#reputation-management

#reputation-management

For decades, a great reputation was built by word-of-mouth, a fleet of clean trucks, and an ad in the local phone book. But today, the "town square" where your reputation is built and discussed has moved online. Your potential customers are on social media every single day, and if you're not there to be a part of the conversation, you are invisible. This is where a smart, local social media strategy becomes your most powerful asset.

With AI accelerating disinformation, speed is now non-negotiable in crisis response.

ADI IGNATIUS: I'm Adi Ignatius. ALISON BEARD: I'm Alison Beard, and this is the HBR IdeaCast. ADI IGNATIUS: All right, so, Alison, did you know there is a social media report that says the lead article in last month's Harvard Business Review is actually a coded prophesy for the end of the world, and this thing is going crazy viral? ALISON BEARD: Wow, that is highly alarming; I didn't know that. ADI IGNATIUS: Well, because it of course didn't happen. ALISON BEARD: [Laughing] ADI IGNATIUS: And that's really the topic of this week's IdeaCast: fake news and how companies can respond to it.

The first thing to understand is that bad press on Google is rarely the product of just one thing. If that were the case, you would likely ignore the tiny bit and move on. The failure to bury negative search results in the first place tends to start with a lack of positive information about you or your business online. Your first step is to build a positive online presence. Your company should be producing positive news and content across a variety of channels.

Press releases, media appearances and community engagement used to be the sole factors that determined public perception. Companies controlled the message, content and virtually everything known to the public about their operations, leadership and point of view on issues. Today, all of that has changed. Social media has brought incredible transparency to corporate branding, for better or worse. Now, your customers, employees, business partners and suppliers seemingly all have equal influence over your brand image.

Brands must actively manage their online narrative to ensure consistent and positive messaging across all channels where AI learns and surfaces information. This is essential to avoid being defined without their direct input.

Construction marketing is the engine that gets you seen before the handshake. It serves as digital scaffolding to support your brand when external factors get shaky.

The conundrum facing intelligence officers is the inability to refute erroneous news reports without potentially exposing classified information they are sworn to protect.

The ongoing situation in the tech company mirrors the recent controversy involving the Coldplay concert, highlighting the ramifications of personal relationships within a professional setting.

Negative press can lead to significant repercussions, including lost trust, a damaged reputation, and missed opportunities. Addressing harmful content promptly is crucial.

Building a strong brand means recognizing potential reputation crises and knowing how to handle online articles that misrepresent you or your business. Negative press on Google can erode customer trust and disrupt your operations. Burying negative search results can be complex, time-consuming and cost a fortune that in the long run will negatively affect the financials of your company or your career.

Absolutely not, don't even consider it. Why on earth would you jeopardise your company's reputation by selling something under false pretences?

There's a point where every person who is a fan of Kanye West's music has to come to terms with recognizing that dude's a Nazi.

A group of Tesla owners in France is suing Musk over claims that his political actions have tarnished their reputation, branding their vehicles as 'far-right totems'.

"Arriola's name does not appear on the original publication in the 20 most recent entries on his profile and a university professor confirmed he was not involved."

"I had no bank account information. I didn't even have an email address with the company."