to deepen your connection with your audience, and to build a lasting community around your core message.

That's not the full circle I was expecting, but here we are,

Bama Rush may have made RushTok the internet phenomenon it is today, but this fall, another Southern school's standout recruitment season gave the sisters at the University of Alabama a run for their money. With eight nationally recognized Panhellenic chapters, roughly 20% of the student body participating in Greek life, and a six-day recruitment period that went absolutely viral this year, the College of Charleston dominated RushTok 2025. And the success was no accident.

Ice Spice is setting the stage for what looks to be a striking new chapter in her career. The Bronx-born rapper has built a reputation as one of the most distinctive voices in contemporary hip-hop, known for her sharp drill-inspired delivery, playful charisma, and effortless ability to make social media buzz. Now, she's preparing to drop "Baddie Baddie," a single that seems poised to reassert her position in the cultural conversation.

In truth, you can be thoughtful and low-key yet still find success as a storyteller. Many of the people I interviewed who had the largest followings online were also the humblest. I sum up people like Mauskopf with the term "quiet influencer." These are people who aren't trying to draw attention to themselves but can find a following online because of their ability to listen and absorb information. When they do share, it's to educate, inform, or entertain others, not to build up their egos.

For new entrepreneurs, social media is often an essential channel for marketing, networking and brand visibility. Yet the same platforms that drive opportunity can also encourage nonstop scrolling, constant comparison and a gradual erosion of focus. Striking the right balance is not only about protecting your time-it's about establishing sustainable habits that support both business growth and personal well-being.

For many legal professionals, the idea of using social media for marketing can feel, at best, undignified, and at worst, like a potential ethical minefield. The traditional pillars of legal marketing-referrals, networking, and community events-have been the standard for generations. But in 2025, the way potential clients find and vet an attorney has fundamentally changed. Their journey almost always starts with a search engine and a scroll through social media.

For decades, the formula for selling cars was straightforward: a big, visible lot, a catchy radio jingle, and a friendly salesperson ready to greet customers as they arrived. But the car-buying journey has fundamentally changed. Today, that journey almost always begins online, with weeks or even months of research happening on a phone or a laptop long before a customer ever sets foot on your property.

Patients today are forming opinions about healthcare providers long before stepping through the door. Social media platforms like Facebook, Instagram and even TikTok have evolved into hubs where patients search for symptoms, explore provider reviews and form first impressions long before booking an appointment. Market.us highlights this shift, projecting that virtual health services will grow from $8.7 billion in 2023 to over $50.9 billion by 2032.

ChatGPT needs to know your writing style and vibe. Without that, there's no personality to your posts. They'll read like anyone could have written them.

Instead, you need your client's exact words. Your best clients already told you how you took them from stuck to successful.

A big driver for us is that we're constantly seeing CPMs around $5 on Shorts compared to around $10 to $12 on Meta's Reels and TikTok. So YouTube Shorts is an easy lever for efficient, incremental reach.

Most content sucks, and some of yours probably does. It's safe, predictable, and instantly forgettable. You're doing it to hit a quota, not to make a real difference.

The difference between LinkedIn accounts that grow and those that stagnate is a consistent strategy, one that is committed to for years.

Using "Video to Blog," you can transform YouTube videos into at least five distinct content formats, ensuring platform-specific engagement and consistency. This transforms long-form videos into blog posts, social media updates, and email campaigns effortlessly.

Selling flags online can be done well if you have a specific goal in mind for your social media strategy. Setting your goal can start to open up a roadmap of what you need to do and where you need to take your social media in order to meet the goal.

This is where the disconnect between content creation and content distribution becomes painfully clear.

It's really hard for a lot of entrepreneurs who don't have built-in audiences to be able to affordably scale brand awareness and that customer base. Entrepreneurs who don't have the reach and aren't interested in putting themselves out there have to be really smart and strategic about the types of influencers they align themselves with.

That [sales figure] is a huge testament to the community that's been built around the brand.

Small accounts, known as microinfluencers, can provide intimate engagement and tailored services for B2B brands, allowing for effective campaigns at a lower cost.

Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.

Platforms like YouTube and TikTok reward videos that spark reactions. If people don't watch until the end, tap that like button, or leave a comment, your video gets quietly buried.