"The Duolingo app offers more than 40 different languages.Cheng Xin (Getty Images) Bad Bunny's performance during the Super Bowl LX halftime show has increased interest in Spanish. The language learning app Duolingo, one of the most popular worldwide, recorded a 35% increase in students learning the language compared to last week, just as the Puerto Rican artist walked toward one of the exits of the field of the Levi's Stadium and sang Debi tirar mas fotos de cuando te tuve."
"The platform shared a graph on its X account showing how, at around 17.00 on Sunday, February 8, there was a slight decline in the use of the app and, after 20.00, a significantly high peak. Is this what a one-night stand feels like? the message humorously asks, a characteristic feature of its marketing strategy. Users on X also shared screenshots of the notification they received when Bad Bunny's performance ended: Are you having trouble with Spanish? I can help you."
Spanish ranks as the second-most popular language worldwide, behind English. Bad Bunny's Super Bowl LX halftime performance generated a 35% increase in Duolingo students studying Spanish and produced a marked usage peak after 20:00 on February 8. Duolingo sent targeted notifications encouraging users to take lessons. The platform attracts over 80 million monthly users and about 24 million daily users. Duolingo offers more than 280 courses across over 40 languages and includes lessons in mathematics, music, and chess. Lessons are designed to last roughly three minutes, use game-like and social-media techniques, and aim for an 80% correct-answer rate per exercise.
Read at english.elpais.com
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