#public-relations

#public-relations

In the new reality, every press release, thought leadership piece, and media interview you produce will have two readers: humans and AI models.

AI isn't going to replace creativity or the human instinct behind great storytelling. But it will definitely make us faster. I think of it as an accelerator. It can help draft responses, shape early ideas, stay within brand parameters, all in seconds. Especially during a crisis, having that kind of speed can be a real advantage.

"These are baseless tropes from Arthur's scorched earth PR campaign aimed at scaring the public - it makes me wonder whether you have collaborated with Arthur's PR team."

For every one dollar businesses invest in public relations (PR), they earn an average of $5.50 back in media coverage.

Astronomer is committed to the values and culture that have guided us since our founding. Our leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met.

To boost SEO and SERP rankings in this environment, a solid online reputation-fueled by strategic PR mentions-may now carry more weight than site traffic and backlinks.

Public relations professionals must adapt to AI Mode in Google Search, as it fundamentally changes how audiences seek information and interact with brand narratives.

Baden Bower has built a $30 million annual recurring revenue business by promising media placement or giving the money back, challenging traditional PR practices.

Emerging brands often misunderstand public relations (PR). Many assume PR is just about press releases or hiring a big agency to land major media coverage.

The PR teams that learn how to feed this ecosystem properly—via smart content, precise localization, and semantically aligned narratives—will see their clients get surfaced more often.

"The financial realities would force states to sell off our public lands," warned Newberg, highlighting risks of transferring federal land to state control.

Press releases enhance a company's visibility and credibility, building trust through media coverage and improving search engine rankings via effective backlink generation.

The CEO of 1047 Games said the 'Make FPS Great Again' hat aimed to grab attention for Splitgate 2, not to be a political statement.

Tracking PR performance shouldn't feel like piecing together a giant puzzle; structured PR report templates bring clarity and efficiency to the reporting process.

What drove people here crazy was Katie Miller, and the fact that she was on Elon's payroll the whole time she was a special government employee here.

The entire scheme runs on the absurdity of pairing meaningful academic discussions with a blatant marketing ploy, showcasing the lengths to which some entities will go for backlinks.

Allbee's dual roles raise concerns about potential conflicts of interest, as his outside consulting work connects with his position in Haney's office.

...AI’s most urgent impact on marketing isn’t in content creation—it’s in brand discoverability. Ignoring AI’s impact on marketing visibility could pose the biggest threat to growth.

Hernan Lopez highlights how the choice of whether to show microphones or headphones during podcasts sends subtle signals about the creators, reflecting different stylistic choices.

Capitals PR clarified that an email mistakenly suggested Ovechkin's final season is the 2025-26 season, stating no decision has been made regarding his future.

Emmanuel Macron and Brigitte were seen holding hands and smiling as they left Vietnam, a stark contrast to the earlier footage of a public altercation.

In the mid-1920s, Edward Bernays, father of public relations, shifted public opinion to favor hearty breakfasts, particularly bacon and eggs, using carefully framed messages.

Your headline is your one shot to make someone stop and read. Skip the buzzwords and fluff; keep it short and outcome-focused.