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Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC | AdExchanger

Comscore, iSpot and VideoAmp all reaffirmed last year's full certification and currency-grade readiness, according to the broadcaster-backed joint industry committee (JIC)'s mid-term audit.

Television

fromVariety

3 weeks ago

Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee

Three upstart media-measurement companies are ready to replace Nielsen according to the Joint Industry Committee audit.

fromAmazon Web Services

1 month ago

How VideoAmp uses Amazon Bedrock to power their media analytics interface | Amazon Web Services

The collaboration between VideoAmp and AWS GenAIIC resulted in a prototype chatbot that utilizes natural language processing to analyze media analytics data efficiently.

Artificial intelligence

fromAdExchanger

9 months ago

Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.

Marketing tech

fromAdExchanger

10 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.