VideoAmp collaborated with AWS Generative AI Innovation Center to create the VideoAmp Natural Language (NL) Analytics Chatbot, leveraging Amazon Bedrock. This innovative solution integrates a natural language to SQL pipeline, enabling users to engage in complex media analytics queries through a conversational interface. The chatbot is pivotal for uncovering actionable insights at scale within the media sector. VideoAmp, pivotal in the media measurement landscape, has seen significant growth and improvement in ad targeting and performance through AI advancements.
The collaboration between VideoAmp and AWS GenAIIC resulted in a prototype chatbot that utilizes natural language processing to analyze media analytics data efficiently.
With 880% year-over-year growth, VideoAmp's AI-driven methods enhance measurement accuracy, optimizing advertising and audience targeting across TV and digital platforms.
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