#automotive-marketing
#automotive-marketing

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TikTok Outlines Benefits for Automotive Marketers in New Whitepaper

The digital transformation has led to 'popcorn thinking,' which has indirectly shaped a non-linear journey. Potential customers navigate circular loops, freely entering or exiting any phase.

Marketing tech

fromThe Drum

1 month ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.

fromDigiday

1 month ago

How Hyundai's CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

When affordability is a peak concern for customers, we want to reassure them. Our Georgia and Alabama plants highlight our commitment to American-made vehicles.

Media industry

Marketing tech

fromArs Technica

3 months ago

In-car advertising glitch may be preview of a distracting future

In-vehicle advertisements in cars are becoming more prevalent, highlighting a growing trend in automotive marketing practices.

Cars

fromIndependent

3 months ago

Ellen Coyne: Beastly 4x4 trucks have no business being on roads in urban areas

The Ford Ranger Raptor 4x4 is marketed as an exceptionally tough pick-up truck, creating a significant presence on the road.