Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchangerParamount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchangerParamount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchangerParamount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchangerParamount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
The JIC Certifies Comscore And VideoAmp As National TV Currencies | AdExchangerCertification of Comscore and VideoAmp as national TV currencies by JIC.iSpot's conditional certification and potential for full certification in the future.
Snap Partners with VideoAmp for Improved Campaign TrackingSnapchat announces partnership with VideoAmp for expanded reach planning and measurement tools.