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Comscore Appoints Jackelyn Keller as CMO

Comscore has appointed Jackelyn Keller as chief marketing officer to enhance its media measurement strategies.
#videoamp

The JIC Certifies Comscore And VideoAmp As National TV Currencies | AdExchanger

Certification of Comscore and VideoAmp as national TV currencies by JIC.
iSpot's conditional certification and potential for full certification in the future.

Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting

The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session.

The JIC Certifies Comscore And VideoAmp As National TV Currencies | AdExchanger

Certification of Comscore and VideoAmp as national TV currencies by JIC.
iSpot's conditional certification and potential for full certification in the future.

Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting

The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session.
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Comscore Touts MRC Accreditation That Could Outshine Nielsen's | AdExchanger

Comscore gains MRC accreditation for national and local TV ratings, differentiating from Nielsen.
Comscore's rigorous process for MRC accreditation highlights their commitment to providing a reliable TV ad currency alternative.
#youtube-shorts

Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership

Short-form videos like YouTube Shorts are highly shareable and capitalize on trending topics and viral content.
Comscore's expansion includes measuring YouTube Shorts, CTV, desktop, and mobile viewership for marketers.

Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership

YouTube Shorts and CTV measurement expansion by Comscore
Short-form video popularity and e-commerce content shift

Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership

Short-form videos like YouTube Shorts are highly shareable and capitalize on trending topics and viral content.
Comscore's expansion includes measuring YouTube Shorts, CTV, desktop, and mobile viewership for marketers.

Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership

YouTube Shorts and CTV measurement expansion by Comscore
Short-form video popularity and e-commerce content shift
moreyoutube-shorts
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