Duolingo's recent transition to an 'AI-first' strategy led to backlash from loyal users, raising concerns over job security and the brand's signature charm. CEO Luis von Ahn's announcement included the rollout of new language courses and AI efficiency, but it also meant replacing contract employees with AI, which alienated the user base. Once known for its humor and relatability, Duolingo's social media presence went silent in the face of criticism. Experts suggest the brand's traditional charm is lost, making it a case study in crisis management for other companies.
Duolingo has found itself in the crosshairs of the very audience it once delighted after announcing its significant shift to an 'AI-first' strategy.
Critics fear that the company’s move toward AI will cost jobs and creativity, raising larger questions about the future of work and education.
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