The JIC Certifies Comscore And VideoAmp As National TV Currencies | AdExchanger
Certification of Comscore and VideoAmp as national TV currencies by JIC.
iSpot's conditional certification and potential for full certification in the future.
How The Top Alternative TV Currencies Rank, According To Buyers | AdExchanger
The top TV currency contenders for 2024 are VideoAmp, iSpot, Comscore, and Nielsen
VideoAmp and iSpot are seen as more digital-savvy than Comscore
Co-viewing data is important for agencies in buying and measuring connected TV ads
Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting
The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session.
The JIC Certifies Comscore And VideoAmp As National TV Currencies | AdExchanger
Certification of Comscore and VideoAmp as national TV currencies by JIC.
iSpot's conditional certification and potential for full certification in the future.
How The Top Alternative TV Currencies Rank, According To Buyers | AdExchanger
The top TV currency contenders for 2024 are VideoAmp, iSpot, Comscore, and Nielsen
VideoAmp and iSpot are seen as more digital-savvy than Comscore
Co-viewing data is important for agencies in buying and measuring connected TV ads
Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting
The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session.