#brand-building
#brand-building

Amid digital marketing changes, Ibotta turns to brand-building efforts

Ibotta turns to in-person activations for shopper attention. [ more ]

Adweek

LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

LinkedIn is more than a job search site, like Amazon is more than a bookstore.

LinkedIn is a powerful tool for brand building, revenue growth, and connecting with diverse audiences. [ more ]

Forbes

Unleash Your Inner Thirst Trap: Every Brand Leader's Secret Weapon

Thirst traps use compelling content for attention and engagement on social media.

Authenticity is key in successful thirst traps and overall brand engagement. [ more ]

Entrepreneur

Make Your Brand Stronger With Steve Jobs' Philosophy on 'Bank Vaults' | Entrepreneur

Building trust is essential for startups and small businesses.

Adopting Steve Jobs' mindset on branding can help create successful brands. [ more ]

Benzinga

EXCLUSIVE: X (Fmr. Twitter) Exec Explains Why Storytelling, Authenticity Are The Future Of Cannabis Marketing

Authenticity and storytelling are key elements in building successful brands in the cannabis industry.

Establishing emotional connections with customers through storytelling can lead to significant success for brands. [ more ]

Digiday

PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrand

PepsiCo is focusing on cultural connections to boost beverage sales and household penetration. [ more ]

Entrepreneur

Web design

How to Create a Brand Worth Your Customers' Loyalty | Entrepreneur

Storytelling is crucial in shaping perspectives and reality.

Applying the Hero's Journey framework to marketing can enhance user engagement and brand loyalty. [ more ]

Fashion Dive

4 weeks ago

Nike commits to bolder brand marketing as part of rebound plan

Nike is prioritizing more ambitious marketing efforts, particularly around the upcoming Olympics, to regain its edge.

The company's new CMO is leading the shift towards fewer, bigger campaigns, following a history of bold brand-building initiatives at Nike. [ more ]

Digiday

4 weeks ago

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie

Retail media is a significant portion of Scotts Miracle-Gro's media budget, offering closed-loop attribution.

Home Depot's Orange Apron Media provides brand building opportunities and expanding in-store retail media options. [ more ]

Digiday

'It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand

Marketers are shifting focus to brand building from performance marketing amid digital advertising challenges.

Agencies are witnessing a rise in requests for partners to assist with brand building. [ more ]

Shopify

How to Create a Marketing Strategy: 7 Steps (2024) - Shopify

Having a documented marketing strategy is crucial for success.

A marketing strategy outlines goals, target market, messaging, and top marketing channels. [ more ]

moremarketing-strategy

Entrepreneur

3 days ago

Tech industry

The Top 2 Reasons Amazon Sellers Fail | Entrepreneur

Avoid common pitfalls when launching products on Amazon by focusing on brand building and customer experience. [ more ]

The Drum

6 days ago

Grocery delivery 'brings the magic' to the mundane in mind-bending Gopuff ad

Gopuff aims to infuse magic into everyday routines through its 'Bring the Magic' campaign. [ more ]

Adweek

The Rise and Remit of the Chief Brand Officer

The CBO role complements the CMO in recognizing the changing landscape of customer engagement.

Technological acceleration is reshaping brand-building, requiring a focus on customer experience channels. [ more ]

Fast Company

1 week ago

Graphic design

What Entrepreneurs Should Know About Creating a Standout Brand

Building a strong brand through unique visual identity and customer connection is crucial for driving business growth. [ more ]

Shopify

2 weeks ago

UX design

Inside This Furniture Brand's Unique Approach to Sustainability (2024) - Shopify

Sabai Design founder created an affordable and sustainable furniture brand to fulfill consumer demand for eco-friendly options. [ more ]

WhoWhatWear

2 weeks ago

I'm a Handbag Designer-4 Fashion-Forward Styles to Invest In This Spring

Freja brand's success is attributed to its focus on high-quality, purposeful, and stylish handbags that prioritize building integrity, trust, and community. [ more ]

Forbes

Council Post: 15 Tips Marketers Can Learn From Taylor Swift And Other Top Musicians

Build A Strong Connection With Your Fans

Know You Can't (And Won't) Please Everyone [ more ]

The Drum

The Drum

Performance marketing has changed due to unreliable third-party data and less accurate targeting and measurement after iOS14. Marketers must justify budgets and focus on brand-building. [ more ]

Mediapost

5 months ago

Don't Wait to Prioritize Brand Awareness -- Act Now

CMOs are expecting to spend less on marketing in 2023 compared to previous years.

Brands need to prioritize both performance media and brand-building tactics to develop a meaningful connection with consumers. [ more ]

Adweek

The Social Playbook Is Dead. Long Live the Social Philosophy

Playbooks limit creativity on social media platforms by inhibiting flexibility and spontaneity.

A clearly defined philosophy is more effective than a playbook for successful brand building online. [ more ]

Adweek

Duolingo's Masterminded Social Listening Tactics

Duolingo's social media success is driven by listening to the community and focusing on resonating content.

