"Noone highlighted Kempczinski's habit of referring to the burger as a "product" and the tiny bite he takes when sampling it. If Kempczinski wanted to appear less straight-laced and corporate, the video has the opposite effect."
"Other fast-food outlets have piled in with their own CEOs. Unsurprisingly, they all take huge bites from their burgers and avoid calling them "product"."
"Queer content creator Michael Pavano, known for his impressions of Meghan Markle and others, has offered his version of it. Of course, he pushes it just a little bit further and attempts to surreptitiously spit the burger out into a napkin."
McDonald's CEO Chris Kempczinski posted a video sampling the new Big Arch burger on Instagram in early February, which initially went unnoticed. In late February, Irish influencer Garron Noone roasted the video on TikTok, criticizing Kempczinski's corporate demeanor, his reference to the burger as a "product," and his tiny bite. The video subsequently went viral, prompting mockery online and responses from other content creators, including Michael Pavano. Competing fast-food chains capitalized on the moment, with their CEOs posting videos taking large bites of their burgers and avoiding corporate language, directly contrasting Kempczinski's approach.
Read at Queerty
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