Duolingo is facing an existential crisis as Google Translate rolls out features to tutor users-and even handle live translation as a bonus
Briefly

Google added Gemini-powered AI features to Google Translate, including a beta "practice" option that creates custom lessons for English speakers learning Spanish or French and for Spanish, French, or Portuguese speakers improving English. The feature tailors lessons to user-written goals such as meeting a host family or going on vacation, and supports both listening and speaking practice with helpful hints and daily progress tracking. The functionality aims to provide more responsive, conversational practice and live translation capabilities. Duolingo shares briefly fell after the announcement but rebounded; Duolingo reports about 130 million active users and roughly 10% paying customers, and CEO Luis von Ahn clarified hiring pace while expressing limited concern about large-language models encroaching on the space.
Powered by its AI model Gemini, Google's new beta "practice" option will let English-speaking Google Translate users practice their Spanish or French with custom lessons designed to fit each learner's level of comprehension.
By writing out a learning goal, like getting to know a host family better or going on vacation, the app will tailor lessons to the user.
Shares of Duolingo fell 3% following Google's announcement before rebounding Wednesday as of midday.
"Just having conversations in French on something like ChatGPT gets pretty boring after a while. It d
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