How Nivea is Using AI to Measure Creative EffectivenessBeiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.
Is your 'digital go-bag' ready? - PR DailyDigital marketing professionals must be agile to adapt to rapid changes in platforms and data.
The Ultimate Guide for TikTok Advertising in 2025TikTok ads can enhance your advertising strategy if they match your product's visual appeal and fit your social media strategy.
Trump's Bold Marketing Tactics in 2024Trump's marketing tactics reflect a powerful shift in political campaigning, utilizing digital platforms to reshape engagement and perceptions.Direct communication through unfiltered social media can energize supporters but also deepen societal divides.
Scoop: Alex Bruesewitz, Trump's podcast guru, takes new MAGA roleBruesewitz will manage Trump's digital messaging to enhance engagement with supporters and counter misinformation.
B2B Social Media Marketing: How to Create Your StrategyB2B social media marketing is essential, despite selling to businesses, as human decision-makers are involved in every purchase.Creating a B2B social media strategy requires understanding complex products and longer sales cycles.
How Nivea is Using AI to Measure Creative EffectivenessBeiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.
Is your 'digital go-bag' ready? - PR DailyDigital marketing professionals must be agile to adapt to rapid changes in platforms and data.
The Ultimate Guide for TikTok Advertising in 2025TikTok ads can enhance your advertising strategy if they match your product's visual appeal and fit your social media strategy.
Trump's Bold Marketing Tactics in 2024Trump's marketing tactics reflect a powerful shift in political campaigning, utilizing digital platforms to reshape engagement and perceptions.Direct communication through unfiltered social media can energize supporters but also deepen societal divides.
Scoop: Alex Bruesewitz, Trump's podcast guru, takes new MAGA roleBruesewitz will manage Trump's digital messaging to enhance engagement with supporters and counter misinformation.
B2B Social Media Marketing: How to Create Your StrategyB2B social media marketing is essential, despite selling to businesses, as human decision-makers are involved in every purchase.Creating a B2B social media strategy requires understanding complex products and longer sales cycles.
Win More Clients: Transform Your LinkedIn About Section With AIA strong LinkedIn about section can attract clients by showcasing personal branding effectively.Using personal stories and relatable language enhances connection and credibility.
LinkedIn wants to have its TikTok eraLinkedIn's new video feed boosts creator engagement.Video posts outperform text and photo posts in visibility and interaction.LinkedIn aims to compete with TikTok and other video-centric platforms.
LinkedIn Takes on TikTok With 'Short and Snappy' VideosLinkedIn's video content strategy is significantly enhancing user engagement, shifting its image from a job board to a dynamic, personal platform.
How Top Coaches Turn Their Expertise Into LinkedIn AuthorityEffective LinkedIn presence boosts client discovery and authority for coaches, making them stand out in a crowded market.
Win LinkedIn In 2025: A System For Consistent GrowthSystemizing LinkedIn activity boosts engagement and attracts new customers with less effort. Prioritize planning and consistent posting.
I Tried LinkedIn Video to See If It Lived Up To The Hype.Video is increasingly favored on LinkedIn, significantly boosting engagement and viewer reach for personal branding.LinkedIn monetizes influencer reach through Thought Leader Ads, targeting revenue growth amid stagnant user base.
Win More Clients: Transform Your LinkedIn About Section With AIA strong LinkedIn about section can attract clients by showcasing personal branding effectively.Using personal stories and relatable language enhances connection and credibility.
LinkedIn wants to have its TikTok eraLinkedIn's new video feed boosts creator engagement.Video posts outperform text and photo posts in visibility and interaction.LinkedIn aims to compete with TikTok and other video-centric platforms.
LinkedIn Takes on TikTok With 'Short and Snappy' VideosLinkedIn's video content strategy is significantly enhancing user engagement, shifting its image from a job board to a dynamic, personal platform.
How Top Coaches Turn Their Expertise Into LinkedIn AuthorityEffective LinkedIn presence boosts client discovery and authority for coaches, making them stand out in a crowded market.
