"McDonald's CEO Chris Kempczinski posted a video promoting the new Big Arch burger, taking what social media deemed a mouse-sized nibble before declaring he'd "finish this for lunch." The awkward clip quickly went viral for all the wrong reasons, with users questioning whether he actually ate the burger or was "afraid of it.""
"Burger King couldn't resist piling on. The chain commented "we couldn't finish it either" on the viral video, earning 71,000 likes. Then Burger King posted its own video showing President Tom Curtis actually eating a Whopper, captioned "Thought we'd replay this.""
"Wendy's jumped into the fray too, posting a video of its U.S. president devouring a burger with the caption: "This is what it looks like when you don't have to pretend to like your 'product.'""
McDonald's CEO Chris Kempczinski posted a promotional video for the new Big Arch burger, taking a notably small bite before claiming he would finish it later. The video went viral on social media, with users mocking the tiny nibble and questioning whether he actually ate the burger. Competitors seized the opportunity for publicity. Burger King commented on the viral post with "we couldn't finish it either" and posted its own video of President Tom Curtis eating a full Whopper. Wendy's followed suit, posting a video of its U.S. president eating a burger with a caption implying McDonald's executives don't genuinely like their products. The incident became a notable moment of competitive brand rivalry playing out on social media.
Read at Entrepreneur
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