The joint industry committee's mid-term audit confirmed Comscore, iSpot, and VideoAmp's full certification, reinforcing their currency-grade readiness. The audit enhanced Comscore's certification to include personified demographics, one of three key deal types evaluated. Recommendations for improvements were made to all companies regarding younger demographics and transparency. The committee's guidelines ensure each company meets transactability standards, promoting confidence among media buyers and sellers. Importantly, all three companies are now evenly compared across the JIC's tested deal types, establishing their offerings' credibility in the marketplace.
Comscore, iSpot and VideoAmp all reaffirmed last year's full certification and currency-grade readiness, according to the broadcaster-backed joint industry committee (JIC)'s mid-term audit.
The audit also expanded Comscore's status to include approval for personified demographics, one of three core deal types that the JIC evaluates within its certification review process.
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