Win LinkedIn In 2025: A System For Consistent GrowthSystemizing LinkedIn activity boosts engagement and attracts new customers with less effort. Prioritize planning and consistent posting.
I Tried LinkedIn Video to See If It Lived Up To The Hype.Video is increasingly favored on LinkedIn, significantly boosting engagement and viewer reach for personal branding.LinkedIn monetizes influencer reach through Thought Leader Ads, targeting revenue growth amid stagnant user base.
Leadership Through Turbulence: Insights from Maggie Schmerin of United AirlinesMaggie Schmerin highlights United Airlines' drastic marketing transformation and customer-first approach post-pandemic.
Council Post: Worried About The TikTok Ban? A 50-Day Plan For Content CreatorsUtilizing a bilateral approach helps creators and marketers navigate potential TikTok bans while fostering audience growth and monetization opportunities.
5 Things Entrepreneurs Get Wrong About Social MediaBuilding a personal brand on social media is challenging, especially for entrepreneurs; planning and realistic commitments are crucial for success.
Duo run over by a Cybertruck?!Duolingo's social media strategy involved the humorous announcement of its character Duo's 'death', creating public engagement and cultural relevance.
Leadership Through Turbulence: Insights from Maggie Schmerin of United AirlinesMaggie Schmerin highlights United Airlines' drastic marketing transformation and customer-first approach post-pandemic.
Council Post: Worried About The TikTok Ban? A 50-Day Plan For Content CreatorsUtilizing a bilateral approach helps creators and marketers navigate potential TikTok bans while fostering audience growth and monetization opportunities.
5 Things Entrepreneurs Get Wrong About Social MediaBuilding a personal brand on social media is challenging, especially for entrepreneurs; planning and realistic commitments are crucial for success.
Duo run over by a Cybertruck?!Duolingo's social media strategy involved the humorous announcement of its character Duo's 'death', creating public engagement and cultural relevance.
Perplexity's Super Bowl 'tweet' increased app installs by 50% | TechCrunchPerplexity's Super Bowl strategy boosted app downloads significantly without the need for an expensive advertisement.
Why Trump's in-your-face campaign will never endTrump's administration is increasingly aggressive on social media, employing personal attacks against political opponents in a concerted effort.A dedicated 'Rapid Response 47' account amplifies controversial messaging reflecting a 24/7 PR strategy.Staff are using personal accounts for political attacks, indicating a shift in White House communications.
7 Time-Tested Strategies Used by Social Media Marketers to Increase Instagram FollowersUse engaging and relevant content to grow your Instagram followers.Employing diverse tactics and collaboration can enhance audience engagement on Instagram.
Council Post: How To Grow Your Instagram Followers: A Guide For Small Businesses And EntrepreneursTo increase your Instagram followers, identify your audience and enhance engagement through high-quality content and strategic hashtags.
13 Ways to Get More Followers on Instagram in 2024Authentic engagement is paramount for growing your Instagram presence; avoid buying fake followers.
How to Get 1000 Instagram Followers? 14 TipsBuilding your first 1,000 Instagram followers requires a solid strategy, consistent engagement, and possibly using trusted services to boost initial growth.
7 Time-Tested Strategies Used by Social Media Marketers to Increase Instagram FollowersUse engaging and relevant content to grow your Instagram followers.Employing diverse tactics and collaboration can enhance audience engagement on Instagram.
Council Post: How To Grow Your Instagram Followers: A Guide For Small Businesses And EntrepreneursTo increase your Instagram followers, identify your audience and enhance engagement through high-quality content and strategic hashtags.
13 Ways to Get More Followers on Instagram in 2024Authentic engagement is paramount for growing your Instagram presence; avoid buying fake followers.
How to Get 1000 Instagram Followers? 14 TipsBuilding your first 1,000 Instagram followers requires a solid strategy, consistent engagement, and possibly using trusted services to boost initial growth.
How to make a side hustle look professional on InstagramUtilizing Instagram for side hustles requires strategic account setup, branding, and effective bios to engage potential customers.
Cali BBQ's Recipe for Authentic Engagement | EntrepreneurAuthentic storytelling and vulnerability are key to online business connection.Entrepreneurs should leverage technology for digital hospitality learning from their experiences.
