To build audience affinity, publishing should resemble journalistic practices, focusing on original ideas that attract direct engagement instead of relying solely on search engine rankings. Content should be crafted to respond to current questions and trends, establishing the creator as a thought leader. Additionally, investing in digital PR is essential for off-page SEO and brand visibility, particularly through third-party content. This approach enhances overall brand-building strategies and promotes a comprehensive SEO and marketing effort.
"Publish like a journalist to build affinity, creating content that attracts audiences directly instead of relying on SERPs; original ideas draw consistent visitors."
"Invest in digital PR to enhance off-page SEO and brand visibility. It focuses on third-party content and supports broader brand-building strategies."
Collection
[
|
...
]