Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger
Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger
Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
How The Top Alternative TV Currencies Rank, According To Buyers | AdExchanger
The top TV currency contenders for 2024 are VideoAmp, iSpot, Comscore, and Nielsen
VideoAmp and iSpot are seen as more digital-savvy than Comscore
Co-viewing data is important for agencies in buying and measuring connected TV ads
Why VideoAmp Stumbled In The Race To Replace Nielsen | AdExchanger
VideoAmp laid off 20% of its staff amid a reorg.
The company's alt TV currency business has not been growing as quickly as expected.
TV Measurement Returns To Earth | AdExchanger
TV measurement has hit a tipping point.
Challenging Nielsen is an uphill battle for alt currencies.
Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements | AdExchanger
Nielsen has filed its ninth patent infringement lawsuit against competitors in three years.
VideoAmp may face challenges due to the pending patent infringement case against it.
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger
Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger
Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
How The Top Alternative TV Currencies Rank, According To Buyers | AdExchanger
The top TV currency contenders for 2024 are VideoAmp, iSpot, Comscore, and Nielsen
VideoAmp and iSpot are seen as more digital-savvy than Comscore
Co-viewing data is important for agencies in buying and measuring connected TV ads
Why VideoAmp Stumbled In The Race To Replace Nielsen | AdExchanger
VideoAmp laid off 20% of its staff amid a reorg.
The company's alt TV currency business has not been growing as quickly as expected.
TV Measurement Returns To Earth | AdExchanger
TV measurement has hit a tipping point.
Challenging Nielsen is an uphill battle for alt currencies.
Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements | AdExchanger
Nielsen has filed its ninth patent infringement lawsuit against competitors in three years.
VideoAmp may face challenges due to the pending patent infringement case against it.