Sandeep Seth, Chief Marketing Officer, Coach and Chief
Sandeep Seth was recognized for his consumer-centric and purpose-led marketing strategies that resonate with Gen Z.
Bootstrapped Marketing: High-Impact Strategies for Startups
Frugality combined with strategic brand building is crucial for startups seeking growth and funding.
Hyundai's New Marketing Direction | AdExchanger
Hyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.
Seven Ways to Market Your Business
Startups must implement strategic marketing approaches to thrive in a competitive business landscape.
The Drum
Performance marketing has changed due to unreliable third-party data and less accurate targeting and measurement after iOS14. Marketers must justify budgets and focus on brand-building.
Don't Wait to Prioritize Brand Awareness -- Act Now
CMOs are expecting to spend less on marketing in 2023 compared to previous years.
Brands need to prioritize both performance media and brand-building tactics to develop a meaningful connection with consumers.
Sandeep Seth, Chief Marketing Officer, Coach and Chief
Sandeep Seth was recognized for his consumer-centric and purpose-led marketing strategies that resonate with Gen Z.
Bootstrapped Marketing: High-Impact Strategies for Startups
Frugality combined with strategic brand building is crucial for startups seeking growth and funding.
Hyundai's New Marketing Direction | AdExchanger
Hyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.
Seven Ways to Market Your Business
Startups must implement strategic marketing approaches to thrive in a competitive business landscape.
The Drum
Performance marketing has changed due to unreliable third-party data and less accurate targeting and measurement after iOS14. Marketers must justify budgets and focus on brand-building.
Don't Wait to Prioritize Brand Awareness -- Act Now
CMOs are expecting to spend less on marketing in 2023 compared to previous years.
Brands need to prioritize both performance media and brand-building tactics to develop a meaningful connection with consumers.
Plus Company agencies combine forces on a new influencer marketing model
Plus Company's Citizen Relations and Mekanism launched Performfluence, an influencer marketing solution that merges brand building with performance marketing.
Outbrain acquires Teads for $1B to form new open-web advertising heavyweight
Outbrain acquires Teads for $1 billion to create a new advertising platform, addressing the need for brand building and performance marketing.
'It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand
Marketers are shifting focus to brand building from performance marketing amid digital advertising challenges.
Agencies are witnessing a rise in requests for partners to assist with brand building.
Why marketers keep refreshing brands instead of betting on splashy ads
Marketers continue to prioritize rebrands and repositionings over creative swings for sustained growth and relevance in a rapidly changing landscape.
Marketing Briefing: Agencies see more RFPs for brand building amid 'recalibration' of marketers' priorities
Marketers are shifting focus back to brand building and investing more in brand channels.
The marketplace has shifted, and marketers are now considering brand needs along with performance marketing.
As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
Investing in brand building is crucial for balancing performance marketing.
Orangetheory Fitness is adapting its marketing strategy to stand out in the digital landscape.
Plus Company agencies combine forces on a new influencer marketing model
Plus Company's Citizen Relations and Mekanism launched Performfluence, an influencer marketing solution that merges brand building with performance marketing.
Outbrain acquires Teads for $1B to form new open-web advertising heavyweight
Outbrain acquires Teads for $1 billion to create a new advertising platform, addressing the need for brand building and performance marketing.
'It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand
Marketers are shifting focus to brand building from performance marketing amid digital advertising challenges.
Agencies are witnessing a rise in requests for partners to assist with brand building.
Why marketers keep refreshing brands instead of betting on splashy ads
Marketers continue to prioritize rebrands and repositionings over creative swings for sustained growth and relevance in a rapidly changing landscape.
Marketing Briefing: Agencies see more RFPs for brand building amid 'recalibration' of marketers' priorities
Marketers are shifting focus back to brand building and investing more in brand channels.
The marketplace has shifted, and marketers are now considering brand needs along with performance marketing.
As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
Investing in brand building is crucial for balancing performance marketing.
Orangetheory Fitness is adapting its marketing strategy to stand out in the digital landscape.
Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing
Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.
Retail Isn't the Only Way: 7 Non-Traditional Channels You Can Use to Successfully Scale Your Business
Scaling a brand can effectively begin through non-traditional channels; direct-to-consumer e-commerce offers control and customer engagement.
Council Post: Harnessing The Power Of User-Generated Content (UGC)
Utilize user-generated content (UGC) to build trust and authenticity for your brand, save on marketing costs, and enhance customer experience with various types of UGC videos.
The Rise and Remit of the Chief Brand Officer
The CBO role complements the CMO in recognizing the changing landscape of customer engagement.
Technological acceleration is reshaping brand-building, requiring a focus on customer experience channels.
The Top 2 Reasons Amazon Sellers Fail | Entrepreneur
Avoid common pitfalls when launching products on Amazon by focusing on brand building and customer experience.
Grocery delivery 'brings the magic' to the mundane in mind-bending Gopuff ad
Gopuff aims to infuse magic into everyday routines through its 'Bring the Magic' campaign.
Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing
Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.
Retail Isn't the Only Way: 7 Non-Traditional Channels You Can Use to Successfully Scale Your Business
Scaling a brand can effectively begin through non-traditional channels; direct-to-consumer e-commerce offers control and customer engagement.
Council Post: Harnessing The Power Of User-Generated Content (UGC)
Utilize user-generated content (UGC) to build trust and authenticity for your brand, save on marketing costs, and enhance customer experience with various types of UGC videos.
The Rise and Remit of the Chief Brand Officer
The CBO role complements the CMO in recognizing the changing landscape of customer engagement.
Technological acceleration is reshaping brand-building, requiring a focus on customer experience channels.
The Top 2 Reasons Amazon Sellers Fail | Entrepreneur
Avoid common pitfalls when launching products on Amazon by focusing on brand building and customer experience.
Grocery delivery 'brings the magic' to the mundane in mind-bending Gopuff ad
Gopuff aims to infuse magic into everyday routines through its 'Bring the Magic' campaign.
12 Leading Strategies to Build a Brand with Facebook
Facebook is still the most popular social media platform with 2.1 billion daily users, offering significant potential for brand exposure and engagement.
El Dabe Ritter: How Social Media Help About - Social Media Explorer
Law firms can leverage social media to engage with clients, build credibility, and humanize their brand.
Branding and Performance Are Becoming More Closely Aligned
Brand consistency is key to consumer loyalty.
Engagement is a pathway to loyalty in ecommerce.
How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
Building strong online communities across social media platforms is crucial for brand success.
How to Get Verified on TikTok: A Step-by-Step Guide
Having a verified account on TikTok can make you stand out, add legitimacy, and create a sense of exclusivity.
Verification on TikTok signifies that the account truly belongs to the represented person or brand.
5 Ways to Build Your Brand on Reddit | Entrepreneur
Reddit is a powerful platform for brand growth due to its extensive subreddits and community engagement.
Creating an account on Reddit allows users to explore, engage, and build their brand through relevant topics.
12 Leading Strategies to Build a Brand with Facebook
Facebook is still the most popular social media platform with 2.1 billion daily users, offering significant potential for brand exposure and engagement.
El Dabe Ritter: How Social Media Help About - Social Media Explorer
Law firms can leverage social media to engage with clients, build credibility, and humanize their brand.
Branding and Performance Are Becoming More Closely Aligned
Brand consistency is key to consumer loyalty.
Engagement is a pathway to loyalty in ecommerce.
How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
Building strong online communities across social media platforms is crucial for brand success.
How to Get Verified on TikTok: A Step-by-Step Guide
Having a verified account on TikTok can make you stand out, add legitimacy, and create a sense of exclusivity.
Verification on TikTok signifies that the account truly belongs to the represented person or brand.
5 Ways to Build Your Brand on Reddit | Entrepreneur
Reddit is a powerful platform for brand growth due to its extensive subreddits and community engagement.
Creating an account on Reddit allows users to explore, engage, and build their brand through relevant topics.
Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games
Ilona Maher, a standout in Olympic women's rugby sevens, leverages social media to build her brand and elevate the profile of female athletes in lesser-known sports.
Setting a foundation for growth is crucial in today's competitive e-commerce landscape. Brands need to focus on brand building and driving traffic from non-paid channels for sustainable success.
Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand Effie
Tubi wins Grand Effie Award for innovative Super Bowl ad.
6 Popular Free Portfolio Websites to Showcase Your Work (2023) - Shopify
A portfolio website is crucial for creative professionals to showcase their work and connect with potential clients for future projects.
How To Sell Sex Toys Online: The Complete Guide (2024) - Shopify
The sex toy industry has seen a significant shift, with changing attitudes and the sex positivity movement creating more opportunities for online sales.
How I Turn My Small Conference Budgets into Big-Time Events | Entrepreneur
Small businesses can host successful big events on a budget like large brands, benefiting from brand building, revenue generation, and networking opportunities.
Blog SEO: How To Improve Your Blog's Rank on Google (2024) - Shopify
Writing compelling topics and optimizing for search engines are key for blog success.
How To Build a Brand in 7 Steps: Get Started in 2024 - Shopify
Brand building requires more than just a logo, including brand positioning and aesthetic choices for effective communication with the target audience.
6 mistakes to avoid when building your brand
Building a brand involves creating a lifestyle that reflects the company's purpose and values, not just a style guide or visual aesthetics.
The top 5 ingredients of an extra strength B2B brand
Building a successful B2B brand involves focusing on both actions and communication, with confidence to innovate and communicate value effectively.
What Entrepreneurs Should Know About Creating a Standout Brand
Building a strong brand through unique visual identity and customer connection is crucial for driving business growth.
Inside This Furniture Brand's Unique Approach to Sustainability (2024) - Shopify
Sabai Design founder created an affordable and sustainable furniture brand to fulfill consumer demand for eco-friendly options.
Make Your Brand Stronger With Steve Jobs' Philosophy on 'Bank Vaults' | Entrepreneur
Building trust is essential for startups and small businesses.
Adopting Steve Jobs' mindset on branding can help create successful brands.
5 times Taylor Swift was brilliant at branding
Taylor Swift's success is attributed to her expert brand building strategies, reinventing her image and staying relevant to a vast fanbase.
Swift's ability to evolve her image and maintain fan interest through different album styles contributes to her long-term success and cultural impact.
What the rise of Bluey tells us about kids entertainment in 2024
Bluey, an Australian preschool animated IP, became the second biggest show overall in US streaming last year, highlighting the success of preschool content.
Success in building preschool IPs like Bluey involves a combination of strategy, luck, and producing excellent content that caters to both children and parents.
Council Post: 13 Nontraditional Channels For Building Your Company's Brand
Utilize nontraditional channels like sports sponsorships, cross-promotions, and employee advocacy for brand-building.
Transcending Sound: Amplify Your Podcast Reach With a Newsletter
Newsletters can be as effective as podcasts for building brands and reaching audiences.
Podcasters can utilize newsletters to grow their reach and engage with their audience effectively.
B2B's brand-building 'renaissance': Are we seeing shift to emotion and long-termism?
B2B leaders like Google, Mailchimp, and Salesforce invest deeply in brand-building.
Tech brands' success in emotional messaging leads to increased brand investment across industries.
Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder
Jean Louis Delamarre joins Zeotap as a senior advisor and shareholder, focusing on strategic partnerships with major international retailers.
Delamarre brings extensive experience in brand building and retail expansion to Zeotap, aligning with the company's vision to win retail market share.
Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse
Publishers are facing challenges from signal loss and generative AI.
The New York Times is finding success with mid-funnel-driving campaigns across non-news environments.
Out-of-home advertising: The unsung hero of brand-building?
OOH advertising offers a unique combination of broad reach with local impact, reaching 98% of the UK population every week.
OOH advertising allows for geographically targeted campaigns, offering strategic ad placements in key locations where a specific audience can be reached.