Social Media Spring Cleaning [Infographic]Review and refine your social media strategy as a new year approaches for better alignment and effectiveness.
How to make a side hustle look professional on InstagramUtilizing Instagram for side hustles requires strategic account setup, branding, and effective bios to engage potential customers.
Cali BBQ's Recipe for Authentic Engagement | EntrepreneurAuthentic storytelling and vulnerability are key to online business connection.Entrepreneurs should leverage technology for digital hospitality learning from their experiences.
Social Media Spring Cleaning [Infographic]Review and refine your social media strategy as a new year approaches for better alignment and effectiveness.
What Brands And Content Creators Stand To Lose If TikTok Goes DarkTikTok plays a crucial role in luxury marketing by facilitating both brand engagement and immediate sales.
Why you should try not to go viral in 2025Targeting specific audiences on social media is more effective than aiming for virality.Successful social media strategies depend on knowing your niche and delivering tailored messages.
Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategyCurrys' shift to an entertainment-first social media strategy enhances customer engagement and brand differentiation from online retailers.
These 5 brands are building superfans through authentic engagementInnovative marketing strategies by Applebee's and Beachwaver effectively engage younger audiences, driving significant growth and brand presence.
How Crocs unapologetically stanned fans with CroctoberThe Croctober campaign successfully engaged Crocs' loyal fanbase by celebrating their creativity and launching a product based on fan input.
What Brands And Content Creators Stand To Lose If TikTok Goes DarkTikTok plays a crucial role in luxury marketing by facilitating both brand engagement and immediate sales.
Why you should try not to go viral in 2025Targeting specific audiences on social media is more effective than aiming for virality.Successful social media strategies depend on knowing your niche and delivering tailored messages.
Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategyCurrys' shift to an entertainment-first social media strategy enhances customer engagement and brand differentiation from online retailers.
These 5 brands are building superfans through authentic engagementInnovative marketing strategies by Applebee's and Beachwaver effectively engage younger audiences, driving significant growth and brand presence.
How Crocs unapologetically stanned fans with CroctoberThe Croctober campaign successfully engaged Crocs' loyal fanbase by celebrating their creativity and launching a product based on fan input.
Meta is offering deals to creators to promote Instagram on TikTok, Snapchat and YouTube ShortsMeta is enticing creators with incentives to boost Instagram amidst TikTok's unavailability in the U.S.
LinkedIn Shows Breakdown of Profile Appearances with New 'Where You Appeared' Analytics - Lindsey GambleOptimizing visibility through detailed breakdowns can enhance creator engagement and interaction strategies.
Meta is offering deals to creators to promote Instagram on TikTok, Snapchat and YouTube ShortsMeta is enticing creators with incentives to boost Instagram amidst TikTok's unavailability in the U.S.
LinkedIn Shows Breakdown of Profile Appearances with New 'Where You Appeared' Analytics - Lindsey GambleOptimizing visibility through detailed breakdowns can enhance creator engagement and interaction strategies.
Harris' Bold Marketing Tactics in 2024The Harris campaign effectively utilized social media trends to connect with Gen Z voters, showcasing a shift in political outreach strategies.
AI Tools That Will Make Your Videos Go Viral InstantlyAI simplifies video creation by transforming text into engaging content.Photorealistic images enhance the quality of videos made with AI tools.Tools like Luma Labs Dream Machine boost visual appeal for viral potential.
Substack is trying to court displaced TikTok creatorsSubstack is targeting TikTok creators, offering support and incentives to transition their audiences and leverage diverse content formats on its platform.
I made $7,000 in 60 days with my 'faceless' side hustle - it only takes 10 minsYou can earn $3,500 a month on TikTok without showing your face by using creative content styles.
10 Instagram Mistakes to Avoid in 2025Embrace Instagram Reels for wider audience engagement and visibility, focusing on simpler, authentic content rather than perfection.
