#automotive-marketing

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Cars
fromInsideHook
2 weeks ago

A Los Angeles Exhibit Chronicles the Timeless Appeal of the Mustang

Ford opened 'American Icon: A Mustang Immersive Experience' in Los Angeles combining Mustang history, immersive attractions, and brand marketing to attract fans and younger buyers.
Cars
fromLos Angeles Times
2 weeks ago

The Ford Mustang gets the theme park treatment in L.A. Can experiences get Gen Z to buy cars?

The Mustang is presented as an iconic, romanticized symbol of American freedom, revived through immersive, nostalgia-driven experiences aimed at attracting younger consumers.
Cars
fromThe Drum
2 months ago

BMW and MG ads banned over zero-emissions claims

Advertisers must specify that zero-emission claims for electric vehicles refer only to driving, not manufacturing or charging emissions.
Marketing tech
fromMarketing Dive
3 months ago

From keyword to dialogue: How Hyundai optimizes for AI-driven search

Hyundai is shifting to conversational, AI-driven marketing focused on search engagement and word-of-mouth participation amid rising AI search and clickless queries.
Social media marketing
fromSocial Media Explorer
3 months ago

6 Social Media Ideas for Dealerships to Connect with Local Customers - Social Media Explorer

Build trust by humanizing your dealership on social media, focusing on community engagement and people rather than inventory-focused promotions.
Marketing
fromAdExchanger
3 months ago

Shifting Gears, With The CMO Of Genesis Motor America | AdExchanger

Amy Marentic leverages engineering and 28-year Ford experience to lead data-driven marketing at Genesis, targeting broader appeal among women and families.
Music
fromInsideHook
4 months ago

Rolls-Royce Re-Enacted a Legendary Keith Moon Stunt

Rolls-Royce submerged a Phantom in a swimming pool during its 100th anniversary celebration, evoking rock-music mythology about Keith Moon.
E-Commerce
fromExchangewire
4 months ago

OpenX Integrates S&P Global Mobility's Polk Automotive Solutions - ExchangeWire.com

OpenX integrates with Polk Automotive Solutions to enhance automotive advertising effectiveness, enabling real-time campaign attribution tied to vehicle transactions.
Marketing tech
fromSocial Media Today
7 months ago

TikTok Outlines Benefits for Automotive Marketers in New Whitepaper

TikTok is a crucial platform for car dealers due to its significant impact on driving inquiries and engaging potential auto buyers.
Marketing tech
fromThe Drum
8 months ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
Media industry
fromDigiday
8 months ago

How Hyundai's CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

Automotive marketers prioritize flexibility and speed to navigate uncertainties and consumer concerns over vehicle pricing due to potential tariffs.
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