#ai-usage

#ai-usage

Only 24% of global brands map customer behavior and sentiment. Only 6% use customer insights for their product and brand approach.

50% of marketers rely on siloed point solutions or single-channel solutions, hindering personalized cross-channel experiences. [ more ]

Universal and TikTok have failed to reach a new agreement, leading Universal to cease licensing content to TikTok and TikTok Music services.

Universal accuses TikTok of offering a deal that undervalues music and hurts vulnerable artists. [ more ]

42.60% see brand websites as the most valuable channel

Only 7.59% prefer email as their most preferred marketing channel

85.30% of consumers are not interested in using AI when purchasing [ more ]

More than half of undergraduates use AI to help with their essays, with 1 in 4 using it to suggest topics and 1 in 8 using it to create content.

Teachers are also using AI to generate lesson plans and teaching materials, and one in three students using AI are unaware of its potential inaccuracies. [ more ]