Comscore Appoints Jackelyn Keller as CMOComscore has appointed Jackelyn Keller as chief marketing officer to enhance its media measurement strategies.
The JIC Certifies Comscore And VideoAmp As National TV Currencies | AdExchangerCertification of Comscore and VideoAmp as national TV currencies by JIC.iSpot's conditional certification and potential for full certification in the future.
Comscore Touts MRC Accreditation That Could Outshine Nielsen's | AdExchangerComscore gains MRC accreditation for national and local TV ratings, differentiating from Nielsen.Comscore's rigorous process for MRC accreditation highlights their commitment to providing a reliable TV ad currency alternative.
Comscore Adds Shorts Measurement into Expanded YouTube Data PartnershipShort-form videos like YouTube Shorts are highly shareable and capitalize on trending topics and viral content.Comscore's expansion includes measuring YouTube Shorts, CTV, desktop, and mobile viewership for marketers.
Comscore Adds Shorts Measurement Into Expanded YouTube Data PartnershipYouTube Shorts and CTV measurement expansion by ComscoreShort-form video popularity and e-commerce content shift
Comscore Adds Shorts Measurement into Expanded YouTube Data PartnershipShort-form videos like YouTube Shorts are highly shareable and capitalize on trending topics and viral content.Comscore's expansion includes measuring YouTube Shorts, CTV, desktop, and mobile viewership for marketers.
Comscore Adds Shorts Measurement Into Expanded YouTube Data PartnershipYouTube Shorts and CTV measurement expansion by ComscoreShort-form video popularity and e-commerce content shift