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Marketing
fromThe Drum
5 days ago

Brian Lesser's blueprint for reinvention at WPP Media is not to buy, but to build

Agencies must shift from short-term, flashy campaigns to architecting durable, AI-enabled brand ecosystems that build long-term growth through reinvention.
Marketing
fromAdExchanger
1 week ago

Personalization Isn't Everything: The Case For Marketing That Brings People Together | AdExchanger

Excessive 1:1 personalization can fragment audiences; balancing precision with shared human experiences creates cultural connection and lasting brand value.
fromwww.thedrum.com
2 weeks ago

This ground-breaking research proves we've been using creators wrong all this time

At this morning's IPA Effectiveness Conference, WPP's Jane Christian dropped the most important digital marketing finding in the past decade: creators are digital's first true brand-building channel. Not via the usual they're authentic guff we've been fed for years. But in hard econometric terms that should make any CFO weak at the knees. We finally know how to use creators Analysis led by the IPA has combined 220 econometric studies across 133m of creator spend, covering 28 markets, 36 categories, and 144 brands.
Marketing
Marketing
fromwww.thedrum.com
3 weeks ago

Huel's global marketing director: Not everything needs to look beautiful and polished'

Authenticity in advertising often outperforms polished perfection; rough, unusual ads can drive better performance while brands shift from direct response to long-term brand building.
fromAdweek
3 weeks ago

ADWEEK's Team Visionary Awards Recognize Collective Excellence

Awards often recognize individuals.
Marketing
fromExchangewire
3 weeks ago

How Audio Impacts the AI Funnel

Now that sketch did have a glaring omission: audio. Time to take another look and add audio into the mix. Audio is one of the most overlooked channels in data-driven marketing. Sure, it has measurement issues and can't compete with the last-click attribution "goalhangers", taking all the glory and reward for handy conversion tap-in (Google, Meta, Amazon et al). But that will be fixed, as we build AI powered attribution.
Marketing tech
Marketing
fromThe Drum
4 weeks ago

Judge of the Day: Outernet's Jessica Dracup-Holland says real cut-through starts in real life

AI should augment human creativity; bold brand-building and improved measurement are essential for effective advertising.
#ai-in-advertising
more#ai-in-advertising
Marketing
fromstupidDOPE | Est. 2008
1 month ago

Brand Strategy or Hot Air? How to Avoid Wasting Money on Unproven Advisors | stupidDOPE | Est. 2008

Hire brand strategists with firsthand experience building and operating successful brands; lived entrepreneurial experience delivers practical, actionable guidance and reduces costly theoretical advice.
Marketing
fromMIT Sloan Management Review
1 month ago

Three Ways Brands Can Combat Information Overload and Skepticism

Marketers must leave comfort zones to craft relevant taglines, produce compelling content, and engage customers to break through advertising clutter and skepticism.
#public-relations
more#public-relations
fromDigiday
2 months ago

Why generative AI can't seem to help marketers build their brands

"Generally, it seems like AI is useful when you can tell it exactly what you want to get and then feed a bunch of data into it to make it happen."
Marketing
Marketing
fromItsnicethat
2 months ago

How brands and creatives can get along better, and make more authentic work

A guide to brand-building rooted in creativity and authenticity, emphasizing long-term relationships over short-term gains.
fromBOXROX - Competitive Fitness Magazine
2 months ago

How to Become an Online Fitness Influencer | BOXROX

To stand out as an online fitness influencer, creating a standalone website is crucial. This site should clearly present your area of expertise, educational qualifications, and include features like paid subscriptions and a portfolio of your work. Incorporating feedback from followers can also positively influence your brand's reputation.
Exercise
Marketing
fromMoz
3 months ago

Should We Optimize for AI Mode?

