Duolingo's CEO, Luis von Ahn, announced that the company has moderated its social media presence following negative reactions to his AI memo. He stated that this shift aimed to create a more positive sentiment on social media; however, it may have contributed to the company hitting the lower end of its growth forecast for daily active users, only achieving 40% growth. Despite this, Duolingo reported a 41% increase in revenue and reached record profitability, indicating strong financial performance overall.
The most important thing is we wanted to make the sentiment on our social media positive. We still are not posting the extremely edgy things that are more likely to go viral.
Stopped edgy posts helped turn social media sentiment positive, but this move may have hurt the company's daily active users in the quarter that ended in June.
Duolingo reported 40% growth in daily active users - at the lower end of the range - because of the controlled social media engagement.
We can't wait until the technology is 100% perfect. We'd rather be ahead of the curve and adjust as we go.
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