#social-media-strategy

#social-media-strategy

For many legal professionals, the idea of using social media for marketing can feel, at best, undignified, and at worst, like a potential ethical minefield. The traditional pillars of legal marketing-referrals, networking, and community events-have been the standard for generations. But in 2025, the way potential clients find and vet an attorney has fundamentally changed. Their journey almost always starts with a search engine and a scroll through social media.

For decades, the formula for selling cars was straightforward: a big, visible lot, a catchy radio jingle, and a friendly salesperson ready to greet customers as they arrived. But the car-buying journey has fundamentally changed. Today, that journey almost always begins online, with weeks or even months of research happening on a phone or a laptop long before a customer ever sets foot on your property.

Patients today are forming opinions about healthcare providers long before stepping through the door. Social media platforms like Facebook, Instagram and even TikTok have evolved into hubs where patients search for symptoms, explore provider reviews and form first impressions long before booking an appointment. Market.us highlights this shift, projecting that virtual health services will grow from $8.7 billion in 2023 to over $50.9 billion by 2032.

ChatGPT needs to know your writing style and vibe. Without that, there's no personality to your posts. They'll read like anyone could have written them.

Instead, you need your client's exact words. Your best clients already told you how you took them from stuck to successful.

The difference between LinkedIn accounts that grow and those that stagnate is a consistent strategy, one that is committed to for years.

Using "Video to Blog," you can transform YouTube videos into at least five distinct content formats, ensuring platform-specific engagement and consistency. This transforms long-form videos into blog posts, social media updates, and email campaigns effortlessly.

Selling flags online can be done well if you have a specific goal in mind for your social media strategy. Setting your goal can start to open up a roadmap of what you need to do and where you need to take your social media in order to meet the goal.

This is where the disconnect between content creation and content distribution becomes painfully clear.

It's really hard for a lot of entrepreneurs who don't have built-in audiences to be able to affordably scale brand awareness and that customer base. Entrepreneurs who don't have the reach and aren't interested in putting themselves out there have to be really smart and strategic about the types of influencers they align themselves with.

That [sales figure] is a huge testament to the community that's been built around the brand.

Every social platform is a little bit different. Instagram is still a little bit more of the curation, the lifestyle, the business card of the brand, if you will.

Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.

Influencer marketing is something that's become more important for us recently. We recognize the importance that they have in driving a recommendation and connecting with consumers.

Platforms like YouTube and TikTok reward videos that spark reactions. If people don't watch until the end, tap that like button, or leave a comment, your video gets quietly buried.