Building content affinity requires publishing like a journalist rather than solely focusing on SEO tactics.
#social-media-marketing
more#social-media-marketing
#blogging
more#blogging
Marketing
fromTechCrunch
3 months ago

Insight Partners' Nikki Parker shares how pr powers your scaling at TC All Stage | TechCrunch

PR and marketing attract investors, customers, and talent for startups.
#marketing-strategy
fromThe Drum
6 months ago
Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

fromThe Drum
6 months ago
Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

more#marketing-strategy
Marketing tech
fromMarTech
4 months ago

Retail media moves from the bottom of the funnel to center stage | MarTech

Retail media is now a vital strategic pillar, evolving from performance focus to comprehensive marketing ecosystems.
Growth hacking
fromHubspot
4 months ago

In a feature-parity world, it's all about your brand - here's how your startup can nail it in the first 100 days

Startups must prioritize brand building from day one to differentiate in a crowded market.
Creating a compelling narrative and visual elements is essential for brand recognition.
Fashion & style
fromVogue
4 months ago

Celebrating 5 Years of K.ngsley, the NYC Brand Built on an All-Gender-Friendly, Queer-Positive, Body-Inclusive Tank Top

The power of a standout product can propel a brand's success.
#b2b-marketing
more#b2b-marketing
#seo
fromMarTech
4 months ago
Marketing tech

Playbook Broken: The innovator's SEO --- Navigating the new age of search | MarTech

The evolution of SEO signals the obsolescence of traditional marketing methods.
fromMoz
5 months ago
Marketing tech

When should you do SEO?

Timing and digital presence are critical when considering SEO for business.
Investing in SEO at the wrong time can lead to poor results and wasted resources.
Marketing tech
fromMarTech
4 months ago

Playbook Broken: The innovator's SEO --- Navigating the new age of search | MarTech

The evolution of SEO signals the obsolescence of traditional marketing methods.
Marketing tech
fromMoz
5 months ago

When should you do SEO?

Timing and digital presence are critical when considering SEO for business.
Investing in SEO at the wrong time can lead to poor results and wasted resources.
more#seo
Marketing tech
fromThe Drum
5 months ago

Brands must create desire beyond the transaction to succeed in an omnichannel world

Brands must maintain a consumer-first approach, adapting to complex shopping journeys that are unpredictable and influenced by multiple factors.
Growth hacking
fromHackernoon
3 years ago

The Ultimate FAQ Guide to HackerNoon's Business Blogging | HackerNoon

Building a brand requires consistent storytelling that fosters audience trust and loyalty.
HackerNoon Business Blogging helps businesses publish content and enhances their visibility in the tech community.
fromThe Drum
5 months ago

Vinted's Andrew Smith: 'We want to make second hand first choice worldwide'

After a two-year adventure as an English teacher in Japan, I landed in a large consulting firm. I was trained well, but the job track felt a bit conventional.
Marketing tech
Marketing tech
fromThe Drum
5 months ago

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
fromForbes
5 months ago

20 Reasons Authentic Thought Leadership Is So Important In B2B

Engaging in authentic thought leadership without promoting one's services or products gives B2B leaders the perfect opportunity to prove they're not just participants in the industry—they're shaping it.
Marketing tech
fromEntrepreneur
5 months ago

How to Take Control of Your Brand's Story With This DIY Strategy | Entrepreneur

When one Google search can shape your credibility, your message shouldn't be left to chance. It's essential to build your media presence from day one.
Social media marketing
fromFort Worth Star-Telegram
5 months ago

Inside Tyler Booker's first week as a Dallas Cowboy ahead of rookie minicamp

"Us as football players, we're not like other premier sports like basketball or soccer or baseball. We wear helmets, so our face is covered..."
Dallas Cowboys
Growth hacking
fromHackernoon
5 years ago

Meet Techdella, Member of Marketing's Momentum 10 | HackerNoon

Techdella enables startups to access high-quality marketing services irrespective of their budget.
Their unique approach focuses on systems and outcomes rather than superficial strategies.
Fashion & style
fromWho What Wear
6 months ago

The Pistola Founder Shares How She Launched Her Brand

The Who What Wear Podcast connects listeners with influential fashion industry figures.
Grace Na's inspiration and insights into creating a successful brand are shared.
Marketing tech
fromEMARKETER
6 months ago

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Tariffs are expected to lead to reduced ad budgets, affecting retail and digital media significantly.
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