Comscore Debuts A Way To Turn Consumer Profile Data Into ID-Free Audiences | AdExchanger
Comscore's Data Partner Network uses AI to convert ID-based datasets into ID-free audience segments for privacy-friendly, predictive audience targeting.
Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC | AdExchanger
Comscore, iSpot and VideoAmp all reaffirmed last year's full certification and currency-grade readiness, according to the broadcaster-backed joint industry committee (JIC)'s mid-term audit.