"It's hard to overstate how important speed and experimentation are to finding marketing success. And that's not just good advice for brand-building on TikTok, either. These days, if you're fundamentally too slow and too scared, you'll find yourself always playing catch up, basically setting your marketing budget on fire. But with the right mindset, you'll not only earn success with TikTok audiences but also on whatever big platform comes next."
"While other brands either still see social media as a secondary responsibility for junior staff to run or wrap themselves in layers of rules and approvals, Duolingo moves at the speed of memes and culture. It understands that audiences aren't waiting around for you to "align on messaging." The proof of its approach lies in an 800+ percent increase in their market value since it began its social strategy."
Speed and experimentation are essential to marketing success; slow, risk-averse teams waste budget and fall behind platform trends. Duolingo adopted a fearless social strategy beyond TikTok, embracing memes, culture, and rapid iteration to reach large audiences. The approach correlated with an 800+ percent increase in market value after launching the social strategy, demonstrating measurable business impact beyond brand awareness. The company assembled social-media platform specialists rather than traditional marketing veterans and granted them freedom to test unconventional ideas, learn quickly, and double down on what works. Brands should build specialized teams and remove approval friction to stay ahead of future platforms.
Read at Inc
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