"The way Sydney Sweeney held her face for the entirety of White Lotus Season 1 is how I feel every time we have to talk about her. It feels as if we're always talking about her: her box-office performances, her dating life, her apparent links to conservatism. Since her breakthrough in Euphoria in 2019, she has spent most of her 20s as a lightning rod for discussion about the male gaze."
"What else is she supposed to do except capitalize on the attention when she can? She's appeared in advertisements for Laneige and Armani Beauty and Bai water. In 2025 she launched a "Bathwater Bliss" soap for men with Dr. Squatch, ostensibly made with her own bathwater. It sold out immediately and hit the reseller market for hundreds more. Good for her, frankly."
Sydney Sweeney has been widely sexualized and reduced to her appearance and memes since her Euphoria breakthrough. She has leveraged attention through endorsements with Laneige, Armani Beauty, Bai, and a sold-out Bathwater Bliss soap collaboration with Dr. Squatch. An American Eagle advertisement that referenced "genes are passed down from parents to offspring" triggered online accusations of eugenic and white-supremacist signaling. Reporting that she is a registered Republican and attended a Scooter Braun meetup with former Israeli hostages intensified controversy and the "MAGA Barbie" nickname. She told Cosmopolitan that she focuses on making art and prefers not to center politics. She is launching a lingerie line called Syrn.
Read at Slate Magazine
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