First it was family, now it's a feud. But even in meltdown, Brand Beckham is raking it in | Marina Hyde

"The Beckham brand represents a contemporary family dynamic where public and private life intertwine, showcasing an image carefully curated through social media for a global audience."

"The brand is not just products or endorsements; it encompasses the family unity, shared experiences, and the performance of their roles within and outside the family."

"Twenty-five years ago, the concept of celebrity branding was obscure, but the Beckhams revolutionized it, making controlling the narrative a common practice among public figures."

"In a world where influencers dominate, the Beckhams have capitalized on their family narrative, presenting a crafted image of support, love, and collaboration in their endeavors."

The Beckham brand signifies a modern interpretation of celebrity, emphasizing familial unity as its core theme. David and Victoria Beckham have transformed their public personas into a cohesive family brand, illustrating the intersection of personal and professional life. Their approach is evident in how they share family moments and support one another's endeavors through social media, cultivating a carefully constructed image. This shift in celebrity culture reflects broader trends in the public's perception of influencers as they navigate personal narratives and lifestyle branding.

Read at www.theguardian.com