"Gail Moody-Byrd, vice president of marketing at LinkedIn Sales Solutions, believes that with decision-makers taking a more active role and seeking information, the platform "can empower sales and marketing professionals to navigate the rapidly evolving buyer and seller landscape. Harnessing LinkedIn's insights equips sellers with the necessary intelligence to engage meaningfully and effectively within brief windows of influence, ensuring relevance in every interaction.""
"It's easy to forget that social media isn't that old - it's only 17 years ago that Facebook unveiled Facebook ads, and the best approaches and tactics are always evolving. They all start with good strategy. Crafting a winning social media strategy Simply being present on social media isn't enough. To truly stand out, agencies need to develop a comprehensive social media strategy that aligns with their business obj"
Social media is a critical channel for agencies to connect with relevant audiences, build brand awareness, and generate inbound leads. Decision-makers increasingly use social platforms to research partners, review insights, and examine case studies that inform their business strategies and career development. LinkedIn's billion-user scale amplifies the opportunity for agencies to showcase expertise and attract prospects. Effective social media performance requires a robust strategy rather than mere presence. Tactics and approaches continue to evolve, so agencies must harness platform insights and craft comprehensive strategies aligned with business objectives to engage meaningfully and grow client bases.
Read at The Drum
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