#ispot

[ follow ]
#comscore #videoamp #video-ad-measurement #data-misuse #lawsuit #edo #tv-upfront-deals #currency-certification
Marketing tech
fromAdExchanger
11 hours ago

A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse | AdExchanger

EDO misused iSpot's TV ad data to build competing measurement technology, and a jury awarded iSpot $18.3 million for contractual breaches.
fromAdExchanger
6 months ago

Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC | AdExchanger

Comscore, iSpot and VideoAmp all reaffirmed last year's full certification and currency-grade readiness, according to the broadcaster-backed joint industry committee (JIC)'s mid-term audit.
Television
Media industry
fromVariety
6 months ago

Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee

Three upstart media-measurement companies are ready to replace Nielsen according to the Joint Industry Committee audit.
[ Load more ]