#social-media-strategy

#social-media-strategy

The link in bio on Instagram is crucial for driving conversions, sales, and web traffic.

Utilize your Instagram link in bio strategically to lead viewers to blog posts, product pages, email subscription forms, or landing pages. [ more ]

Planning content in advance is essential for an effective social media marketing strategy. [ more ]

Executives from major publications are not overly concerned about the potential TikTok ban, as they have strong audience development strategies on other platforms. [ more ]

Photographers should focus on building a strong social media strategy beyond visuals to connect with audiences and secure bookings. [ more ]

Launching a podcast and social media push is part of Nicole Shanahan's media strategy to engage young voters and establish herself as a politician. [ more ]

Social media is a powerful tool for entrepreneurs to establish themselves as thought leaders and connect with their audience and fellow business leaders. [ more ]

HubSpot's social strategy shift to a more casual, meme-ified approach targeting Gen Z and millennials has proven successful with significant growth on LinkedIn. [ more ]

Having a strong presence on social media is crucial for agencies to expand client base and showcase expertise. [ more ]

91% of consumers want more online video content from brands

Identify audience preferences and tailor video content to platform norms [ more ]

President Biden is trying to engage younger voters on TikTok to improve his polling numbers among this demographic.

The challenges of engaging with younger voters on TikTok include navigating through sensitive issues like Gaza, addressing concerns about his age, and dealing with opposition from supporters of former President Trump. [ more ]

Marketers are focusing on brand refreshes to appeal to younger consumers like Gen Z.

Fanta modernized its brand and product, emphasizing social media and digital experiences. [ more ]

Strategic groundwork is essential before implementing B2B influencer marketing tactics.

Examples of B2B influencer marketing tactics include featuring expert insight, influencer tagging and mentions, influencer takeovers, promotion of products/features/assets, and employee advocacy. [ more ]

Start by understanding your target audience and creating the best customer experience.

Focus on speed-to-market and prioritize incorporating a robust analytics tool.

Conduct market research to tailor strategies and optimize websites.

Invest in a strong social media strategy to build brand awareness and drive engagement. [ more ]

The Art Newspaper is hiring a Social Media Producer to expand its social media presence

The Social Media Producer will be responsible for creating and publishing content across various social media channels [ more ]

A swipe file is a collection of curated content that serves as a source of inspiration and ideas.

A swipe file can streamline the ideation process, help understand trends, and shape social media strategy. [ more ]

Mizzen+Main targets men in their late 20s and early 30s who want to dress stylishly without adhering to traditional brands.

The company's social media strategy focuses on creating viral content to attract new customers and encourage repeat purchases. [ more ]

Having a large audience is crucial for business growth and success.

ChatGPT can help in finding and engaging with your target audience.

Focus on specific platforms where your ideal customers spend time.

Redirect people from dormant accounts to active ones. [ more ]

Mediaite is hiring a Social Media Manager to expand their presence on social platforms like Facebook, Twitter, and Instagram.

The ideal candidate will have expertise in social media, news, and the Mediaite voice.

Responsibilities include writing social media posts, developing strategies, monitoring engagement, promoting content, and analyzing competitors. [ more ]