"Duolingo is introducing its own mobile ads platform."
"The company says the ads will be "playful and infused with the signature charm of Duolingo's cast of characters.""
"Early companies on board include Adobe, Intrepid Travel, and Universal Pictures."
Duolingo is launching a dedicated mobile ads platform to host brand advertising within its app environment. Ads will be playful and infused with the signature charm of Duolingo's cast of characters. Early advertisers signed on include Adobe, Intrepid Travel, and Universal Pictures, indicating interest from tech, travel, and entertainment sectors. The platform aims to monetize user engagement through character-driven, app-native creative formats that integrate with language-learning experiences. Specific targeting features, pricing, and broader rollout timelines were not detailed.
Read at The Verge
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