#influencer-culture
#influencer-culture
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fromABC7 Los Angeles
3 days agoQVC prepares for bankruptcy protection in the era of influencers, TikTok and Temu
QVC Group intends to file for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of Texas after reaching a restructuring agreement with creditors.
Television
#social-media
Media industry
fromTechCrunch
2 days agoSaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch
SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Mental health
fromPsychology Today
4 days agoThe Verdict on Social Media Addiction
Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
Mental health
fromEngadget
4 days agoMost US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health
Most teens report social media apps like Instagram, TikTok, and Snapchat do not harm their mental health, but some experience negative effects on sleep and productivity.
#influencer-marketing
Marketing tech
fromVogue
1 month agoA New AI Influencer Marketing Agency Is Here for the Post-Follower Era
Devotion uses AI to scale influencer marketing by enabling brands to work with hundreds or thousands of creators simultaneously rather than traditional small creator partnerships, adapting to algorithm changes where follower count matters less.
Marketing
fromForbes
1 month agoInfluencers Are Leaving The Feed And Entering The Real World
Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
fromThedrum
1 month agoHow Content Creators Can Help Brands Share Their Values
Now more than ever, consumers want to use products and services that align with their values, causes and beliefs. In fact, 87% of consumers buy from organisations that share their own set of values. Because of this, it is essential that brands take notice of what their consumers have to say.
Marketing
fromHer Campus
1 month agoIs Social Media Creating Micro-Celebrities?
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromThedrum
1 month agoWhy your social content should make people curious
It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
Marketing
fromDigiday
1 month agoWhy more brands are rethinking influencer marketing with gamified micro-creator programs
Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
fromThe Drum
2 months agoThree current social media trends and how to make the most of them with your brand
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
fromThe Drum
2 months agoSocial Media Cultural Impact on Business
One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture.
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