Tyler Booker, drafted by the Dallas Cowboys as the No. 12 overall pick, navigated a whirlwind first week filled with media responsibilities and opportunities to build his brand. He highlighted that, unlike athletes in other sports, NFL players are less recognizable due to their helmets, making media appearances crucial. Enjoying the experience rather than feeling overwhelmed, Booker embraced the quick transition to his new life in Dallas, which included promotional events, team orientation, and family moments, marking the start of his professional career.
"Us as football players, we're not like other premier sports like basketball or soccer or baseball. We wear helmets, so our face is covered..."
"...I feel like whenever I'm doing media, that's the opportunity for me to continue to build my brand and create a relationship with the viewers out there."
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