OpenX Integrates S&P Global Mobility's Polk Automotive Solutions - ExchangeWire.com
OpenX integrates with Polk Automotive Solutions to enhance automotive advertising effectiveness, enabling real-time campaign attribution tied to vehicle transactions.
TikTok Outlines Benefits for Automotive Marketers in New Whitepaper
The digital transformation has led to 'popcorn thinking,' which has indirectly shaped a non-linear journey. Potential customers navigate circular loops, freely entering or exiting any phase.
How is the next chapter in contextual shifting gears for automotive marketers?
The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.