Google's Gemini usage is on the rise but still falls short of OpenAI's ChatGPT, which boasts around 600 million monthly active users. Despite inflated claims of weekly traffic from OpenAI, the more reliable monthly metric shows their growth. While user acquisition is critical for sustained viability, each user imposes significant costs due to the computational demands of generative AI. Both companies face financial challenges in monetizing such user bases effectively, indicating a need for more efficient AI model management.
OpenAI has claimed weekly traffic as high as 400 million, but measuring web traffic can be misleading, with companies able to choose reporting periods.
While all AI firms strive to lock in as many users as possible, generative AI is computationally expensive, meaning user growth also leads to higher costs.
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