Sandeep Seth, Chief Marketing Officer, Coach and Chief
Sandeep Seth was recognized for his consumer-centric and purpose-led marketing strategies that resonate with Gen Z.
How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-End
Marketing should focus on creating lasting consumer relationships, not just driving purchases.
Bootstrapped Marketing: High-Impact Strategies for Startups
Frugality combined with strategic brand building is crucial for startups seeking growth and funding.
Hyundai's New Marketing Direction | AdExchanger
Hyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.
Seven Ways to Market Your Business
Startups must implement strategic marketing approaches to thrive in a competitive business landscape.
The Drum
Performance marketing has changed due to unreliable third-party data and less accurate targeting and measurement after iOS14. Marketers must justify budgets and focus on brand-building.
Sandeep Seth, Chief Marketing Officer, Coach and Chief
Sandeep Seth was recognized for his consumer-centric and purpose-led marketing strategies that resonate with Gen Z.
How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-End
Marketing should focus on creating lasting consumer relationships, not just driving purchases.
Bootstrapped Marketing: High-Impact Strategies for Startups
Frugality combined with strategic brand building is crucial for startups seeking growth and funding.
Hyundai's New Marketing Direction | AdExchanger
Hyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.
Seven Ways to Market Your Business
Startups must implement strategic marketing approaches to thrive in a competitive business landscape.
The Drum
Performance marketing has changed due to unreliable third-party data and less accurate targeting and measurement after iOS14. Marketers must justify budgets and focus on brand-building.
2B or not B2B - there's no question: how to get on board the B2B brand boom
B2B branding is increasingly vital as it significantly impacts sales and relationships in the modern marketplace, requiring businesses to adapt their strategies accordingly.
Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing
Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.
B2B's brand-building 'renaissance': Are we seeing shift to emotion and long-termism?
B2B leaders like Google, Mailchimp, and Salesforce invest deeply in brand-building.
Tech brands' success in emotional messaging leads to increased brand investment across industries.
2B or not B2B - there's no question: how to get on board the B2B brand boom
B2B branding is increasingly vital as it significantly impacts sales and relationships in the modern marketplace, requiring businesses to adapt their strategies accordingly.
Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing
Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.
B2B's brand-building 'renaissance': Are we seeing shift to emotion and long-termism?
B2B leaders like Google, Mailchimp, and Salesforce invest deeply in brand-building.
Tech brands' success in emotional messaging leads to increased brand investment across industries.
12 Leading Strategies to Build a Brand with Facebook
Facebook is still the most popular social media platform with 2.1 billion daily users, offering significant potential for brand exposure and engagement.
Small business success: Harnessing the power of social media marketing - London Business News | Londonlovesbusiness.com
Social media marketing is essential for small businesses to succeed, offering direct engagement with target audiences and cost-effective market research.
5 Marketing Channels To Promote Your Business In 2024
Social media is essential for brands aiming to connect with a wide audience and build presence effectively.
Branding and Performance Are Becoming More Closely Aligned
Brand consistency is key to consumer loyalty.
Engagement is a pathway to loyalty in ecommerce.
How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
Building strong online communities across social media platforms is crucial for brand success.
How to Get Verified on TikTok: A Step-by-Step Guide
Having a verified account on TikTok can make you stand out, add legitimacy, and create a sense of exclusivity.
Verification on TikTok signifies that the account truly belongs to the represented person or brand.
12 Leading Strategies to Build a Brand with Facebook
Facebook is still the most popular social media platform with 2.1 billion daily users, offering significant potential for brand exposure and engagement.
Small business success: Harnessing the power of social media marketing - London Business News | Londonlovesbusiness.com
Social media marketing is essential for small businesses to succeed, offering direct engagement with target audiences and cost-effective market research.
5 Marketing Channels To Promote Your Business In 2024
Social media is essential for brands aiming to connect with a wide audience and build presence effectively.
Branding and Performance Are Becoming More Closely Aligned
Brand consistency is key to consumer loyalty.
Engagement is a pathway to loyalty in ecommerce.
How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
Building strong online communities across social media platforms is crucial for brand success.
How to Get Verified on TikTok: A Step-by-Step Guide
Having a verified account on TikTok can make you stand out, add legitimacy, and create a sense of exclusivity.
Verification on TikTok signifies that the account truly belongs to the represented person or brand.
Plus Company agencies combine forces on a new influencer marketing model
Plus Company's Citizen Relations and Mekanism launched Performfluence, an influencer marketing solution that merges brand building with performance marketing.
Local Influencer Collaborations: Boost Your Brand's Impact
Local influencer collaborations are essential for brand growth, trust, engagement, and cost-effective marketing.
