#automotive-marketing

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fromSocial Media Today
3 months ago

TikTok Outlines Benefits for Automotive Marketers in New Whitepaper

The digital transformation has led to 'popcorn thinking,' which has indirectly shaped a non-linear journey. Potential customers navigate circular loops, freely entering or exiting any phase.
Marketing tech
Marketing tech
fromThe Drum
3 months ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
Media industry
fromDigiday
3 months ago

How Hyundai's CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

Automotive marketers prioritize flexibility and speed to navigate uncertainties and consumer concerns over vehicle pricing due to potential tariffs.
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