As big brands flood the podcast ad space, startups are refining strategies to stand out
Big advertisers moving into podcast ads increase competition, forcing small and mid-sized brands to continuously test and invest to find shows that convert customers.
The Whiskey-Tasting Etiquette Rule You Probably Didn't Realize You Were Breaking - Tasting Table
Avoid disparaging competing whiskey brands at guided tastings; use objective comparisons, respect hosts, and acknowledge the industry's close-knit relationships.