Zaria Parvez announced departure from her role as senior global social media manager to pursue another social media role. Parvez found greater career success when she blurred the boundary between work and personal life, prioritizing constant availability and creative output. Running Duolingo's large, edgy social account produced significant anxiety, exhaustion, and required medical leave. Parvez reported sleeping about three hours per night while trying to maintain creativity and solo management of the account. Duolingo's marketing leverages a consistent, authentic-feeling green owl mascot and taps viral, country-specific trends across TV, YouTube, and TikTok. The account's approach resonated strongly with Gen Z and contributed to rapid follower growth and cultural visibility.
There was a lot of, 'I'm not gonna check Slack after 5. I'm going to actually work a 40-hour week,'
But I will say, when I didn't separate my life from my work, I succeeded far more in my role. That's a hard truth.
Last year when I went on medical leave. I was really confused and exhausted,
I would get three hours of sleep at night. I would be incessantly trying to figure out, how do I be creative in all the best ways? How do I do this on my own?
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