2025 Social Media Trends: Key Insights & Benchmark Report for TikTok, Instagram, YouTube - Lindsey GambleTikTok's engagement leads the platforms, emphasizing the importance of posting frequency.Instagram's images and carousels are becoming more powerful than Reels for outreach.User sharing is increasing; creating shareable content is essential for success.
Harris' Bold Marketing Tactics in 2024The Harris campaign effectively utilized social media trends to connect with Gen Z voters, showcasing a shift in political outreach strategies.
AI Tools That Will Make Your Videos Go Viral InstantlyAI simplifies video creation by transforming text into engaging content.Photorealistic images enhance the quality of videos made with AI tools.Tools like Luma Labs Dream Machine boost visual appeal for viral potential.
Substack is trying to court displaced TikTok creatorsSubstack is targeting TikTok creators, offering support and incentives to transition their audiences and leverage diverse content formats on its platform.
I made $7,000 in 60 days with my 'faceless' side hustle - it only takes 10 minsYou can earn $3,500 a month on TikTok without showing your face by using creative content styles.
10 Instagram Mistakes to Avoid in 2025Embrace Instagram Reels for wider audience engagement and visibility, focusing on simpler, authentic content rather than perfection.
2025 Social Media Trends: Key Insights & Benchmark Report for TikTok, Instagram, YouTube - Lindsey GambleTikTok's engagement leads the platforms, emphasizing the importance of posting frequency.Instagram's images and carousels are becoming more powerful than Reels for outreach.User sharing is increasing; creating shareable content is essential for success.
Tik Tok: How 'going viral' changed the Welsh restaurant businessA robust online presence is crucial for business success, especially in the food industry.Viral moments can significantly boost in-store traffic and online engagement.
Jenna Kutcher's Guide to Selling Products on Pinterest (It's Not Just for Bloggers!)Utilize your time effectively to build a successful business.Recognize Pinterest as a powerful tool beyond inspiration for business growth.
Entrepreneurs Use Social Media All Wrong. Instead of Creating Content, Treat Your Profile Like A Sales Page | EntrepreneurFocusing on engagement metrics like likes can detract from real sales opportunities; profiles should serve as direct sales tools.
Tik Tok: How 'going viral' changed the Welsh restaurant businessA robust online presence is crucial for business success, especially in the food industry.Viral moments can significantly boost in-store traffic and online engagement.
Jenna Kutcher's Guide to Selling Products on Pinterest (It's Not Just for Bloggers!)Utilize your time effectively to build a successful business.Recognize Pinterest as a powerful tool beyond inspiration for business growth.
Entrepreneurs Use Social Media All Wrong. Instead of Creating Content, Treat Your Profile Like A Sales Page | EntrepreneurFocusing on engagement metrics like likes can detract from real sales opportunities; profiles should serve as direct sales tools.
Council Post: Responding To Viral Customer Complaints: 15 Expert Tips For BrandsBrands must act swiftly to mitigate the impact of negative complaints going viral, ensuring transparency and accountability to restore consumer trust.
A B2B brand's award-winning guide to winning on TikTokOgilvy and CDW won an award for their TikTok campaign boosting Microsoft Surface device consideration among ITDMs.
Council Post: How B2B Brands Can Leverage Employee-Generated Content In 2025Employee-generated content (EGC) is transforming marketing by making employees active storytellers that enhance brand engagement and authenticity.
A B2B brand's award-winning guide to winning on TikTokOgilvy and CDW won an award for their TikTok campaign boosting Microsoft Surface device consideration among ITDMs.
Council Post: How B2B Brands Can Leverage Employee-Generated Content In 2025Employee-generated content (EGC) is transforming marketing by making employees active storytellers that enhance brand engagement and authenticity.
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their PlaybooksThe potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.
7 Top Creator Partnerships of 2024 That Made a SplashBrands started to view creators as authentic partners rather than just influencers, leading to successful collaborations and sales.Successful campaigns this year demonstrated the effectiveness of trusted creator collaborations in the marketing space.
How to do influencer marketing in the financial services industry - TearsheetFintechs outpace traditional banks in social media engagement, risking connection with younger consumers.
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their PlaybooksThe potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.
