"The way people buy cars has fundamentally changed. The customer journey starts long before they ever step onto your lot, beginning with online research and a digital vetting process. In this new landscape, trust is the most valuable currency a dealership has, and the best place to build that trust is on social media. Too often, however, dealership social media feeds are a monotonous stream of inventory photos and sales promotions-a digital version of the classic newspaper ad."
"To truly connect with your local community, you need to think less like a salesperson and more like a neighbor. The key is to create a social media presence that provides value, celebrates your community, and humanizes your brand. For a dealership, becoming a true community hub online is the most powerful way to build a loyal customer base that trusts you long before they ever need a new car."
The way people buy cars has shifted to a long digital customer journey that begins with online research and digital vetting. Trust is the most valuable currency for a dealership, and social media is the best place to build that trust. Dealership feeds that rely on inventory photos and sales promotions feel like newspaper ads. Dealerships should act like neighbors by providing value, celebrating the community, and humanizing the brand. Becoming a community hub online builds a loyal customer base that trusts the dealership before needing a new car. Spotlighting staff through regular features and celebrating work anniversaries strengthens familiarity and trust.
Read at Social Media Explorer
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