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AdExchanger
1 month ago
Marketing tech

The JIC Certifies Comscore And VideoAmp As National TV Currencies | AdExchanger

Certification of Comscore and VideoAmp as national TV currencies by JIC.
iSpot's conditional certification and potential for full certification in the future. [ more ]
nielsen
AdExchanger
3 months ago
Marketing tech

Why Does Nielsen Keep Suing Its Competition? | AdExchanger

Nielsen has filed a patent infringement lawsuit against VideoAmp accusing it of infringing on two patents related to TV viewing data technology.
Nielsen has sued nine rival companies in the past three years, indicating the company's nervousness about the rise of alternative measurement currencies. [ more ]
AdExchanger
3 months ago
Marketing tech

Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements | AdExchanger

Nielsen has filed its ninth patent infringement lawsuit against competitors in three years.
VideoAmp may face challenges due to the pending patent infringement case against it. [ more ]
Digiday
3 months ago
Marketing

Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting

The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session. [ more ]
AdExchanger
3 months ago
Marketing tech

TV Measurement Returns To Earth | AdExchanger

TV measurement has hit a tipping point.
Challenging Nielsen is an uphill battle for alt currencies. [ more ]
AdExchanger
4 months ago
Marketing tech

Why VideoAmp Stumbled In The Race To Replace Nielsen | AdExchanger

VideoAmp laid off 20% of its staff amid a reorg.
The company's alt TV currency business has not been growing as quickly as expected. [ more ]
AdExchanger
5 months ago
Marketing tech

How The Top Alternative TV Currencies Rank, According To Buyers | AdExchanger

The top TV currency contenders for 2024 are VideoAmp, iSpot, Comscore, and Nielsen
VideoAmp and iSpot are seen as more digital-savvy than Comscore
Co-viewing data is important for agencies in buying and measuring connected TV ads [ more ]
morenielsen
AdExchanger
3 months ago
Marketing tech

The Big Story: Programmatic Excess, From Bid Duplication To VideoAmp's Reckoning | AdExchanger

Inefficiencies in programmatic auctions include bid duplication, misguided traffic shaping, and volume bias among DSPs.
VideoAmp, a top TV measurement company, has faced challenges including layoffs and a need to shift away from its activation business. [ more ]
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