7 Top Creator Partnerships of 2024 That Made a SplashBrands started to view creators as authentic partners rather than just influencers, leading to successful collaborations and sales.Successful campaigns this year demonstrated the effectiveness of trusted creator collaborations in the marketing space.
How to do influencer marketing in the financial services industry - TearsheetFintechs outpace traditional banks in social media engagement, risking connection with younger consumers.
Council Post: Social Design: How To Create A Branded Instagram AestheticBrands must develop a clear identity and aesthetic to succeed on Instagram.Understanding your target audience is crucial for Instagram success.
Instagram has shut down a program that paid creators for ads placed on their profilesInstagram has shut down its creator monetization program for ads placed between posts after limited success.
Meta Is Making Instagram Political AgainInstagram is prioritizing political content recommendations to boost user engagement, signaling a shift from its previous avoidance of political discussions.
Instagram has shut down a program that paid creators for ads placed on their profilesInstagram has shut down its creator monetization program for ads placed between posts after limited success.
Meta Is Making Instagram Political AgainInstagram is prioritizing political content recommendations to boost user engagement, signaling a shift from its previous avoidance of political discussions.
Marketers' 2025 priorities: AI, social listening, and creator partnershipsMarketers are shifting focus from broad AI concepts to practical applications that address specific challenges.The emphasis is on personalization using AI algorithms based on consumer behavior.
Three quarters of ousted Tory MPs eyeing a return to WestminsterThree quarters of ex-Conservative MPs are planning a comeback, reflecting a significant desire among former members to re-enter politics.The Conservatives Together group is focusing on improving party strategy and outreach, particularly towards younger voters, in response to past electoral failures.
4 resolutions that will move your career and business forwardFocus on career-driven resolutions this New Year.Transform personal branding by shifting perspectives.Use social media to share your professional insights.
Universal Lessons That Will Increase Brand Longevity (2024) - ShopifyNUDESTIX successfully established itself as a global beauty brand by prioritizing community engagement and authentic interactions with its customers.
How To Build Your Law Firm's Online ProfileA strong web presence is crucial for entrepreneurial lawyers.Community marketing and social media are effective for law firms.Adhering to ethical guidelines is important when marketing.Rebranding can allow law firms to evolve and attract clients.
Junior Dev Rel at Vue School (full-time) at Vue SchoolBitterBrains aims to empower developers by providing accessible education through platforms and events.
Universal Lessons That Will Increase Brand Longevity (2024) - ShopifyNUDESTIX successfully established itself as a global beauty brand by prioritizing community engagement and authentic interactions with its customers.
How To Build Your Law Firm's Online ProfileA strong web presence is crucial for entrepreneurial lawyers.Community marketing and social media are effective for law firms.Adhering to ethical guidelines is important when marketing.Rebranding can allow law firms to evolve and attract clients.
Junior Dev Rel at Vue School (full-time) at Vue SchoolBitterBrains aims to empower developers by providing accessible education through platforms and events.
Battle of the beauty socials: How brands can succeed across platformsBrands should align social media posts with their core identity to ensure effective engagement.
Ad revenue or subscriptions: What's more viable to Snap's success as a business?Snapchat's subscription service is enhancing revenue and user engagement by offering unique features, distinguishing itself from competitors.Snap's approach to subscriptions focuses on user creativity and connection rather than just ad-free experiences.
LinkedIn Tests a New Feed Design Featuring Larger, More Prominent Videos - Lindsey GambleVideos are now more immersive on LinkedIn, enhancing their visibility and engagement compared to traditional text posts.
Battle of the beauty socials: How brands can succeed across platformsBrands should align social media posts with their core identity to ensure effective engagement.
Ad revenue or subscriptions: What's more viable to Snap's success as a business?Snapchat's subscription service is enhancing revenue and user engagement by offering unique features, distinguishing itself from competitors.Snap's approach to subscriptions focuses on user creativity and connection rather than just ad-free experiences.
LinkedIn Tests a New Feed Design Featuring Larger, More Prominent Videos - Lindsey GambleVideos are now more immersive on LinkedIn, enhancing their visibility and engagement compared to traditional text posts.
