To stand out as an online fitness influencer, creating a standalone website is crucial. This site should clearly present your area of expertise, educational qualifications, and include features like paid subscriptions and a portfolio of your work. Incorporating feedback from followers can also positively influence your brand's reputation.
Engaging in authentic thought leadership without promoting one's services or products gives B2B leaders the perfect opportunity to prove they're not just participants in the industry—they're shaping it.