What to Look For With a Digital PR Service Company
Choosing the right digital PR company is crucial for brand success, focusing on relationship-building, tangible results, creativity, transparency, and adaptability. [ more ]
Copycat PR campaigns are making brands forget their own audiences
Copycat campaigns in digital PR are becoming increasingly popular, with brands copying successful campaign styles without relevance to their brand or target audience.
Brands are sacrificing relevance and risking not reaching their target audience by creating copycat campaigns solely for the purpose of gaining links. [ more ]