How to harness user generated content (UGC) to build your brand
User Generated Content is essential for modern marketing as it builds authenticity and trust in brands among savvy consumers.
Plus Company agencies combine forces on a new influencer marketing model
Plus Company's Citizen Relations and Mekanism launched Performfluence, an influencer marketing solution that merges brand building with performance marketing.
Local Influencer Collaborations: Boost Your Brand's Impact
Local influencer collaborations are essential for brand growth, trust, engagement, and cost-effective marketing.
How to harness user generated content (UGC) to build your brand
User Generated Content is essential for modern marketing as it builds authenticity and trust in brands among savvy consumers.
Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games
Ilona Maher, a standout in Olympic women's rugby sevens, leverages social media to build her brand and elevate the profile of female athletes in lesser-known sports.
Setting a foundation for growth is crucial in today's competitive e-commerce landscape. Brands need to focus on brand building and driving traffic from non-paid channels for sustainable success.
Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand Effie
Tubi wins Grand Effie Award for innovative Super Bowl ad.
6 Popular Free Portfolio Websites to Showcase Your Work (2023) - Shopify
A portfolio website is crucial for creative professionals to showcase their work and connect with potential clients for future projects.
How To Sell Sex Toys Online: The Complete Guide (2024) - Shopify
The sex toy industry has seen a significant shift, with changing attitudes and the sex positivity movement creating more opportunities for online sales.
How I Turn My Small Conference Budgets into Big-Time Events | Entrepreneur
Small businesses can host successful big events on a budget like large brands, benefiting from brand building, revenue generation, and networking opportunities.
Blog SEO: How To Improve Your Blog's Rank on Google (2024) - Shopify
Writing compelling topics and optimizing for search engines are key for blog success.
How To Build a Brand in 7 Steps: Get Started in 2024 - Shopify
Brand building requires more than just a logo, including brand positioning and aesthetic choices for effective communication with the target audience.
6 mistakes to avoid when building your brand
Building a brand involves creating a lifestyle that reflects the company's purpose and values, not just a style guide or visual aesthetics.
The top 5 ingredients of an extra strength B2B brand
Building a successful B2B brand involves focusing on both actions and communication, with confidence to innovate and communicate value effectively.
What Entrepreneurs Should Know About Creating a Standout Brand
Building a strong brand through unique visual identity and customer connection is crucial for driving business growth.
Inside This Furniture Brand's Unique Approach to Sustainability (2024) - Shopify
Sabai Design founder created an affordable and sustainable furniture brand to fulfill consumer demand for eco-friendly options.
Make Your Brand Stronger With Steve Jobs' Philosophy on 'Bank Vaults' | Entrepreneur
Building trust is essential for startups and small businesses.
Adopting Steve Jobs' mindset on branding can help create successful brands.
5 times Taylor Swift was brilliant at branding
Taylor Swift's success is attributed to her expert brand building strategies, reinventing her image and staying relevant to a vast fanbase.
Swift's ability to evolve her image and maintain fan interest through different album styles contributes to her long-term success and cultural impact.
What the rise of Bluey tells us about kids entertainment in 2024
Bluey, an Australian preschool animated IP, became the second biggest show overall in US streaming last year, highlighting the success of preschool content.
Success in building preschool IPs like Bluey involves a combination of strategy, luck, and producing excellent content that caters to both children and parents.
Council Post: 13 Nontraditional Channels For Building Your Company's Brand
Utilize nontraditional channels like sports sponsorships, cross-promotions, and employee advocacy for brand-building.
Transcending Sound: Amplify Your Podcast Reach With a Newsletter
Newsletters can be as effective as podcasts for building brands and reaching audiences.
Podcasters can utilize newsletters to grow their reach and engage with their audience effectively.
Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder
Jean Louis Delamarre joins Zeotap as a senior advisor and shareholder, focusing on strategic partnerships with major international retailers.
Delamarre brings extensive experience in brand building and retail expansion to Zeotap, aligning with the company's vision to win retail market share.
Out-of-home advertising: The unsung hero of brand-building?
OOH advertising offers a unique combination of broad reach with local impact, reaching 98% of the UK population every week.
OOH advertising allows for geographically targeted campaigns, offering strategic ad placements in key locations where a specific audience can be reached.
Create your free Buffer account today
Buffer is a values-driven company that provides affordable marketing tools
Buffer is recommended by a founder and marketing director
Create a Career-Catalyzing CMO Legacy Beyond Your Tenure
CMOs have a short median tenure of 28 months, just when brand marketing gets stimulating.