#viral-marketing

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Highsnobiety
3 weeks ago
Marketing

Gentle Monster Is Also a Marketing Monster

Gentle Monster leveraged viral marketing and celeb collaborations to become a top luxury eyewear brand with unique in-store experiences. [ more ]
#digital-marketing
Thehustle
3 weeks ago
Marketing

It should be obvious at this point, but if the internet goes wild for your brand, embrace it

Accidental viral marketing can significantly impact a brand's visibility and may lead to increased engagement and interest in products or services. [ more ]
Deadline
2 months ago
Marketing

How Bobbi Althoff Became The Spark That Created The Fire With L'Oreal's Michael Cera CeraVe Ad Campaign - SXSW

Social media influencers play a crucial role in modern marketing strategies.
Viral marketing campaigns can significantly boost brand visibility. [ more ]
moredigital-marketing
#social-media-strategy
Digiday
1 month ago
Marketing

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

Senate Republican Leader Mitch McConnell endorses TikTok ban if Chinese parent company does not sell its stake.
Marketers, especially direct-to-consumer brands reliant on TikTok for growth, may see a significant impact if the ban is enforced. [ more ]
Forbes
2 months ago
Marketing

How Popular Brands Create The Next Big Viral Trend

Influencer marketing has seen significant growth since 2020
Expert viral strategists play a key role in planning and executing viral marketing campaigns [ more ]
moresocial-media-strategy
West Side Rag
1 month ago
Upper West Side

UWS Store Goes Viral For Quick-Thinking Earthquake T-Shirt: In the Window Within 15 Minutes

The T-shirt business in NYC moves fast, showcased by a shop's quick creation and sale of an 'I Survived The NYC Earthquake' shirt.
The rapid turnaround of creating and selling merchandise following current events can lead to significant revenue and viral attention. [ more ]
Itsnicethat
1 month ago
Web design

A Spotify exec's portfolio site masquerades as a non-stop Google Meet

The portfolio website designed for Mauhan Zonoozy by Vicine went viral due to its unique concept of simulating a Google Meet experience.
The website aimed to make users feel like they were directly interacting with Mauhan through interactive elements like emoji reactions and chat features. [ more ]
#tiktok
The Verge
1 month ago
Marketing

Unlock Donghua Jinlong's food-grade glycine

TikTok is a platform where businesses can go viral by marketing industrial products.
Donghua Jinlong Chemical promotes their food-grade glycine on TikTok, highlighting its various uses and branding. [ more ]
Skift
1 month ago
Marketing

Ryanair CEO Shares Social Media Strategy - And Two Topics Even He Won't Touch

Ryanair CEO emphasizes making noise on social media for viral success
Ryanair invested in a young social media team for original content creation [ more ]
Digiday
2 months ago
Public health

Michelle Freyre, Presidente Global de Clinique: La relevancia de la marca es clave para "abrirse camino y alcanzar el exito"

The viral success of Clinique's Black Honey lipstick on TikTok showcased the potential for unexpected gains and the need for constant marketing attention.
Clinique adapted to the viral success by focusing on reaching younger consumers, expanding product lines, and enhancing scientific research collaborations. [ more ]
www.theguardian.com
2 months ago
Marketing

We milked the hell out of it': what happens after local food places go viral?

Ben Newman, the Spudman, has gained fame on TikTok for selling jacket potatoes from his van in Tamworth.
Viral social media presence has led to a surge in customers and business growth for Newman. [ more ]
Fox Business
4 months ago
Marketing

Stanley cup collector, 16, says her parents have spent $3,000 to get her every style tumbler: 'Obsessed'

Teen collects every style and color of Stanley cup, costing her parents $3,000.
TikTok has driven the viral marketing and popularity of Stanley cups, leading to a spike in profits. [ more ]
New York Post
4 months ago
Marketing

#TikTokMadeMeBuyIt: Biz expert says Stanley unleashed 'perfect storm' of viral marketing for Quencher mugs

Stanley used TikTok for viral marketing
The strategy resulted in ten times the usual annual profits [ more ]
moretiktok
The Drum
2 months ago
Marketing

Tik-Talks: Why Willy Wonka has given Elon reasons to be cheerful, post-by-post

The Willy Wonka Experience in Glasgow became a global social media sensation due to user-generated content
Tik-Talks uses Shooglebox's 'Buzz' social monitoring service to analyze emerging TikTok trends and help marketers make better decisions. [ more ]
www.vice.com
3 months ago
Marketing

We've Reached Peak Fakery in Celebrity Marketing Stunts

Fake user-generated content (UGC) is a growing trend in the digital era.
Celebrities and influencers are using UGC to create viral marketing ploys. [ more ]
The Drum
3 months ago
Marketing

E.l.f. Beauty's star-studded Super Bowl commercial introduces viewers to 'Judge Beauty'

E.l.f. Beauty launches 'Judge Beauty' campaign for Super Bowl LVIII featuring Judge Judy Sheindlin and a star-studded cast
The campaign takes inspiration from viral memes about jury duty and courtroom culture [ more ]
www.theguardian.com
5 months ago
Marketing

We're on TikTok? What's TikTok?' The forgotten bands going supersonic thanks to gen Z

Indie band Mother Mother experienced a surge in popularity thanks to TikTok, with songs from their 2008 album gaining traction on the platform.
TikTok has helped artists from various eras and genres find unexpected success and a larger audience. [ more ]
Hubspot
5 months ago
Marketing

The Car Fire That Sparked Millions of Impressions for Stanley

A car fire led to a viral marketing moment for the Stanley brand on TikTok.
Stanley President Terence Reilly responded to the viral video by offering to send the user new tumblers and replace her car on behalf of the brand.
The Stanley brand has been successful in marketing its Quencher tumblers to a new audience. [ more ]
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