Elon Musk's X lifts price for premium-plus tier to pay creatorsX raises premium-plus plan price to enhance creator compensation.Subscription fees will now play a critical role in how creators are paid.
Is it still worth scheduling posts on X? Elon Musk's advice changes the gameX's algorithm deprioritizes posts with links, impacting social media strategies reliant on link sharing.
Elon Musk's X lifts price for premium-plus tier to pay creatorsX raises premium-plus plan price to enhance creator compensation.Subscription fees will now play a critical role in how creators are paid.
Is it still worth scheduling posts on X? Elon Musk's advice changes the gameX's algorithm deprioritizes posts with links, impacting social media strategies reliant on link sharing.
Prepping for the end of TikTokTikTok's potential ban threatens the livelihoods of influencers and the creator economy, highlighting its importance in the digital marketing landscape.
How 'English Teacher' star Brian Jordan Alvarez danced his way to success with shirtless viral videosBrian Jordan Alvarez's unorthodox TikTok strategy of dance videos has unexpectedly boosted awareness and viewership for his show 'English Teacher.'
Prepping for the end of TikTokTikTok's potential ban threatens the livelihoods of influencers and the creator economy, highlighting its importance in the digital marketing landscape.
How 'English Teacher' star Brian Jordan Alvarez danced his way to success with shirtless viral videosBrian Jordan Alvarez's unorthodox TikTok strategy of dance videos has unexpectedly boosted awareness and viewership for his show 'English Teacher.'
2024 was the year Reddit made a play for social media's organic sports crownReddit's sports fan communities saw a 35% engagement increase in 2024, driven by significant sporting events and strategic collaborations.
5 Takeaways From Kendrick Lamar's Surprise New Album GNXKendrick Lamar's anti-rollout strategy created significant cultural impact, including a rap feud with Drake and the release of his new album 'GNX'.
The Best Time to Post on Social Media in 2024: Every Major PlatformThe best times to post on social media are crucial for maximizing engagement and content visibility.
Free Google Sheets Social Media Calendar Templates | ClickUpA content calendar is essential for optimizing social media strategy and organization.Google Sheets templates can significantly improve the coordination of social media posts for individuals and teams.
10 Social Media Planners You Can Start Using Today [FREE]A strong social media presence relies on a well-structured plan aligned with campaigns and strategy.monday.com and ClickUp are effective tools for managing social media content and team collaboration.
Free Google Sheets Social Media Calendar Templates | ClickUpA content calendar is essential for optimizing social media strategy and organization.Google Sheets templates can significantly improve the coordination of social media posts for individuals and teams.
10 Social Media Planners You Can Start Using Today [FREE]A strong social media presence relies on a well-structured plan aligned with campaigns and strategy.monday.com and ClickUp are effective tools for managing social media content and team collaboration.
Boost Word-of-Mouth Marketing by Tapping into This Hidden Opportunity | EntrepreneurDark social sharing significantly impacts small business marketing by utilizing private communication channels, complicating traditional tracking methods.
Dude Perfect went from YouTube to raising $100M. Here's how its new CEO wants to grow the brandDude Perfect has grown from a YouTube channel to a major media brand, leveraging social media for expansive growth and fan connection.
Should brands be so online? Nutter Butter's extreme social persona speaks to changing brand dynamicsBrands are shifting from polished content to embracing chaos and subcultures on social media.
Creators weigh content decisions and costs of election-driven marketing blackoutBrands and creators are pausing or adjusting content strategies around the upcoming U.S. presidential election.
5 reporting mistakes holding you back-and what to change to win stakeholders overRegular reporting presents a strategic opportunity to showcase your work's value and impact to stakeholders.
Revolving Door Agency Moves: Buddy Media Group, Milk Agency, MoreThe marketing landscape is evolving with significant account wins and strategic acquisitions aimed at enhancing brand strategies and client services.
How the Biden-Harris administration revitalized the White House's digital strategyThe Biden-Harris administration effectively utilizes social media for communication, facing challenges in maintaining a cohesive message ahead of elections.