#corporate-pr

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#social-media-marketing #brand-reputation #streisand-effect #blame-as-a-service #reputation-management
Marketing
fromAol
1 week ago

Disney Tries To Start A Fun Thread, Then Deletes It When The Replies Get Out Of Control

A brand's prompting post provoked critical responses, deletion triggered a Streisand effect, and viral screenshots amplified reputational damage and public backlash.
Marketing tech
fromHumaninvariant
2 months ago

Blame as a Service (BaaS)

Blame as a Service firms absorb public backlash for companies, enabling elites to pursue profitable but unpopular decisions while preserving brand reputations.
Business
fromFast Company
2 months ago

Voluntary exits, opt-in layoffs: The buyout tactic sweeping the workforce

Companies are using "voluntary" buyout and opt-in exit packages to reduce staff while reframing layoffs as more palatable separations.
fromAdExchanger
4 months ago

YouTube Brings Back Misinfo Merchants; Tylenol Protects Its Brand Against Autism Claims | AdExchanger

"Senior Biden Administration officials [...] conducted repeated and sustained outreach to Alphabet and pressed the Company regarding certain user-generated content related to the COVID-19 pandemic that did not violate its policies."
US politics
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