"It takes a lot of time and effort to earn glowing testimonials and build successful campaigns. A long-standing relationship with a brand can take years to build. Yet that hard-won credibility can feel incredibly fragile in our fast-paced, high-stakes industry. A major algorithm update, a campaign flop, a client's PR crisis or even a past employer's bad press can spill over and threaten to erode the professional standing of everyone associated with it."
"Early in my career, while working as an SEO and press outreach specialist, I had a client whose business was hit with negative press. It was an unprecedented situation for their team, and they were at a loss about how to handle the sudden drop in their brand reputation and subsequent traffic decline. My work in link building and press releases was suddenly less about acquiring new links and more about managing the negative ones."
Reputation is the single most valuable currency in the SEO and digital marketing world. It takes significant time and effort to earn glowing testimonials and build successful campaigns, and long-standing brand relationships can take years to establish. That hard-won credibility remains fragile, vulnerable to algorithm updates, campaign failures, client PR crises, or negative press linked to past employers. Negative publicity can reduce traffic and shift outreach priorities from acquiring links to managing harmful ones. Sustaining a career requires separating personal credibility from company struggles and proactively crafting a stronger professional narrative using owned channels.
Read at Forbes
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