"Aspiring Spanish speakers are flocking to learn the language in the wake of Bad Bunny's Super Bowl LX halftime show. A spike in Duolingo activity preceding the much-heralded all-Spanish set hadn't changed much by Tuesday, though the language-app company acknowledged it is too soon to know whether that will stick. Is this what a one-night stand feels like? Duolingo quipped on X about whether the interest would translate to an actual relationship."
"The initial stats were promising, as indicated by postgame Google search trends reported by the website Canada Sports Betting. Surveying several Google Trends search terms referencing Bad Bunny and learn Spanish, oddsmakers detected major spikes in Spanish-related curiosity, the site reported. This showed a 122% increase in searches for learn Spanish in the U.S. during the 24 hours following the Super Bowl, and a 96% increase in Canada."
"People were cramming ahead of Sunday's performance even before the Puerto Rican performer, whose given name is Benito Antonio Martinez Ocasio, joked on Saturday Night Live in October that viewers had four months to learn the language. The quip fired up fans and foes, with adherents scrambling to learn enough Spanish to at least follow along, often using Bad Bunny's lyrics to teach themselves"
Aspiring Spanish speakers are flocking to learn Spanish following Bad Bunny's all-Spanish Super Bowl halftime show. Duolingo recorded a pregame spike in activity but called it too soon to know if interest will persist. Google Trends data showed a 122% increase in U.S. searches for "learn Spanish" and a 96% increase in Canada in the 24 hours after the game. New Hampshire led U.S. curiosity for Bad Bunny lyrics and translations. Fans used Bad Bunny lyrics to study, while Babbel warned that lesson content may not match daily language needs. Bad Bunny's Grammy win and existing Spanish-speaking populations contextualize the surge.
Read at www.mercurynews.com
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