#duolingo
#duolingo

'It's creativity, it's not media budget': How Duolingo's CMO Manu Orssaud advertised around the Super Bowl

Duolingo aired its first-ever regional Super Bowl commercial featuring its iconic green owl mascot.

Duolingo is leveraging cultural moments and taking bigger swings at traditional advertising to establish itself as a credible brand in the language-learning space. [ more ]

www.cnn.com

Duolingo lays off staff as language learning app shifts toward AI | CNN Business

Duolingo has laid off around 10% of its contract workers as it shifts to rely more on artificial intelligence.

The company plans to use AI for tasks such as creating sentences for courses, producing translations, and reviewing user error reports. [ more ]

Engadget

Duolingo lays off contractors as it starts relying more on AI

Duolingo has cut 10 percent of its contractors and is using AI tools to handle their tasks.

The company is using AI to create new content, generate voices for users, and provide premium features. [ more ]

morelanguage-learning

The Motley Fool

2024 Will Be the Year of AI. 2 Top Stocks I Expect to Surge. | The Motley Fool

AI is the driving force behind promising tech stocks in 2024.

The Trade Desk and Duolingo are expected to unleash game-changing AI products with lucrative results. [ more ]

Futurism

Duolingo Fires Translators in Favor of AI

Duolingo is cutting 10% of its contracted translators as it integrates generative AI into its services.

AI is contributing to the reduction of Duolingo's contract workforce. [ more ]

moreai

InfoQ

1 month ago

DevOps

QCon London: How Duolingo Sent 4 Million Push Notifications in 6 Seconds During the Super Bowl Break

Duolingo utilized AWS architecture for massive push notifications during Super Bowl marketing.

The company built a microservices-based platform to cater to a large user base and leveraged AWS services effectively. [ more ]

Adweek

1 month ago

Duolingo's Masterminded Social Listening Tactics

Duolingo's social media success is driven by listening to the community and focusing on resonating content.

Duo, Duolingo's mascot, originated as a meme created by the audience, showcasing the power of community engagement. [ more ]

www.fastcompany.com

2 months ago

Today's top business headlines: Duolingo soars, UMG versus TikTok, Best Buy's turnaround strategy

Duolingo's stock rose over 20% after announcing a 44% revenue increase in 2023 and plans to integrate AI further.

Best Buy is focusing on revamping stores, paid membership services, and app personalization to attract more customers. [ more ]

Digiday

Duolingo's head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes

Duo, the brand mascot for Duolingo, has gained popularity on TikTok by using a unique and unhinged social media strategy.

The company plans to explore other character personalities from the Duolingo universe in the future. [ more ]

LGBTQ Nation

2 months ago

NYC LGBT

Russia investigates Duolingo for spreading "traumatizing" LGBTQ+ content

Russian watchdog receiving complaint about Duolingo promoting LGBT content

Duolingo includes LGBTQ+ characters and stories in lessons [ more ]

Figma

UX design

The Anatomy of a Super Bowl Ad | Figma Blog

Duo, the Duolingo owl mascot, starred in a bold five-second Super Bowl ad with an absurd concept to generate conversation and engagement.

Duolingo's decision to run a Super Bowl ad was driven by a desire to be part of culture and capitalize on a huge audience for increased virality. [ more ]

PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news

SF LGBT

Russian media watchdog investigating Duolingo over 'LGBT propaganda'

Russia's media watchdog, Roskomnadzor, is investigating Duolingo for allegedly spreading 'LGBT propaganda'.

The investigation follows Russia's strict anti-LGBTQ+ laws and a complaint filed by a 'human rights' group. [ more ]

www.fastcompany.com

Duolingo sheds some human workers as AI threatens to upend the $65 billion translation industry

The translation industry is undergoing a significant change due to the rise of AI tools.

Language-learning app Duolingo has reportedly offboarded a large number of its translation contractors as AI can perform translations faster and at lower cost. [ more ]

PYMNTS.com - What's next in payments and commerce

AI's Future Indistinguishable From the Future of Work

Marietje Schaake, international policy director at Stanford University Cyber Policy Center, calls for a tax on AI companies to offset labor disruptions caused by AI.

The integration of AI within the enterprise raises the question of whether AI is a co-pilot or a replacement for human employees. [ more ]

Semafor

Duolingo cuts contractors as it further embraces AI | Semafor

Duolingo is cutting about 10% of its contractor workforce.

The company said that AI is not the sole reason for the job cuts. [ more ]

The Motley Fool

5 months ago