"This may be the moment where David and Victoria have to relax their brand's grip on the next generation for fear of a repeat"
"It could be that, five years post-­Megxit, we have family-feud fatigue and ­indignation exhaustion, but the surprise twist in last week's Beckham drama was how quickly we got a laugh out of it."
"In a week that started with Blue Monday, supposedly the dreariest day of the year, the memes got us through it and it was a simple preposition that made it happen."
Public tolerance for prolonged family feuds and sustained indignation has waned five years after Megxit. A recent Beckham incident shifted rapidly from potential outrage to collective amusement. Social media memes reframed the episode, turning a potentially damaging moment into shared humor. The timing coincided with Blue Monday, and online jokes helped lighten the mood. A single preposition became the focal point for viral amusement, accelerating the transition from scandal to laughter. The episode illustrates how meme culture can quickly diffuse celebrity controversies and alter reputational impact.
Read at Independent
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