Executives are learning that what happens in the crowd doesn't stay in the crowd when cameras are everywhere. Whether it's a Jumbotron at a concert or a television broadcast at Flushing Meadows, internet sleuths are quick to discover the identities of business leaders behaving badly. Overnight, relatively private people can be vaulted from obscurity to viral infamy.
They were swaying in mid-hug when the roving kiss cam, a staple at the band's performances, zeroed in on them. You have probably seen the clip of what happened next. The two of them scrambled like kids caught raiding a cookie jar. Even Coldplay's anodyne frontman Chris Martin couldn't ignore their response. "They're either having an affair, or they're just very shy," he remarked. The CEO and his subordinate are no longer with the company.
The traditional buyer journey-the familiar path from awareness to consideration to decision-is disappearing. Today's buyers are moving faster, skipping steps and often making decisions after a single trusted source validates your brand. What's driving this shift? Earned media and AI-driven research tools. Public relations has always been seen as a credibility builder-a way to get your brand noticed and trusted.
Generative Engine Optimization (GEO) is the practice of optimizing content to appear in AI-generated answers, distinguishing it from traditional SEO by focusing on conversational clarity and relevance.
AI isn't going to replace creativity or the human instinct behind great storytelling. But it will definitely make us faster. I think of it as an accelerator. It can help draft responses, shape early ideas, stay within brand parameters, all in seconds. Especially during a crisis, having that kind of speed can be a real advantage.
Astronomer is committed to the values and culture that have guided us since our founding. Our leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met.
The PR teams that learn how to feed this ecosystem properly—via smart content, precise localization, and semantically aligned narratives—will see their clients get surfaced more often.
The CEO of 1047 Games said the 'Make FPS Great Again' hat aimed to grab attention for Splitgate 2, not to be a political statement.
The entire scheme runs on the absurdity of pairing meaningful academic discussions with a blatant marketing ploy, showcasing the lengths to which some entities will go for backlinks.
Capitals PR clarified that an email mistakenly suggested Ovechkin's final season is the 2025-26 season, stating no decision has been made regarding his future.