Duo, Duolingo's mascot, originated as a meme created by the audience, showcasing the power of community engagement. [ more ]

Entrepreneur

Growth hacking

5 Ways to Build Your Brand on Reddit | Entrepreneur

Reddit is a powerful platform for brand growth due to its extensive subreddits and community engagement.

Creating an account on Reddit allows users to explore, engage, and build their brand through relevant topics. [ more ]

Hubspot

4 weeks ago

How to Get Verified on TikTok: A Step-by-Step Guide

Having a verified account on TikTok can make you stand out, add legitimacy, and create a sense of exclusivity.

Verification on TikTok signifies that the account truly belongs to the represented person or brand. [ more ]

Adweek

Branding and Performance Are Becoming More Closely Aligned

Brand consistency is key to consumer loyalty.

Engagement is a pathway to loyalty in ecommerce. [ more ]

Creative Bloq

Music

5 times Taylor Swift was brilliant at branding

Taylor Swift's success is attributed to her expert brand building strategies, reinventing her image and staying relevant to a vast fanbase.

Swift's ability to evolve her image and maintain fan interest through different album styles contributes to her long-term success and cultural impact. [ more ]

The Drum

What the rise of Bluey tells us about kids entertainment in 2024

Bluey, an Australian preschool animated IP, became the second biggest show overall in US streaming last year, highlighting the success of preschool content.

Success in building preschool IPs like Bluey involves a combination of strategy, luck, and producing excellent content that caters to both children and parents. [ more ]

TechRepublic

Social media marketing

How to Hire a Social Media Analyst | TechRepublic

Social media analysts are crucial for interpreting social media data and shaping business strategies.

Establishing a strong social media presence is essential for customer engagement and brand building. [ more ]

Forbes

Council Post: 13 Nontraditional Channels For Building Your Company's Brand

Utilize nontraditional channels like sports sponsorships, cross-promotions, and employee advocacy for brand-building. [ more ]

Shopify

A Latin American Game's Remarkable Journey to US Target Stores (2024) - Shopify

Starting a side project can lead to unexpected success.

Leveraging existing skills and connections can be beneficial for a new business. [ more ]

NBC4 Washington

TikTok creators look for other places to make money as threat of U.S. ban gains steam

Charli D'Amelio partners with Shopify to diversify her business into physical stores.

Creators like D'Amelio are focusing on building brands to reduce dependency on social media platforms. [ more ]

beehiiv Blog

Podcast

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

Newsletters can be as effective as podcasts for building brands and reaching audiences.

Podcasters can utilize newsletters to grow their reach and engage with their audience effectively. [ more ]

Digiday

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

Investing in brand building is crucial for balancing performance marketing.

Orangetheory Fitness is adapting its marketing strategy to stand out in the digital landscape. [ more ]

Digiday

Marketing Briefing: Agencies see more RFPs for brand building amid 'recalibration' of marketers' priorities

Marketers are shifting focus back to brand building and investing more in brand channels.

The marketplace has shifted, and marketers are now considering brand needs along with performance marketing. [ more ]

The Drum

B2B's brand-building 'renaissance': Are we seeing shift to emotion and long-termism?

B2B leaders like Google, Mailchimp, and Salesforce invest deeply in brand-building.

Tech brands' success in emotional messaging leads to increased brand investment across industries. [ more ]

The Drum

Brand-building takes a backseat to sales for marketers in 2024, says Lottie London CMO

Advertisers are prioritizing sales tactics over long-term brand building due to economic uncertainty.

Retailers are demanding quick results and marketers are expected to focus on short-term sales tactics. [ more ]

Exchangewire

Marketing tech

Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder

Jean Louis Delamarre joins Zeotap as a senior advisor and shareholder, focusing on strategic partnerships with major international retailers.

Delamarre brings extensive experience in brand building and retail expansion to Zeotap, aligning with the company's vision to win retail market share. [ more ]

Adweek

Online marketing

Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse

Publishers are facing challenges from signal loss and generative AI.

The New York Times is finding success with mid-funnel-driving campaigns across non-news environments. [ more ]

www.thedrum.com

Online marketing

Out-of-home advertising: The unsung hero of brand-building?

OOH advertising offers a unique combination of broad reach with local impact, reaching 98% of the UK population every week.

OOH advertising allows for geographically targeted campaigns, offering strategic ad placements in key locations where a specific audience can be reached. [ more ]

The Drum

2023 saw a huge increase in earned media investment - expect the same from 2024

Earned media investment is expected to continue increasing in 2024.

Media attainment significantly jumped from 34.6% in 2022 to 70.1% in 2023. [ more ]

Who What Wear

4 months ago

Fashion & style

Beauty Is in My DNA-Here's How I Built 2 Multimillion-Dollar Makeup Empires

Toni Ko founded Nyx Professional Makeup to create affordable cosmetics with high-end packaging and quality.

Ko emphasizes the importance of finding solutions, being creative, trend forecasting, and having a strong narrative in building a successful brand. [ more ]

Buffer: All-you-need social media toolkit for small businesses

4 months ago

Create your free Buffer account today

Buffer is a values-driven company that provides affordable marketing tools

Buffer is recommended by a founder and marketing director [ more ]

Adweek

5 months ago