"With AI accelerating disinformation, speed is now non-negotiable in crisis response."
"When disinformation spreads unchecked on social media, audiences are more likely to believe it, endangering a brand's credibility, reputation and business."
""AI has the potential to really supercharge the threat that we have from mis- and disinformation," said Dave Fleet, head of global digital crisis at Edelman, during Ragan's AI Horizons Conference earlier this year."
""We're facing a real crisis as communicators in our own information ecosystem. How can we convey truth to people when what truth is is often in the eye of the beholder these days?""
AI accelerates the spread of mis- and disinformation, making rapid crisis response essential. Disinformation that spreads unchecked on social media increases audience belief and threatens brand credibility, reputation and business performance. The ability of AI to amplify false narratives elevates the overall threat level for communicators operating within a fragmented information ecosystem. Perceptions of truth are increasingly subjective, complicating efforts to convey accurate information. Organizations must prioritize speed, proactive monitoring, and clear, consistent messaging to counter false claims, preserve trust, and protect reputation in high-velocity digital environments.
Read at PR Daily
Unable to calculate read time
Collection
[
|
...
]