Comscore has introduced monthly analytics on AI tool usage, revealing that over 30% of US individuals actively engage with AI each month. This new set of data encompasses 117 AI applications, including major players like ChatGPT, Microsoft Copilot, and Canva, providing crucial metrics for businesses and researchers. The analytics reflect a significant trend in AI adoption, offering essential insights into how these tools are influencing consumer behavior in the digital landscape, which is vital for brands and content creators to adapt and thrive.
This new data set not only illustrates the rapid adoption of AI tools, but also provides the foundational metrics needed to understand how this shift in consumer behavior is impacting the entire digital ecosystem.
More than 30% of people in the US actively use AI each month. The top AI tools on the desktop are OpenAI's ChatGPT, Microsoft Copilot, and the Canva designer.
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