#celebrity-branding

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Music
fromThe Atlantic
1 week ago

Taylor Swift Writes Her Own Fairy-Tale Ending

Taylor Swift and Travis Kelce strategically launched 'Brand Tayvis,' using media appearances and narrative control to transform their relationship into a cultural and commercial story.
fromThe New Yorker
1 week ago

The Celebrity Picture Book Boom

There are no guilty pleasures in childhood. It is only as an adult that I feel a certain sheepishness when recalling one of my favorite picture books, "Ann Likes Red," by Dorothy Z. Seymour, which was originally published in 1965. Wedged between the vaunted volumes of Gorey and Scarry, "Ann Likes Red" stuck out both literally, for its squat stature, and literarily, for its hazy lesson in self-assertion.
Books
fromwww.theguardian.com
2 weeks ago

First it was family, now it's a feud. But even in meltdown, Brand Beckham is raking it in | Marina Hyde

The Beckham brand represents a contemporary family dynamic where public and private life intertwine, showcasing an image carefully curated through social media for a global audience.
Digital life
fromBusiness Insider
3 weeks ago

Why cellphone plans became the hot, new celebrity side hustle

Ryan Reynolds successfully positioned himself as the face of Mint Mobile, a virtual mobile network operator, and generated significant revenue after selling his stake to T-Mobile.
Mobile UX
fromsfist.com
1 month ago

Warriors' Jimmy Butler Opens Coffee Pop-Up In Former Lucca Ravioli, and Boy Is It an Instagram and Influencer Trap

Jimmy Butler's pop-up coffee shop Bigface attracts large crowds and integrates celebrity culture with marketing.
fromCreative Bloq
1 month ago

'Rihanna changed the game': Designers share 12 inspirational celebrity brand-owners

Celebrity endorsements have evolved from simple advertisements to building authentic brands with meaningful stories.
fromwww.mediaite.com
2 months ago

Trump Promotes $249 Fragrance With Gold Statue of Him On Bottle: Enjoy, Have Fun, And Keep Winning!'

Trump's new fragrance line, including 'Victory 45-47', celebrates winning and strength, targeting supporters with a luxury fragrance experience.
E-Commerce
fromwww.mercurynews.com
2 months ago

Stanford grad overseeing Meghan Markle's move to flaunt' her kids online

Meghan Markle's approach to privacy for her children has evolved as she builds her lifestyle brand, now incorporating them into her public image.
Marketing tech
fromFast Company
2 months ago

Is telecom the new tequila? Why the 'SmartLess' podcast is launching its own wireless brand

Will Arnett, Jason Bateman, and Sean Hayes launched SmartLess Mobile, a cost-effective wireless brand, aiming to optimize data usage for consumers.
Intellectual property law
fromThe IP Law Blog
2 months ago

The Briefing: Who Owns Jack Nicklaus? Lessons for The Creator Economy From a Brand Battle

Celebrity brands require strict control over personal rights.
Lack of rights can lead to competition from founders.
Investors should scrutinize legal documents thoroughly.
Marketing tech
fromCreative Bloq
3 months ago

Jennifer Aniston nails celebrity branding in hilarious new ad

Jennifer Aniston effectively combines humor and self-awareness in her LolaVie ad, making it relatable and engaging for consumers.
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