It should be obvious at this point, but if the internet goes wild for your brand, embrace it
Accidental viral marketing can significantly impact a brand's visibility and may lead to increased engagement and interest in products or services. [ more ]
A Spotify exec's portfolio site masquerades as a non-stop Google Meet
The portfolio website designed for Mauhan Zonoozy by Vicine went viral due to its unique concept of simulating a Google Meet experience.
The website aimed to make users feel like they were directly interacting with Mauhan through interactive elements like emoji reactions and chat features. [ more ]
Michelle Freyre, Presidente Global de Clinique: La relevancia de la marca es clave para "abrirse camino y alcanzar el exito"
The viral success of Clinique's Black Honey lipstick on TikTok showcased the potential for unexpected gains and the need for constant marketing attention.
Clinique adapted to the viral success by focusing on reaching younger consumers, expanding product lines, and enhancing scientific research collaborations. [ more ]