Luis von Ahn's declaration of Duolingo being "AI-first" triggered a backlash among its loyal community, causing many users to feel betrayed. The memo mandating teams to demonstrate that AI couldn't handle tasks before hiring created a rift with users who valued the app's human touch. Additionally, von Ahn's suggestion that AI might soon replace human teachers further alarmed a community already apprehensive about automation. Although thousands unfollowed the brand, Duolingo still anticipates strong user growth and significant revenue, revealing a complexity in the relationship between brand identity and technological advancement.
Luis von Ahn's declaration of Duolingo as "AI-first" led to a cultural backlash, as users felt their connection to the brand was undermined by a focus on efficiency over empathy.
The memo requiring teams to prove AI could not perform a job before hiring shocked a loyal community, resulting in thousands of unfollows on social media.
Von Ahn's comments on the potential of AI outpacing human teachers struck a nerve, emphasizing a perceived neglect of education's humanistic aspects.
Despite the backlash and negative sentiment, Duolingo still projects significant revenue growth, highlighting a complexity in the response to its AI strategy.
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